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  • Activewear Sustainability Claims: How to Build Trust

    Activewear Sustainability Claims: How to Build Trust

    A 2025 survey of 2,000 Canadian consumers found that only 16 percent trust fashion brands to be honest about their sustainability claims. Sixteen percent. The other 84 percent are either skeptical or actively doubtful. This is the starting point for any brand thinki...
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  • Unveiling the Distinction: Yoga Pants vs Leggings

    Unveiling the Distinction: Yoga Pants vs Leggings

    With the Y2K trend gaining popularity, it’s not surprising that yoga pants have made a comeback. Millennials have nostalgic memories of wearing these athleisure pants to gym classes, early morning classes, and trips to Target. Even celebrities like Kendall Jenner, Lori Harvey, and Hailey Bi...
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  • A 10-Minute Morning Yoga Practice for a Full-Body Stretch

    A 10-Minute Morning Yoga Practice for a Full-Body Stretch

    YouTube sensation Kassandra Reinhardt helps you set the vibe for your day. KASSANDRA REINHARDT Not long after I started sharing yoga practices on YouTube, students started asking for specific types of practices. To my surprise, what s...
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