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![EUR 50 to EUR 70. One brand proved the gap. Now it’s open again.]()
EUR 50 to EUR 70. One brand proved the gap. Now it’s open again.
EUR 50 to EUR 70. One brand proved the gap. Now it’s open again. EUR 50 to EUR 70. That is the price band where one brand in Spain went from EUR 1 million to EUR 25.5 million in six years. The brand is Born Living Yoga. (Modaes) This month Born announced two sub-brands — Born Run and...Read more -
![Can Your Brand Cross Into Yoga Wear in 6 Months?]()
Can Your Brand Cross Into Yoga Wear in 6 Months?
From Lingerie to Yoga Wear: The 6-Month Playbook 3 Brands Ran in 2026 In the first half of 2026, three established lingerie and loungewear brands did the same thing. Pour Moi, Fleur du Mal, and Adanola all launched collections covering yoga and Pilates categories within roughly six months of each...Read more -
![Nike spent six years learning how to enter the yoga category. Here is what that means for your sports brands.]()
Nike spent six years learning how to enter the yoga category. Here is what that means for your sports brands.
Nike spent six years learning how to enter the yoga category. Here is what that means for your sports brand. Yesterday, July 30, 2026, NikeSKIMS drops Studio Edit 02. Five months after the first Studio Edit launch, it arrives with its own fabric technology pipeline and a footwear line anchoring t...Read more -
![What the Activewear Factory Floor Sees: Women Empowerment Brands Crossing Over]()
What the Activewear Factory Floor Sees: Women Empowerment Brands Crossing Over
Table of Contents The brands that cross over successfully have one thing in common Which women empowerment brands find their natural home in activewear Three things the brands that moved smoothly had in common What the path from concept to first sellout actually looks like If you are ...Read more -
![The Second Chapter of Your Brand’s Sustainability Story: Yoga Wear]()
The Second Chapter of Your Brand’s Sustainability Story: Yoga Wear
Table of Contents Your consumer already trusts your materials. She just buys someone else’s leggings What changes when Europe turns “green” from a marketing word into a legal requirement? Why are Australian consumers already filtering brands by certification? Where does a fash...Read more -
![Where Should Your Activewear Brand Source Right Now? Making Sense of the July 24 Tariff Reset]()
Where Should Your Activewear Brand Source Right Now? Making Sense of the July 24 Tariff Reset
What the EU’s 2026 Compliance Wave Actually Means for Small and Growing Activewear Brands On September 27, 2026, the words “sustainable,” “eco-friendly,” and “conscious” become legally indefensible on your product pages unless you can prove exactly what t...Read more -
![Activewear Sustainability Claims: How to Build Trust]()
Activewear Sustainability Claims: How to Build Trust
A 2025 survey of 2,000 Canadian consumers found that only 16 percent trust fashion brands to be honest about their sustainability claims. Sixteen percent. The other 84 percent are either skeptical or actively doubtful. This is the starting point for any brand thinki...Read more -
![Unveiling the Distinction: Yoga Pants vs Leggings]()
Unveiling the Distinction: Yoga Pants vs Leggings
With the Y2K trend gaining popularity, it’s not surprising that yoga pants have made a comeback. Millennials have nostalgic memories of wearing these athleisure pants to gym classes, early morning classes, and trips to Target. Even celebrities like Kendall Jenner, Lori Harvey, and Hailey Bi...Read more -
![A 10-Minute Morning Yoga Practice for a Full-Body Stretch]()
A 10-Minute Morning Yoga Practice for a Full-Body Stretch
YouTube sensation Kassandra Reinhardt helps you set the vibe for your day. KASSANDRA REINHARDT Not long after I started sharing yoga practices on YouTube, students started asking for specific types of practices. To my surprise, what s...Read more
