Lululemon tau yuav lub npe khoom siv qoj ib ce hauv tsev 'Mirror' hauv xyoo 2020 los siv "qauv kev cob qhia sib xyaw" rau nws cov neeg siv khoom. Peb xyoos tom qab, lub npe athleisure tam sim no tab tom tshawb nrhiav kev muag Mirror vim tias kev muag khoom kho vajtse tsis tau raws li nws cov kev kwv yees muag khoom. Lub tuam txhab kuj tseem tab tom nrhiav kev rov pib dua nws cov kev pabcuam digital thiab app-based Lululemon Studio (uas kuj tau tsim tawm hauv xyoo 2020) hloov nws qhov chaw ua haujlwm kho vajtse yav dhau los nrog cov kev pabcuam digital app-based.
Tab sis cov khoom siv qoj ib ce hom twg uas cov neeg siv khoom ntawm lub tuam txhab nyiam yuav?
Raws li YouGov Profiles - uas suav nrog cov neeg siv khoom, kev puas siab puas ntsws, kev xav thiab kev coj cwj pwm - 57% ntawm Lululemon cov neeg siv khoom tam sim no hauv Tebchaws Meskas lossis cov neeg Asmeskas uas xav yuav los ntawm lub hom tsis tau yuav cov khoom siv gym hauv 12 lub hlis dhau los. Ntawm cov neeg uas tau yuav, 21% xaiv cov khoom siv hnyav dawb. Piv txwv li, 11% ntawm cov pej xeem Asmeskas feem ntau tau yuav hom khoom siv gym no hauv 12 lub hlis dhau los los ua haujlwm thiab tawm dag zog hauv lub gym lossis hauv tsev.
Ntxiv mus, 17% ntawm Lululemon cov neeg tuaj saib thiab 10% ntawm cov pej xeem Asmeskas feem ntau yuav cov tshuab cardiovascular lossis cov khoom siv xws li tsheb kauj vab spinning.
Peb kuj tshawb nrhiav cov ntaub ntawv YouGov kom pom tias lawv xav txog yam dab tsi thaum yuav cov khoom siv hauv chaw dhia ua si kom siv hauv chaw dhia ua si lossis hauv tsev. Cov ntaub ntawv profile qhia tau tias cov kev xav tau kev ua kom lub cev muaj zog thiab qhov yooj yim ntawm kev siv cov khoom siv hauv chaw dhia ua si yog cov yam tseem ceeb tshaj plaws uas pawg neeg no xav txog thaum yuav cov khoom siv hauv chaw dhia ua si (22% thiab 20% feem).
Rau cov pej xeem Asmeskas feem ntau, qhov yooj yim ntawm kev siv cov khoom siv hauv chaw ua si thiab Tus nqi yog cov yam tseem ceeb tshaj plaws thaum yuav cov khoom siv hauv chaw ua si (10% txhua yam).
Ntxiv mus, 57% ntawm Lululemon cov neeg tuaj saib thiab 41% ntawm cov pej xeem feem ntau tsis tau yuav cov khoom siv gym hauv 12 lub hlis dhau los.
Thaum nws los txog rau hom kev ua tswv cuab ntawm lub gym uas cov neeg tuaj saib Lululemon muaj tam sim no, 40% tawm dag zog ntawm lawv tus kheej. Lwm 32% muaj kev ua tswv cuab ntawm lub gym thiab 15% ntawm lawv muaj kev them nqi online lossis hauv tsev rau kev npaj ua kom lub cev muaj zog lossis chav kawm ua kom lub cev muaj zog. Kwv yees li 13% ntawm cov neeg tuaj saib no muaj kev them nqi rau lub studio tshwj xeeb lossis chav kawm tshwj xeeb xws li kickboxing thiab spinning.
Cov ntaub ntawv qhia ntxiv tias 88% ntawm Lululemon cov neeg siv khoom tam sim no lossis cov neeg uas yuav xav txog kev yuav khoom ntawm lub hom pom zoo nrog cov lus hais tias lawv "xav kom muaj lub tswv yim ntawm kev noj qab haus huv thiab muaj kev noj qab haus huv." Cov neeg siv khoom ntawm lub hom, 80%, pom zoo nrog cov lus hais tias "nws yog ib qho tseem ceeb rau (lawv) kom ua haujlwm lub cev thaum (lawv) lub sijhawm seem" thiab 78% ntawm lawv pom zoo tias lawv xav kom lawv "ua si ntau dua."
Ntxiv rau cov khaub ncaws ua kis las, Lululemon kuj tseem muaj cov khoom siv xws li lub plawv dhia ntsuas los ntawm nws lub npe me, Lululemon Studio. Raws li Profiles, 76% ntawm Lululemon cov neeg tuaj saib pom zoo nrog cov lus hais tias "cov khoom siv hnav tau tuaj yeem txhawb kom tib neeg noj qab haus huv ntau dua." Tab sis 60% ntawm pawg no kuj pom zoo nrog cov lus hais tias "cov thev naus laus zis hnav tau kim heev."
Lub sijhawm tshaj tawm: Lub Yim Hli-02-2023
