Lipale tsa batho ba susumetsang boikoetliso ba 'mele ba seng ba tumme kamehla li hapa thahasello ea batho. Batho ba kang Pamela Reif le Kim Kardashian ba bontša tšusumetso e kholo eo batho ba susumetsang boikoetliso ba ka bang le eona.
Maeto a bona a fetela ka nģ'ane ho ho iketsetsa lebitso la bona. Khaolo e latelang lipale tsa bona tsa katleho e kenyelletsa liaparo tsa boikoetliso, indasteri e ntseng e hola Europe le Amerika.
Mohlala, Gymshark, lets'oao la liaparo tsa boikoetliso le qalileng ka 2012 ke Ben Francis ea lilemo li 19 ea ratang boikoetliso, le ne le le boleng ba $1.3 bilione ka nako e 'ngoe. Ka mokhoa o ts'oanang, lets'oao la liaparo tsa yoga la Amerika Leboea Alo Yoga, le tšehelitsoeng ke batho ba susumetsang le balateli ba bona, le hahile khoebo ea liaparo tsa lipapali ka thekiso ea selemo le selemo e fihlang ho limilione tse makholo tsa lidolara. Batho ba bangata ba susumetsang boikoetliso Europe le Amerika, ba ithorisang ka balateli ba limilione, ba atlehile ho qala le ho laola lihlahisoa tsa bona tsa liaparo tsa lipapali.
Mohlala o hlahelletseng ke Christian Guzman, mohlohlelletsi e monyane wa boikoetliso ya tswang Texas. Dilemong tse robedi tse fetileng, o ile a etsisa katleho ya Gymshark le Alo ka ho theha letshwao la hae la diaparo tsa dipapadi - Alphalete. Dilemong tse robedi tsa kgwebo ya hae ya diaparo tsa boikoetliso, jwale o se a fetile tjhelete e fetang $100 milione.
Batho ba susumetsang boikoetliso ba ipabola eseng feela tlhahisong ea litaba empa hape le lefapheng la liaparo tsa boikoetliso, haholo-holo limmarakeng tsa Europe le Amerika.
Liaparo tsa Alphalete li etselitsoe ho lekana 'mele ea bakoetlisi, li sebelisa masela a loketseng koetliso ea matla. Leano la bona la papatso le kenyelletsa tšebelisano-'moho le batho ba susumetsang boikoetliso, e leng se thusitseng Alphalete ho iketsetsa sebaka sa eona 'marakeng o tletseng batho ba aparang lipapali.
Kamora ho theha Alphalete ka katleho 'marakeng, Christian Guzman o phatlalalitse videong ea YouTube ka Hlakubele hore o rera ho ntlafatsa jimi ea hae, Alphaland, le ho qala lets'oao le lecha la liaparo.
Batho ba susumetsang boikoetliso ba na le kamano e matla le liaparo tsa boikoetliso, libaka tsa boikoetliso le lijo tse phetseng hantle. Kholo e tsotehang ea chelete ea Alphalete ea chelete e fetang $100 milione ka lilemo tse robeli ke bopaki ba kamano ena.
Joalo ka lihlahisoa tse ling tse susumetsoang ke batho ba nang le tšusumetso joalo ka Gymshark le Alo, Alphalete e qalile ka ho shebana le bamameli ba boikoetliso ba maemo a holimo, ho holisa setso se chesehang sa sechaba, le ho boloka sekhahla se phahameng sa kholo mehatong ea sona ea pele. Kaofela ba qalile e le bo-rakhoebo ba tloaelehileng, ba bacha.
Bakeng sa barati ba boikoetliso, Alphalete mohlomong ke lebitso le tsebahalang. Ho tloha letshwaong la yona le tummeng la hlooho ya wolf ha e qala ho isa letotong la diaparo tsa basadi tse tummeng tsa Amplify dilemong tsa morao tjena, Alphalete e ipabola mmarakeng o tletseng diaparo tse tshwanang tsa boikoetliso.
Ho tloha ha e thehoa ka 2015, tsela eo Alphalete e holang ka yona e bile e kgahlehang. Ho ya ka Christian Guzman, lekeno la letshwao lena le se le fetile $100 milione, ka diketelo tse fetang dimilione tse 27 webosaeteng ya lona ya semmuso selemong se fetileng, mme metswedi ya ditaba ya kahisano e fetile dimilione tse 3.
Pale ena e tšoana le ea mothehi oa Gymshark, e bonts'a mokhoa o tšoanang oa kholo har'a lihlahisoa tse ncha tse susumetsang boikoetliso.
Ha Christian Guzman a theha Alphalete, o ne a le dilemo di 22 feela, empa e ne e se kgwebo ya hae ya pele.
Lilemo tse tharo tse fetileng, o ile a fumana chelete ea hae ea pele e kholo ka kanale ea hae ea YouTube, moo a ileng a arolelana malebela a koetliso le bophelo ba letsatsi le letsatsi. Eaba o qala ho fana ka koetliso ea inthanete le tataiso ea lijo, a bile a hira fektheri e nyane Texas mme a bula jimi.
Nakong eo kanale ea Christian ea YouTube e neng e se e fetile ba ngolisitseng milione, o ile a etsa qeto ea ho qala khoebo e fetang lets'oao la hae la botho. Sena se ile sa lebisa ho thehoeng ha CGFitness, e leng selelekela sa Alphalete. Hoo e ka bang ka nako e tšoanang, e ile ea e-ba mohlala oa lets'oao la boikoetliso la Brithani la Gymshark le ntseng le hola ka potlako.
E susumelitsoe ke Gymshark le ho batla ho fetela ka nqane ho lebitso la botho la CGFitness, Christian o ile a fetola lebitso la hae la liaparo ho ba Alphalete Athletics.
“Liaparo tsa lipapali ha se tšebeletso, empa ke sehlahisoa, 'me bareki ba ka boela ba iketsetsa mabitso a bona,” ho boletse Christian ho podcast. “Alphalete, motsoako oa 'alpha' le 'moatlelete,' e ikemiselitse ho khothatsa batho ho hlahloba bokhoni ba bona, e fana ka liaparo tsa lipapali tse sebetsang hantle le liaparo tsa letsatsi le letsatsi tse fesheneng.”
Lipale tsa bo-rakhoebo tsa lihlahisoa tsa liaparo tsa lipapali li ikhetha empa li na le mohopolo o tšoanang: ho theha liaparo tse betere bakeng sa lichaba tse ikhethileng.
Joalo ka Gymshark, Alphalete e ne e shebane le barati ba bacha ba boikoetliso e le bamameli ba bona ba mantlha. Ka ho sebelisa basebelisi ba eona ba mantlha, Alphalete e tlalehile thekiso ea $150,000 nakong ea lihora tse tharo kamora ho qalisoa ha eona, e neng e laoloa ke Christian le batsoali ba hae feela ka nako eo. Sena se ile sa tšoaea qalo ea tsela ea kholo e potlakileng ea Alphalete.
Amohela Liaparo tsa Boikoetliso ka Papatso ea Batho ba nang le Tšusumetso
Joalo ka ho phahama ha Gymshark le mefuta e meng ea DTC, Alphalete e itšetleha haholo ka liteishene tsa inthanete, haholo-holo e sebelisa khoebo ea inthanete le mecha ea litaba ea sechaba ho sebelisana ka kotloloho le bareki, ka hona e fokotsa mehato e mahareng. Letšoao lena le totobatsa tšebelisano-'moho ea bareki, moralo le ts'ebetso, ho netefatsa hore mohato o mong le o mong ho tloha tlhahisong ea sehlahisoa ho ea ho maikutlo a 'maraka o shebana le bareki ka kotloloho.
Liaparo tsa Alphalete tsa boikoetliso li etselitsoe batho ba ratang boikoetliso ka ho khetheha, li na le meralo e khahlang e lumellanang hantle le 'mele ea lipapali le mebala e khanyang. Sephetho ke motsoako o khahlang mahlo oa liaparo tsa boikoetliso le 'mele e loketseng.
Ka ntle ho boleng ba sehlahisoa, Alphalete le mothehi oa eona, Christian Guzman, ba lula ba hlahisa litaba tse ngata tsa mongolo le livideo ho atolosa bamameli ba bona. Sena se kenyelletsa livideo tsa boikoetliso tse nang le lisebelisoa tsa Christian in Alphalete, litataiso tse qaqileng tsa boholo, litlhahlobo tsa lihlahisoa, lipuisano le baatlelete ba tšehelitsoeng ke Alphalete, le likarolo tse khethehileng tsa "A Day in the Life".
Leha boleng bo ikhethang ba sehlahisoa le litaba tsa inthanete li theha motheo oa katleho ea Alphalete, tšebelisano-'moho le baatlelete ba litsebi le boikoetliso ba 'mele ba KOLs (Key Opinion Leaders) ehlile li phahamisa botumo ba lets'oao.
Ha e qala, Christian o ile a sebelisana le batho ba susumetsang boikoetliso le ba KOL ho theha dikahare tsa mecha ya ditaba ya kahisano tse neng di kgothaletsa letshwao lena ho pholletsa le di-platform tse kang YouTube le Instagram. Ka Pudungwana 2017, o ile a qala ho theha semmuso "sehlopha sa ba susumetsang" sa Alphalete.
Ka nako e ts'oanang, Alphalete e atolositse tlhokomelo ea eona ho kenyeletsa liaparo tsa basali. "Re hlokometse hore boithabiso bo se bo fetoha mokhoa oa feshene, 'me basali ba ikemiselitse ho tsetela ho oona," ho boletse Christian puisanong. "Kajeno, liaparo tsa lipapali tsa basali ke mohala oa bohlokoa oa lihlahisoa bakeng sa Alphalete, ka basebelisi ba basali ba eketsehang ho tloha ho 5% qalong ho ea ho 50% hona joale. Ho feta moo, thekiso ea liaparo tsa basali hona joale e etsa hoo e ka bang 40% ea thekiso eohle ea lihlahisoa tsa rona."
Ka 2018, Alphalete e ile ea saena mohlohlelletsi oa eona oa pele oa basali oa boikoetliso, Gabby Schey, ea lateloa ke baatlelete ba bang ba basali ba tummeng le li-blogger tsa boikoetliso tse kang Bela Fernanda le Jazzy Pineda. Hammoho le boiteko bona, lets'oao lena le ile la ntlafatsa meralo ea lihlahisoa tsa lona khafetsa 'me la tsetela haholo ho R&D ea liaparo tsa basali. Kamora ho qalisoa ka katleho ha li-leggings tsa lipapali tsa basali tse tsebahalang, letoto la Revival, Alphalete e hlahisitse mela e meng e batloang haholo joalo ka Amplify le Aura.
Ha Alphalete e ntse e atolosa "sehlopha sa eona sa batho ba susumetsang," e boetse e behile pele ho boloka sechaba se matla sa mabitso. Bakeng sa mabitso a lipapali a ntseng a hlaha, ho theha sechaba se tiileng sa mabitso ho bohlokoa ho fumana sebaka 'marakeng oa liaparo tsa lipapali tse hlōlisanang—tumellano har'a mabitso a macha.
Ho koala lekhalo pakeng tsa mabenkele a inthanete le metse e sa keneng inthaneteng le ho fa bareki boiphihlelo ba ho buisana lifahleho li talimane, sehlopha sa batho ba susumetsang sa Alphalete se ile sa qala leeto la lefats'e ho pholletsa le metse e supileng Europe le Amerika Leboea ka 2017. Leha maeto ana a selemo le selemo a sebetsa e le liketsahalo tsa thekiso ho isa bohōleng bo itseng, cha le basebelisi ba eona ba tsepamisa maikutlo haholo ho aheng sechaba, ho hlahisa lerata la mecha ea litaba ea sechaba, le ho holisa botšepehi ba cha.
Ke mofani ofe oa liaparo tsa Yoga ea nang le boleng bo tšoanang le ba Alphalete?
Ha o batla mofani oa liaparo tsa boikoetliso tse nang le boleng bo tšoanang le baAlfabeta, ZIYANG ke khetho e lokelang ho nahanoa. E fumaneha Yiwu, motse-moholo oa thepa ea lefats'e, ZIYANG ke fektheri ea liaparo tsa yoga ea profeshenale e shebaneng le ho theha, ho hlahisa le ho rekisa liaparo tsa yoga tsa maemo a holimo bakeng sa lihlahisoa tsa machaba le bareki. Li kopanya mesebetsi ea matsoho le boqapi ka mokhoa o se nang sekoli ho hlahisa liaparo tsa yoga tsa boleng bo holimo tse phutholohileng, tse fesheneng le tse sebetsang. Boitlamo ba ZIYANG ba bokhabane bo bonahala ho rokeng ho hong le ho hong ho hlokolosi, ho netefatsa hore lihlahisoa tsa eona li feta maemo a holimo a indasteri.Ikopanye hang-hang
Nako ea poso: Pherekhong-06-2025
