Lululemon ta sayi alamar kayan motsa jiki na cikin gida mai suna 'Mirror' a shekarar 2020 don amfani da "samfurin motsa jiki na hybrid" ga abokan cinikinta. Shekaru uku bayan haka, alamar athleisure yanzu tana binciken sayar da Mirror saboda tallace-tallacen kayan aiki sun rasa hasashen tallace-tallace. Kamfanin yana kuma neman sake ƙaddamar da Lululemon Studio mai suna dijital da app (wanda aka ƙaddamar a shekarar 2020) wanda ya maye gurbin matsayinsa na baya mai ma'ana kan kayan aiki da ayyukan dijital na app.
Amma waɗanne irin kayan motsa jiki ne abokan cinikin kamfanin suka fi son siyan?
A cewar YouGov Profiles - wanda ya shafi ma'aunin alƙaluma, tunani, hali da kuma ɗabi'un masu amfani - kashi 57% na abokan cinikin Lululemon na Amurka na yanzu ko kuma 'yan Amurka waɗanda za su yi la'akari da siyan kayan motsa jiki daga alamar ba su sayi wani kayan motsa jiki ba a cikin watanni 12 da suka gabata. Daga cikin waɗanda suka yi, kashi 21% sun zaɓi kayan aiki kyauta. Idan aka kwatanta, kashi 11% na yawan jama'ar Amurka sun sayi irin wannan kayan motsa jiki a cikin watanni 12 da suka gabata don motsa jiki da motsa jiki a cikin dakin motsa jiki ko a gida.
Bugu da ƙari, kashi 17% na masu sauraron Lululemon da kashi 10% na yawan jama'ar Amurka sun sayi injunan zuciya ko kayan aiki kamar kekunan juyawa.
Muna kuma bincika bayanan YouGov don ganin abubuwan da suke la'akari da su lokacin siyan kayan motsa jiki don amfani a cikin dakin motsa jiki ko a gida. Bayanan bayanan martaba sun nuna cewa buƙatun motsa jiki da sauƙin amfani da kayan motsa jiki sune manyan abubuwan da wannan rukunin ke la'akari da su lokacin siyan kayan motsa jiki (22% da 20% bi da bi).
Ga al'ummar Amurka gabaɗaya, sauƙin amfani da kayan motsa jiki da Farashi sune mafi mahimmancin abubuwan da ake buƙata wajen siyan kayan motsa jiki (10% kowanne).
Bugu da ƙari, kashi 57% na masu sauraron Lululemon da kashi 41% na yawan jama'a ba su sayi wani kayan motsa jiki ba a cikin watanni 12 da suka gabata.
Idan ana maganar nau'in membobin dakin motsa jiki da masu sauraron Lululemon ke da shi a yanzu, kashi 40% suna motsa jiki da kansu. Wasu kashi 32% kuma suna da membobin dakin motsa jiki kuma kashi 15% daga cikinsu suna da biyan kuɗi ta intanet ko ta gida don tsarin motsa jiki ko azuzuwan motsa jiki. Kimanin kashi 13% na waɗannan masu sauraro suna da biyan kuɗi don ɗakin motsa jiki na musamman ko wani aji na musamman kamar kickboxing da spinning.
Bayanan bayanan martaba sun ƙara nuna cewa kashi 88% na abokan cinikin Lululemon na yanzu ko waɗanda za su yi la'akari da siyayya daga alamar sun yarda da sanarwar cewa suna "burin ra'ayin kasancewa cikin koshin lafiya." Abokan cinikin alamar, kashi 80%, sun yarda da sanarwar cewa "yana da mahimmanci (su) su kasance masu motsa jiki a lokacin hutunsu" kuma kashi 78% daga cikinsu sun yarda cewa suna fatan "su ƙara motsa jiki."
Baya ga kayan motsa jiki, Lululemon kuma tana bayar da kayan haɗi kamar na'urorin auna bugun zuciya ta hanyar kamfaninta na Lululemon Studio. A cewar Profiles, kashi 76% na masu sauraron Lululemon sun yarda da wannan furuci cewa "na'urorin da za a iya sawa na iya ƙarfafa mutane su kasance cikin ƙoshin lafiya." Amma kashi 60% na wannan rukunin sun yarda da wannan furuci cewa "fasahar da za a iya sawa tana da tsada sosai."
Lokacin Saƙo: Agusta-02-2023
