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![EUR 50 to EUR 70. One brand proved the gap. Now it’s open again.]()
EUR 50 to EUR 70. One brand proved the gap. Now it’s open again.
EUR 50 to EUR 70. One brand proved the gap. Now it’s open again. EUR 50 to EUR 70. That is the price band where one brand in Spain went from EUR 1 million to EUR 25.5 million in six years. The brand is Born Living Yoga. (Modaes) This month Born announced two sub-brands — Born Run and...Read more -
![Can Your Brand Cross Into Yoga Wear in 6 Months?]()
Can Your Brand Cross Into Yoga Wear in 6 Months?
From Lingerie to Yoga Wear: The 6-Month Playbook 3 Brands Ran in 2026 In the first half of 2026, three established lingerie and loungewear brands did the same thing. Pour Moi, Fleur du Mal, and Adanola all launched collections covering yoga and Pilates categories within roughly six months of each...Read more -
![Nike spent six years learning how to enter the yoga category. Here is what that means for your sports brands.]()
Nike spent six years learning how to enter the yoga category. Here is what that means for your sports brands.
Nike spent six years learning how to enter the yoga category. Here is what that means for your sports brand. Yesterday, July 30, 2026, NikeSKIMS drops Studio Edit 02. Five months after the first Studio Edit launch, it arrives with its own fabric technology pipeline and a footwear line anchoring t...Read more -
![What the Activewear Factory Floor Sees: Women Empowerment Brands Crossing Over]()
What the Activewear Factory Floor Sees: Women Empowerment Brands Crossing Over
Table of Contents The brands that cross over successfully have one thing in common Which women empowerment brands find their natural home in activewear Three things the brands that moved smoothly had in common What the path from concept to first sellout actually looks like If you are ...Read more -
![The Second Chapter of Your Brand’s Sustainability Story: Yoga Wear]()
The Second Chapter of Your Brand’s Sustainability Story: Yoga Wear
Table of Contents Your consumer already trusts your materials. She just buys someone else’s leggings What changes when Europe turns “green” from a marketing word into a legal requirement? Why are Australian consumers already filtering brands by certification? Where does a fash...Read more -
![Where Should Your Activewear Brand Source Right Now? Making Sense of the July 24 Tariff Reset]()
Where Should Your Activewear Brand Source Right Now? Making Sense of the July 24 Tariff Reset
What the EU’s 2026 Compliance Wave Actually Means for Small and Growing Activewear Brands On September 27, 2026, the words “sustainable,” “eco-friendly,” and “conscious” become legally indefensible on your product pages unless you can prove exactly what t...Read more -
![How Low Is Too Low? What a Sportswear Factory Wishes Startups Knew About MOQ]()
How Low Is Too Low? What a Sportswear Factory Wishes Startups Knew About MOQ
How Low Is Too Low? What a Sportswear Factory Wishes Startups Knew About MOQ Early in building her brand, Hyla Nayeri — co-founder of the activewear brand 437 — wired a $30,000 deposit to a manufacturer. She had visited their facility in person. Confirmed the samples. Everything checked out. Then...Read more -
![Hot Yoga Bra Design at 40C: What Brands Should Know]()
Hot Yoga Bra Design at 40C: What Brands Should Know
What Really Happens to a Yoga Bra at 40°C? Design Decisions Every Activewear Brand Should Understand Hot yoga has grown far beyond a niche corner of the wellness world. In 2026, aerial yoga, acro yoga, and heated vinyasa classes are attracting a surge of Gen Z practitioners aged 18 to 30, accord...Read more -
![When Leggings Fail in Sweat What Brands Should Test]()
When Leggings Fail in Sweat What Brands Should Test
What Tests Should Brands Request for Hot-Weather Activewear? January 2026. Lululemon launched a new collection called "Get Low." Within days, online sales were temporarily paused after customer complaints that the leggings were see-through, revealing underwear and thigh ...Read more -
![Activewear Sustainability Claims: How to Build Trust]()
Activewear Sustainability Claims: How to Build Trust
A 2025 survey of 2,000 Canadian consumers found that only 16 percent trust fashion brands to be honest about their sustainability claims. Sixteen percent. The other 84 percent are either skeptical or actively doubtful. This is the starting point for any brand thinki...Read more -
![LOGO Printing Techniques: The Science and Art Behind It]()
LOGO Printing Techniques: The Science and Art Behind It
LOGO printing techniques are an essential part of modern brand communication. They not only serve as the technology to present a company’s logo or design on products but also act as a bridge between the brand image and consumer engagement. As market competition intensifi...Read more -
![Seamless Garment Benefits: A Comfortable，Practical and Fashionable Choice]()
Seamless Garment Benefits: A Comfortable，Practical and Fashionable Choice
In the realm of fashion, innovation and practicality often go hand in hand. Among the numerous trends that have emerged over the years, seamless garments stand out for their unique blend of style, comfort, and functionality. These clothing items offer a host of advantage...Read more -
![US: Lululemon to sell its Mirror business – What kind of fitness equipments do customers favor?]()
US: Lululemon to sell its Mirror business – What kind of fitness equipments do customers favor?
Lululemon acquired in-home fitness equipment brand ‘Mirror’ in 2020 to leverage a “hybrid workout model” for its customers. Three years later, the athleisure brand is now exploring selling Mirror because hardware sales missed its sales projections. The company is also lo...Read more -
![Activewear: Where Fashion Meets Function and Personalization]()
Activewear: Where Fashion Meets Function and Personalization
Activewear is designed to offer optimal performance and protection during physical activity. As a result, activewear typically employs high-tech fabrics that are breathable, moisture-wicking, quick-drying, UV-resistant, and antimicrobial. These fabrics help keep the body...Read more -
![Sustainability and Inclusivity: Driving Innovation in Activewear Industry]()
Sustainability and Inclusivity: Driving Innovation in Activewear Industry
The activewear industry is rapidly evolving towards a more sustainable path. More and more brands are adopting eco-friendly materials and cutting-edge manufacturing techniques to mitigate their impact on the environment. Notably, some of the leading activewear brands hav...Read more
