He mea e hopukina tonutia ana te aro o te tangata e ngā kōrero mō ngā kaiwhakatairanga hauora kua rongonui. Ko ngā tāngata pēnei i a Pamela Reif rāua ko Kim Kardashian e whakaatu ana i te pānga nui o ngā kaiwhakatairanga hauora.
Ehara i te mea ko te waitohu whaiaro anake ā rātou haerenga. Ko te upoko e whai ake nei o ā rātou kōrero angitu ko te kakahu whakapakari tinana, he umanga e tino puāwai ana i Ūropi me Amerika.
Hei tauira, ko Gymshark, he waitohu kākahu whakapakari tinana i tīmata i te tau 2012 e te taiohi 19-tau te pakeke e aroha ana ki te whakapakari tinana, ko Ben Francis, i te wā kotahi i $1.3 piriona te uara. Waihoki, ko te waitohu kākahu yoga o Amerika Te Raki, ko Alo Yoga, i tautokona e ngā kaiwhakatairanga me ā rātou akonga, kua hanga he pakihi kākahu hākinakina me ngā hoko ā-tau e eke ana ki ngā rau miriona tāra. He maha ngā kaiwhakatairanga whakapakari tinana i Ūropi me Amerika, e whakamanamana ana ki ngā miriona o ngā kaiwhaiwhai, kua angitu te whakarewa me te whakahaere i ā rātou ake waitohu kākahu hākinakina.
Ko tētahi tauira rongonui ko Christian Guzman, he kaiwhakatairanga hauora taitamariki nō Texas. E waru tau ki muri, i whai ia i te angitu o Gymshark me Alo mā te waihanga i tana waitohu kākahu hākinakina - Alphalete. Neke atu i te waru tau o tana pakihi kākahu hauora, kua neke atu i te $100 miriona tana moni whiwhi.
Ehara i te mea ko te waihanga ihirangi anake te tino tohunga o ngā kaiwhakatairanga hauora engari ko te rāngai kākahu hauora anō hoki, inā koa i ngā mākete o Ūropi me Amerika.
He mea hanga ngā kākahu o Alphalete kia rite ki te tinana o ngā kaitākaro whakangungu, mā te whakamahi i ngā papanga e tika ana mō te whakangungu kaha. Ko tā rātou rautaki hokohoko he mahi tahi me ngā kaiwhakatairanga hauora, ā, nā tēnei i āwhina a Alphalete ki te whakatakoto i tōna ake wāhi i roto i te mākete kākahu hākinakina kī tonu.
Whai muri i te whakatūnga angitu o Alphalete ki te mākete, i kī a Christian Guzman i roto i tētahi ataata YouTube i te marama o Poutū-te-rangi e whakaaro ana ia ki te whakapai ake i tana whare takaro tinana, a Alphaland, me te whakarewa i tētahi waitohu kākahu hou.
He hononga kaha tō ngā kaiwhakatairanga hauora ki ngā kākahu hauora, ki ngā whare takaro tinana, me ngā kai hauora. Ko te tipu whakamiharo o te moni whiwhi a Alphalete neke atu i te $100 miriona i roto i ngā tau e waru he tohu mō tēnei hononga.
Pērā i ētahi atu waitohu e aro nui ana ki ngā kaiwhakatairanga pērā i a Gymshark me Alo, i tīmata a Alphalete mā te arotahi ki ngā hunga hauora motuhake, te poipoi i tētahi ahurea hapori hihiri, me te pupuri i ngā reiti tipu teitei i ōna wāhanga tuatahi. I tīmata katoa rātou hei kaipakihi taitamariki noa.
Mō te hunga e aroha ana ki te whakapakari tinana, he ingoa mōhio pea a Alphalete. Mai i tōna tohu rongonui o te upoko wuruhi i tōna tīmatanga ki te raupapa rongonui o ngā kākahu hākinakina wahine Amplify i ngā tau tata nei, kua tū motuhake a Alphalete i roto i te mākete e kī ana i ngā kākahu whakangungu rite.
Mai i tōna whakatūnga i te tau 2015, he mea whakamiharo te ara tipu o Alphalete. E ai ki a Christian Guzman, kua neke atu i te $100 miriona te moni whiwhi a te waitohu, me te neke atu i te 27 miriona ngā toro ki tana paetukutuku mana i te tau kua hipa, ā, neke atu i te 3 miriona ngā kaiwhaiwhai pāpāho pāpori.
He rite tēnei kōrero ki tā te kaiwhakaū o Gymshark, e whakaata ana i tētahi tauira tipu noa i waenga i ngā waitohu hou e whakatairanga ana i te hauora tinana.
I te whakatūnga o Alphalete e Christian Guzman, e 22 noa iho ōna tau, engari ehara tēnei i tana mahi pakihi tuatahi.
E toru tau ki muri, i whiwhi moni nui ia i tana hongere YouTube, i reira i tohaina ai e ia ngā tohutohu whakangungu me te oranga o ia rā. Kātahi ka tīmata ia ki te tuku whakangungu ipurangi me ngā aratohu kai, tae noa ki te reti i tētahi wheketere iti i Texas me te whakatuwhera i tētahi whare takaro tinana.
I te taenga ki te neke atu i te miriona ngā kaiohauru o te hongere YouTube a Christian, ka whakatau ia ki te tīmata i tētahi kaupapa i tua atu i tana ake waitohu. Nā tēnei i hua ake ai a CGFitness, te tūāpapa o Alphalete. I taua wā anō, ka noho ia hei tauira mō te waitohu whakapakari tinana o Peretānia, a Gymshark, e tere tipu haere ana.
I whakaaweawetia e Gymshark, ā, i hiahia hoki ia ki te neke atu i te waitohu whaiaro o CGFitness, ka hurihia e Christian tana raina kakahu ki Alphalete Athletics.
"Ehara te kākahu hākinakina i te ratonga, engari he hua, ā, ka taea hoki e ngā kaihoko te waihanga i ā rātou ake waitohu," te kōrero a Christian i roto i tētahi podcast. "Ko te Alphalete, he ranunga o te 'alpha' me te 'athlete', e whai ana ki te whakahihiko i te tangata ki te tūhura i ō rātou pūmanawa, me te tuku i ngā kākahu hākinakina mahi teitei me ngā kākahu huatau o ia rā."
He ahurei ngā kōrero pakihi mō ngā waitohu kākahu hākinakina engari he rite tonu te ariā: te hanga i ngā kākahu pai ake mō ngā hapori motuhake.
Pērā i a Gymshark, i arotahi a Alphalete ki ngā taiohi e hiahia ana ki te whakapakari tinana hei hunga whakarongo matua. Mā te whakamahi i tana turanga kaiwhakamahi matua, i whiwhi a Alphalete i te $150,000 i roto i ngā haora e toru o tōna whakarewatanga, i whakahaerehia i taua wā e Christian anake me ōna mātua. Koinei te tīmatanga o te ara tipu tere o Alphalete.
Awhitia ngā Kākahu Hauora me te Hokohoko Whakaaweawe
He rite tonu ki te aranga ake o Gymshark me ētahi atu waitohu DTC, he nui te whakawhirinaki a Alphalete ki ngā hongere ipurangi, e whakamahi ana i te hokohoko ipurangi me ngā pāpāho pāpori hei whakawhitiwhiti kōrero tika ki ngā kiritaki, ā, ka whakaitihia ngā takahanga waenga. E aro nui ana te waitohu ki te taunekeneke a te kiritaki, te hoahoa, me te mahi, me te whakarite kia aro tika ngā takahanga katoa mai i te waihanga hua ki ngā urupare mākete ki ngā kiritaki.
He mea hanga motuhake ngā kākahu whakapakari tinana a Alphalete mō te hunga e aroha ana ki te whakapakari tinana, he mea ātaahua ngā hoahoa e hono pai ana ki ngā tinana hākinakina me ngā tae kanapa. Ko te mutunga mai he whakakotahitanga ātaahua o ngā kākahu whakapakari tinana me ngā tinana pakari.
Haunga te kounga o ngā hua, kei te whakaputa tonu a Alphalete me tōna kaiwhakaū, a Christian Guzman, i te nui o ngā tuhinga me ngā ataata hei whakawhānui ake i tā rātou hunga whakarongo. Kei roto i tēnei ko ngā ataata whakangungu e whakaatu ana i a Christian i roto i ngā kākahu Alphalete, ngā aratohu rahi taipitopito, ngā arotake hua, ngā uiuinga me ngā kaitākaro i tautokona e Alphalete, me ngā wāhanga motuhake "He Rā i te Oranga".
Ahakoa ko te kounga hua tino pai me ngā ihirangi ipurangi te tūāpapa o te angitu o Alphalete, ko te mahi tahi me ngā kaitākaro ngaio me ngā KOL (Key Opinion Leaders) mō te hauora tinana ka tino whakanui ake i te rongonui o te waitohu.
I tōna whakarewatanga, i mahi tahi a Christian me ngā kaiwhakatairanga hauora me ngā KOL ki te waihanga i ngā ihirangi pāpāho pāpori hei whakatairanga i te waitohu puta noa i ngā papaaho pēnei i a YouTube me Instagram. I te Whiringa-ā-rangi 2017, ka tīmata ia ki te whakatū mana i te "rōpū kaiwhakatairanga" a Alphalete.
I taua wā anō, i whakawhānui ake a Alphalete i tana arotahi ki te whakauru i ngā kākahu wāhine. "I kite mātou kei te huri haere a athleisure hei momo ahua, ā, kei te hiahia ake ngā wāhine ki te haumi ki roto," te kōrero a Christian i roto i tētahi uiuinga. "I ēnei rā, he raina hua nui ngā kākahu hākinakina wāhine mā Alphalete, ā, kua piki ake ngā kaiwhakamahi wāhine mai i te 5% i te tīmatanga ki te 50% ināianei. Hei tāpiri, tata ki te 40% o ā mātou hoko hua katoa ngā hoko kākahu wāhine."
I te tau 2018, i hainatia e Alphalete tana wahine tuatahi hei kaiwhakatairanga hauora, a Gabby Schey, ā, i muri mai ko ētahi atu kaitākaro wahine rongonui me ngā kaituhi purongo hauora pērā i a Bela Fernanda rāua ko Jazzy Pineda. Haunga ēnei mahi, i whakapai tonu te waitohu i ana hoahoa hua, ā, i nui te haumi ki te R&D o ngā kākahu wāhine. Whai muri i te whakarewatanga angitu o ngā reke hākinakina rongonui a ngā wāhine, te raupapa Revival, i whakaurua e Alphalete ētahi atu raina e rapuhia ana pērā i a Amplify me Aura.
I te whakawhānui ake a Alphalete i tana "rōpū kaiwhakatairanga," i arotahi anō hoki ki te pupuri i tētahi hapori waitohu kaha. Mō ngā waitohu hākinakina hou, he mea nui te whakatū i tētahi hapori waitohu pakari hei whiwhi tūranga i roto i te mākete kākahu hākinakina whakataetae—he whakaaro whānui i waenga i ngā waitohu hou.
Hei whakakī i te āputa i waenga i ngā toa ipurangi me ngā hapori tuimotu, me te tuku i tētahi wheako kanohi ki te kanohi ki ngā kaihoko, i tīmata te tīma kaiwhakaaweawe a Alphalete i tētahi haerenga ā-ao puta noa i ngā tāone e whitu i Ūropi me Amerika Te Raki i te tau 2017. Ahakoa he huihuinga hokohoko ēnei haerenga ā-tau ki tētahi taumata, he nui ake te aro o te waitohu me ōna kaiwhakamahi ki te hanga hapori, te whakaputa i te haruru pāpāho pāpori, me te poipoi i te pono o te waitohu.
Ko tēhea kaiwhakarato kākahu yoga he rite te kounga ki a Alphalete?
Ina rapu ana koe i tētahi kaiwhakarato kākahu whakapakari tinana he rite te kounga kiĀrepareti, he kōwhiringa tika kia whakaarohia a ZIYANG. Kei Yiwu, te tāone matua o te ao, he wheketere kākahu yoga ngaio a ZIYANG e arotahi ana ki te waihanga, te hanga, me te hokohoko rarawe i ngā kākahu yoga kounga teitei mō ngā waitohu me ngā kiritaki o te ao. Ka whakakotahi pai rātou i te mahi toi me te auahatanga hei whakaputa i ngā kākahu yoga kounga teitei, he whakamarie, he huatau, he whai hua hoki. Ko te whakapau kaha a ZIYANG ki te hiranga ka kitea i roto i ia tuitui tino tupato, me te whakarite kia eke ana hua ki runga ake i ngā paerewa ahumahi teitei.Whakapā mai tonu
Wā tuku: Hanuere-06-2025
