01
Mai i te whakatūnga ki te uara mākete neke atu i te 40 piriona tāra US
E 22 tau anake te roa
I whakatūria a Lululemon i te tau 1998.he kamupene i ahu mai i te yoga, ā, i hangaia ngā taputapu hākinakina hangarau teitei mō te hunga houE whakapono ana "ehara te yoga i te mahi whakakori tinana i runga i te whāriki anake, engari he mahi anō hoki mō te waiaro o te oranga me te rapunga whakaaro aro nui." I roto i ngā kupu ngāwari, ko tōna tikanga he aro ki a koe anō, he aro ki te wā o nāianei, me te kite me te whakaae ki ō whakaaro pono me te kore e whakatau.
E 22 tau noa iho te roa o te wā i pau i a Lululemon mai i tōna whakatūnga tae noa ki te uara mākete neke atu i te $40 piriona. Kāore pea koe e rongo i tōna hiranga mā te titiro noa ki ēnei tau e rua, engari ka kitea e koe mā te whakataurite i a rāua. E 68 tau a Adidas, ā, e 46 tau a Nike ki te eke ki tēnei rahi, e whakaatu ana i te tere o te whanaketanga o Lululemon.
I tīmata te auahatanga o ngā hua a Lululemon me te ahurea "whakapono", e aro ana ki ngā wāhine he nui te kaha ki te whakapau moni, he nui te mātauranga, kei waenganui i te 24 ki te 34 tau te pakeke, me te whai i te oranga hauora hei kaihoko matua. Tata ki te 1,000 yuan te utu mō te takirua tarau yoga, ā, ka tere te rongonui i waenga i ngā wāhine he nui te whakapau moni.
02
Whakatūwherahia te pāpāho pāpori matua o te ao
He huarahi hokohoko rongonui te huarahi e horapa ana
I mua i te mate urutā, ko ngā hapori tino motuhake o Lululemon i roto i ngā toa tuimotu, i ngā huihuinga mema rānei. I te tīmatanga o te mate urutā, ā, i whakawhāitihia ngā mahi tuimotu a te tangata, ka piki haere te hiranga o tana whārangi kāinga pāpāho pāpori e whakahaeretia ana, ā,i angitu te whakatairanga i te tauira hokohoko katoa o te "whakawhānui hua me te whakapakari i te momo noho" i runga ipurangi.Mō te whakatakotoranga o ngā pāpāho pāpori, i kaha te whakamahi a Lululemon i ngā pāpāho pāpori matua o te ao:
Pukamata Nama 1
E 2.98 miriona ngā kaiwhaiwhai a Lululemon i runga i a Pukamata, ā, ko te nuinga o te pūkete e tuku ana i ngā tukunga hua, ngā wā kati o ngā toa, ngā wero pēnei i te #globalrunningday Strava running reihi, ngā mōhiohio tautoko, ngā akoranga whakaaroaro, me ētahi atu.
Youtube Nama 2
E 303,000 ngā kaiwhaiwhai a Lululemon i runga i YouTube, ā, ko ngā ihirangi i tukuna e tana pūkete ka taea te wehewehe ki ngā raupapa e whai ake nei:
Ko tētahi ko "arotake hua me ngā taonga | lululemon", kei roto ko te nuinga o ngā arotake hua a ētahi kaituhi purongo me ngā arotake whānui o ngā hua;
Ko tētahi ko te "yoga, te tereina, ngā akomanga kāinga, te whakaaroaro, te oma|lululemon", e whakarato ana i ngā whakangungu me ngā akoranga mō ngā kaupapa whakakori tinana rerekē - te yoga, te piriti hope, te whakakori tinana kāinga, te whakaaroaro, me te haere tawhiti.
Nama 3 o Instagram
Neke atu i te 5 miriona ngā kaiwhaiwhai a Lululemon i runga i te INS, ā, ko te nuinga o ngā pou i whakaputaina ki te pūkete e pā ana ki ōna kaiwhakamahi, ki ōna pā rānei e whakakorikori tinana ana i ana hua, me ngā kaupapa nui o ētahi whakataetae.
Tiktok Nama 4
Kua whakatuwherahia e Lululemon ngā pūkete matrix rerekē i runga i a TikTok e ai ki ngā kaupapa pūkete rerekē. Ko tana pūkete mana te mea nui rawa atu o ngā kaiwhaiwhai, ā, e 1,000,000 ngā kaiwhaiwhai i tēnei wā.
Ko ngā ataata i tukuna e te pūkete mana o Lululemon e wehea ana ki ngā wāhanga e whā: te whakataki hua, ngā kiriata poto auaha, te whakatairanga i te yoga me te pūtaiao whakapakari tinana, me ngā kōrero hapori. I taua wā anō, kia urutau ai ki te taiao ihirangi TikTok, he maha ngā āhuatanga hou kua tāpirihia: te mahi tahi takirua i runga i te mata wehewehe, ngā tapahi mata matomato i te wā e whakamārama ana i ngā hua, me te whakamahinga o ngā āhuatanga kanohi hei hanga i te hua hei tangata tuatahi ina ko te hua te tīmatanga matua.
I roto i ēnei, ko te ataata i nui rawa te pai, e whakamahi ana i te peita hinu kua tino rongonui i runga i te Ipurangi i ngā wā tata nei hei anga matua. E whakamahi ana i te whāriki yoga hei papa reti, i te koko peita hinu hei paraihe peita, i te tarau yoga lululemon hei peita, me te tihi kua whakapikohia hei putiputi hei whakapaipai. Mā te whakatika uira, ka whakaatuhia te āhua o te papa tuhi i te wā katoa o te tukanga "peita".
He auaha te kaupapa me te āhua o te ataata, ā, e pā ana ki te hua me te waitohu, ā, kua arohia e te tini o ngā kaiwhaiwhai..
Hokohoko Kaiwhakaawe
I te tīmatanga o tōna whanaketanga, i kite a Lululemon i te hiranga o te hanga waitohu.I hangaia e rātou tētahi tīma o ngā KOL hei whakapakari i te whakatairanga i te ariā o tana waitohu, ā, hei whakatū hononga roa ki ngā kaihoko.
Kei roto i ngā karere waitohu a te kamupene ngā kaiako yoga ā-rohe, ngā kaiako whakapakari tinana me ngā tohunga hākinakina o te hapori. Mā tō rātou awe ka taea e Lululemon te kimi i ngā kaihoko e aroha ana ki te yoga me te ataahua i roto i te tere me te tika.
E ai ki ngā pūrongo, tae noa ki te tau 2021, e 12 ngā karere o te ao a Lululemon, ā, e 1,304 ngā karere o ngā toa. Ka tuku ngā karere a Lululemon i ngā ataata me ngā pikitia e pā ana ki ngā hua ki ngā pāpāho pāpori o te ao, ka whakawhānui ake i te reo o te waitohu ki ngā pāpāho pāpori.
Hei tāpiritanga, me maumahara te katoa ki te whero i te wā i puta ai te tīma ā-motu o Kanata ki ngā Whakataetae Orimipia o te Takurua. Inaa, he koti huruhuru hipi tēnā i hangaia e Lululemon. I rongonui anō hoki a Lululemon i runga i a TikTok.
I whakarewahia e Lululemon tētahi ngaru hokohoko i runga i TikTok. I whakaputahia e ngā kaitākaro o te tīma o Kanata ō rātou kākahu tīma rongonui ki TikTok #teamcanada, ā, i tāpirihia te tohu #Lululemon#.
I tukuna tēnei ataata e te kaitākaro reti reti kore utu o Kanata, a Elena GASKELL, ki tana pūkete TikTok. I roto i te ataata, i kanikani a Elena me ana hoa kapa ki te puoro i roto i ngā kākahu Lululemon.
03
Hei whakamutunga, e hiahia ana ahau ki te kī atu
Ko tētahi waitohu e mōhiotia whānuitia ana e te marea, e kore e taea te wehe atu i te māramatanga hōhonu ki ngā kaihoko me ngā rautaki hokohoko auaha.
I ngā tau tata nei, kua piki haere te whakamahi a ngā waitohu kākahu yoga i ngā papaaho pāpāho pāpori mō te hokohoko, ā, kua tere te puta o tēnei ia puta noa i te ao. Mā te hokohoko mā roto i ngā papaaho pāpāho pāpori ka āwhina i te whakawhānui ake i te mōhiotanga ki te waitohu, te kukume i te hunga whakarongo, te whakapiki ake i ngā hoko, me te hanga i tētahi turanga kiritaki pono. I roto i tēnei mākete whakataetae o te ao,He maha ngā whai wāhitanga ahurei mā te hokohoko pāpāho pāpori, ā, he maha hoki ngā painga e puta mai ana ki ngā pakihi.
I te whanaketanga o ngā pāpāho pāpori me ngā panonitanga o ngā whanonga a ngā kaiwhakamahi, me ako tonu, me urutau hoki ngā kaihoko kākahu yoga me ngā kamupene, me auaha tonu, me arotau hoki i ngā rautaki hokohoko. I taua wā anō, me whakamahi katoa hoki rātou i ngā painga me ngā whai wāhitanga o ngā papaaho pāpāho pāpori pēnei i a TikTok, Facebook, me Instagram, me te whakatū i tētahi ahua waitohu kaha, te whakawhānui i te wāhi mākete, me te whakatū hononga tata ki ngā kaiwhakamahi o te ao mā te whakamahere me te whakatinana i ngā rautaki hokohoko pāpāho pāpori.
Wā tuku: Hakihea-26-2024
