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Kubva pakuvambwa kusvika pamutengo wemusika unodarika mabhiriyoni makumi mana emadhora ekuAmerica
Zvakatora makore makumi maviri nemaviri chete
Lululemon yakavambwa muna 1998. Ndiyokambani yakafuridzirwa neyoga uye inogadzira michina yemitambo yepamusoro-soro yevanhu vemazuva ano. Inotenda kuti "yoga haisi kungorovedza muviri uri pamubhedha chete, asiwo tsika yekufunga nepfungwa dzehupenyu." Muchidimbu, zvinoreva kutarisisa zvauri mukati, kuteerera zviripo, uye kuona nekugamuchira pfungwa dzako dzechokwadi pasina kuita chero kutonga.
Yakatora Lululemon makore makumi maviri nemaviri chete kubva payakavambwa kusvika pamutengo wemusika weanopfuura mabhiriyoni makumi mana emadhora ($40 bhiriyoni). Ungasanzwa kuti yakanaka sei nekungotarisa nhamba idzi mbiri, asi uchaiwana nekuienzanisa. Yakatora Adidas makore makumi matanhatu nemasere uye Nike makore makumi mana nematanhatu kusvika pahukuru uhu, izvo zvinoratidza kuti Lululemon yakakurumidza kukura.
Kugadzira zvinhu zvitsva kwaLululemon kwakatanga netsika yechitendero, yakanangana nevakadzi vane simba rekushandisa mari yakawanda, vakadzidza zvakanyanya, vane makore 24-34, uye kutsvaga hupenyu hwakanaka sevatengi vekambani iyi. Mabhurugwa e yoga anodhura mari inosvika chiuru cheyuan uye anokurumidza kufarirwa nevakadzi vanoshandisa mari yakawanda.
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Shandisai midhiya yenhau dzemagariro evanhu pasi rose
Nzira yekushambadzira yapararira zvakanyanya
Denda risati rasvika, nharaunda dzakasiyana dzeLululemon dzaive dzakanyanya kuungana muzvitoro zvisina pamhepo kana kuungana kwenhengo. Denda parakatanga uye mabasa evanhu asina pamhepo akarambidzwa, basa repeji rayo repasocial media raitungamirwa nokungwarira rakatanga kuzivikanwa zvishoma nezvishoma, uyeMuenzaniso wakakwana wekushambadzira we "kusvika pakubudirira kwezvigadzirwa + kusimbiswa kwemararamiro" wakakurudzirwa zvinobudirira online.Panyaya yemarongerwo enhau dzemagariro evanhu, Lululemon yakaparadzira nhau dzemagariro evanhu pasi rose:
Nhamba 1 paFacebook
Lululemon ine vateveri vanosvika mamiriyoni 2.98 paFacebook, uye account iyi inonyanya kutumira zvinhu zvitsva, nguva dzekuvharwa kwezvitoro, matambudziko akadai se#globalrunningday Strava running race, ruzivo rwekutsigira, dzidziso dzekufungisisa, nezvimwewo.
Nhamba 2 paYoutube
Lululemon ine vateveri vanosvika 303,000 paYouTube, uye zvirimo zvinotumirwa neakaundi yayo zvinogona kukamurwa kuita nhevedzano dzinotevera:
Imwe yacho i "ongororo dzezvigadzirwa & kutakura zvinhu | lululemon", iyo inonyanya kusanganisira kuburitsa mablog evamwe uye ongororo dzakakwana dzezvigadzirwa;
Imwe yacho i "yoga, kurovedza muviri, makirasi ekumba, kufungisisa, kumhanya|lululemon", iyo inonyanya kupa kudzidziswa uye dzidziso dzezvirongwa zvakasiyana-siyana zvekurovedza muviri - yoga, hip bridge, kurovedza muviri kumba, kufungisisa, uye kufamba daro refu.
Nhamba 3 Instagram
Lululemon yakaunganidza vateveri vanopfuura mamiriyoni mashanu paINS, uye zvinyorwa zvakawanda zvakaburitswa paakaundi yacho ndezvevashandisi vayo kana vateveri vari kushandisa zvigadzirwa zvayo, pamwe nezviitiko zvinokosha zvemamwe makwikwi.
Nhamba 4 Tiktok
Lululemon yakavhura maakaundi akasiyana-siyana e matrix paTikTok zvichienderana nezvinangwa zveakaundi dzakasiyana. Akaundi yayo yepamutemo ine nhamba yakakura yevateveri, parizvino ine vateveri vanosvika miriyoni imwe chete.
Mavhidhiyo akaburitswa neakaundi yepamutemo yaLululemon akakamurwa kuita zvikamu zvina: sumo yezvigadzirwa, mafirimu mapfupi ekugadzira, kufarirwa kwesainzi yeyoga nekurovedza muviri, uye nyaya dzemunharaunda. Panguva imwe chete, kuti zvienderane nemamiriro ezvinyorwa zveTikTok, zvinhu zvakawanda zvinowedzerwa: kugadzira pamwe chete kwe duet split-screen, green screen cutouts pakutsanangura zvigadzirwa, uye kushandiswa kwezvimiro zvechiso kuita kuti chigadzirwa chive munhu wekutanga kana chigadzirwa chiri pokutangira.
Pakati pavo, vhidhiyo ine mwero wepamusoro-soro we "like rate" inoshandisa pendi yemafuta iyo yave ichinyanya kufarirwa paInternet munguva pfupi yapfuura senzira huru yekushandisa. Inoshandisa meti yeyoga seskateboard, foshoro yependi yemafuta sebhurashi rekupenda, bhurugwa reyoga relulumon sependi, uye jira rakapetwa kuita ruva serinoshongedza. Kuburikidza ne "flash editing", inoratidza chitarisiko chebhodhi rekudhirowa panguva yese ye "kupenda".
Vhidhiyo iyi ine hunyanzvi muzvinhu zvose uye muchimiro chayo, uye ine chekuita nechigadzirwa nerudzi rwayo, izvo zvakwezva kutariswa kwevateveri vazhinji..
Kushambadzira Kwevanhu Vane Simba
Lululemon akaona kukosha kwekuvaka zita rekambani pakutanga kwekugadzirwa kwayo.Yakavaka timu yeKOLs kuti isimbise kusimudzirwa kwechiratidzo chechiratidzo chayo uye nokudaro ivake hukama hwenguva refu nevatengi.
Vamiriri vekambani iyi vanosanganisira vadzidzisi veyoga vemunharaunda, varairidzi vekurovedza muviri uye nyanzvi dzemitambo munharaunda. Simba ravo rinoita kuti Lululemon iwane vatengi vanoda yoga nerunako nekukurumidza uye nemazvo.
Zvinonzi kubva muna 2021, Lululemon ine vamiriri vepasi rose gumi nevaviri uye vamiriri vezvitoro chiuru nemazana matatu nemana. Vamiriri veLululemon vanoisa mavhidhiyo nemifananidzo zvine chekuita nezvigadzirwa pasocial media dzepasi rose, zvichiwedzera izwi rekambani iyi pasocial media.
Pamusoro pezvo, munhu wese anofanira kurangarira chitsvuku apo timu yenyika yeCanada yakaonekwa pamitambo yeOlympics yechando. Kutaura zvazviri, iro raiva jaketi rakagadzirwa naLululemon. Lululemon yakavawo mukurumbira paTikTok.
Lululemon yakatanga kushambadzira paTikTok. Vatambi vechikwata chekuCanada vakaisa mayunifomu avo echikwata anozivikanwa paTikTok #teamcanada uye vakaisa hashtag #Lululemon#.
Vhidhiyo iyi yakatumirwa nemutambi wekuCanada Elena GASKELL paaccount yake yeTikTok. Muvhidhiyo iyi, Elena nevamwe vake vakatamba vachiteerera mimhanzi vakapfeka yunifomu dzeLululemon.
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Pakupedzisira, ndinoda kutaura kuti
Chero rudzi runozivikanwa neveruzhinji haruparadzaniswi neruzivo rwakadzama rwevatengi uye nzira itsva dzekushambadzira.
Mumakore achangopfuura, mabhurendi ekugadzira yoga akashandisa mapuratifomu esocial media zvakanyanya kushambadzira, uye maitiro aya akakurumidza kubuda pasi rose. Kushambadzira kuburikidza nemapuratifomu esocial media kunobatsira kuwedzera ruzivo rwezvigadzirwa, kukwezva vateereri, kuwedzera kutengesa, uye kuvaka vatengi vakavimbika. Mumusika uyu wepasi rose unokwikwidzana,Kushambadzira pasocial media kunopa mikana yakasiyana uye kunounza mabhenefiti akawanda kumabhizinesi.
Nekuvandudzwa kwesocial media uye shanduko mumaitiro evashandisi, vatengesi vezvipfeko zve yoga nemakambani vanofanirwa kuramba vachidzidza nekugadzirisa, uye kugara vachigadzira nekugadzirisa nzira dzekushambadzira. Panguva imwe chete, vanofanirawo kushandisa zvizere zvakanakira nemikana yemapuratifomu esocial media akadai seTikTok, Facebook, neInstagram, uye kugadzira mufananidzo wakasimba wechiratidzo, kuwedzera mugove wemusika, uye kusimbisa hukama hwepedyo nevashandisi vepasi rose kuburikidza nekuronga nekungwarira uye kuita nzira dzekushambadzira pasocial media.
Nguva yekutumira: Zvita-26-2024
