Lululemon e rekile lets'oao la lisebelisoa tsa boikoetliso lapeng 'Mirror' ka 2020 ho sebelisa "mohlala oa boikoetliso bo kopaneng" bakeng sa bareki ba eona. Lilemo tse tharo hamorao, lets'oao la lipapali tsa boithabiso joale le ntse le hlahloba ho rekisa Mirror hobane thekiso ea lisebelisoa tsa lipapali e ile ea fetoa ke likhakanyo tsa eona tsa thekiso. Khamphani e boetse e batla ho qala bocha tšebeletso ea eona ea dijithale le ea lisebelisoa tsa inthanete Lululemon Studio (eo le eona e ileng ea qalisoa ka 2020) e nkela sebaka sa eona sa pele sa lisebelisoa tsa inthanete tse shebaneng le lisebelisoa tsa inthanete ka lits'ebeletso tsa lisebelisoa tsa dijithale.
Empa bareki ba k'hamphani ba khetha ho reka lisebelisoa tsa boikoetliso tsa mofuta ofe?
Ho ya ka YouGov Profiles - e akaretsang ditekanyo tsa bareki ba dipalopalo, tsa kelello, tsa maikutlo le tsa boitshwaro - 57% ya bareki ba hajwale ba Lululemon ba US kapa Maamerika ba neng ba ka nahana ho reka ho tswa ho letshwao lena ha ba eso reke disebediswa tsa boikoetliso dikgweding tse 12 tse fetileng. Har'a bao ba kileng ba reka, 21% ba kgethile disebediswa tsa boima ba mmele tsa mahala. Ha ho bapiswa, 11% ya baahi ba kakaretso ba US ba rekile mofuta ona wa disebediswa tsa boikoetliso dikgweding tse 12 tse fetileng ho ikoetlisa le ho ikoetlisa jiming kapa lapeng.
Ho feta moo, 17% ea bamameli ba Lululemon le 10% ea baahi ba Amerika ka kakaretso ba rekile mechine ea pelo le methapo kapa lisebelisoa tse kang libaesekele tse potolohang.
Hape re hlahloba lintlha tsa YouGov ho bona hore na ke lintlha life tseo ba li nahanang ha ba reka lisebelisoa tsa boikoetliso tse tla sebelisoa jiming kapa lapeng. Lintlha tsa liprofaele li bontša hore litlhoko tsa boikoetliso le bonolo ba ho sebelisa lisebelisoa tsa boikoetliso ke lintlha tsa bohlokoa tseo sehlopha sena se li nahanang ha se reka lisebelisoa tsa boikoetliso (22% le 20% ka ho latellana).
Bakeng sa baahi ba Amerika ka kakaretso, bonolo ba ho sebelisa lisebelisoa tsa boikoetliso le Theko ke lintlha tsa bohlokoa ka ho fetisisa ha ho rekoa lisebelisoa tsa boikoetliso (10% ka 'ngoe).
Ho feta moo, 57% ea bamameli ba Lululemon le 41% ea baahi ka kakaretso ha ba so reke lisebelisoa tsa boikoetliso likhoeling tse 12 tse fetileng.
Ha ho tluoa tabeng ea mofuta oa botho ba jimi boo bamameli ba Lululemon ba nang le bona hajoale, 40% ba ikoetlisa ba le bang. Ba bang ba 32% ba na le botho ba jimi 'me 15% ea bona ba na le peeletso e lefelloang inthaneteng kapa lapeng bakeng sa moralo oa boikoetliso kapa lithuto tsa boikoetliso. Hoo e ka bang 13% ea bamameli bana ba na le peeletso bakeng sa studio e ikhethang kapa sehlopha se itseng joalo ka kickboxing le spinning.
Lintlha tsa liprofaele li bontša hore 88% ea bareki ba hona joale ba Lululemon kapa ba ka nahanang ho reka ho tsoa lets'oong ba lumellana le polelo ea hore ba "labalabela mohopolo oa ho ba le bophelo bo botle le ho phela hantle." Bareki ba lets'oo lena, 80%, ba lumellana le polelo ea hore "ho bohlokoa hore (bona) ba be mafolofolo 'meleng nakong ea bona ea phomolo" 'me 78% ea bona ba lumellana hore ba lakatsa eka ba ka be ba "itlhakisa haholoanyane."
Ntle le liaparo tsa lipapali, Lululemon e boetse e fana ka lisebelisoa tse kang li-monitor tsa sekhahla sa pelo ka mofuta oa eona o ka tlase, Lululemon Studio. Ho ea ka Profiles, 76% ea bamameli ba Lululemon ba lumellana le polelo ea hore "lisebelisoa tse aparoang li ka khothaletsa batho ho phela hantle haholoanyane." Empa 60% ea sehlopha sena le eona e lumellana le polelo ea hore "theknoloji e aparoang e theko e boima haholo."
Nako ea poso: Phato-02-2023
