Labarun masu tasiri a motsa jiki waɗanda suka shahara koyaushe suna jan hankalin mutane. Hotuna kamar Pamela Reif da Kim Kardashian sun nuna tasirin da masu tasiri a motsa jiki za su iya yi.
Tafiye-tafiyensu sun wuce alamar kasuwanci ta mutum ɗaya. Babi na gaba a cikin labaran nasararsu ya shafi tufafin motsa jiki, wata masana'anta mai tasowa a Turai da Amurka.
Misali, Gymshark, wani kamfanin kayan motsa jiki da aka fara a shekarar 2012 ta hannun wani matashi mai sha'awar motsa jiki mai suna Ben Francis, an kiyasta darajarsa ta kai dala biliyan 1.3 a wani lokaci. Hakazalika, kamfanin kayan yoga na Arewacin Amurka mai suna Alo Yoga, wanda ke samun goyon bayan masu tasiri da mabiyansa, ya gina kasuwancin kayan wasanni wanda tallace-tallace na shekara-shekara ya kai daruruwan miliyoyin daloli. Masu tasiri da yawa a fannin motsa jiki a Turai da Amurka, wadanda ke da miliyoyin magoya baya, sun yi nasarar ƙaddamar da kuma sarrafa samfuran kayan wasanni nasu.
Wani abin lura misali shine Christian Guzman, matashin mai tasiri a fannin motsa jiki daga Texas. Shekaru takwas da suka gabata, ya kwaikwayi nasarar Gymshark da Alo ta hanyar ƙirƙirar alamar kayan wasanni - Alphalete. Fiye da shekaru takwas na kasuwancinsa na kayan motsa jiki, yanzu ya wuce dala miliyan 100 a cikin kuɗin shiga.
Masu tasiri a fannin motsa jiki ba wai kawai sun yi fice a fannin ƙirƙirar abun ciki ba, har ma a ɓangaren tufafin motsa jiki, musamman a kasuwannin Turai da Amurka.
An ƙera tufafin Alphalete don dacewa da yanayin masu horarwa, ta amfani da yadi da ya dace da horon ƙarfi. Dabarun tallan su ya haɗa da haɗin gwiwa da masu tasiri a fannin motsa jiki, wanda ya taimaka wa Alphalete wajen ƙirƙirar sararin samaniya a cikin kasuwar kayan wasanni mai cike da cunkoso.
Bayan nasarar kafa Alphalete a kasuwa, Christian Guzman ya sanar a wani bidiyo a YouTube a watan Maris cewa yana shirin inganta dakin motsa jiki nasa, Alphaland, tare da ƙaddamar da sabuwar alamar tufafi.
Masu tasiri a fannin motsa jiki suna da alaƙa mai ƙarfi da kayan motsa jiki, wuraren motsa jiki, da abinci mai kyau. Ƙara yawan kuɗaɗen shiga na Alphalete na sama da dala miliyan 100 cikin shekaru takwas shaida ce ta wannan alaƙar.
Kamar sauran kamfanoni masu tasiri kamar Gymshark da Alo, Alphalete ta fara ne ta hanyar niyya ga masu sauraro masu motsa jiki, haɓaka al'adun al'umma masu sha'awar motsa jiki, da kuma ci gaba da samun ci gaba mai yawa a farkon matakanta. Duk sun fara ne a matsayin talakawa, matasa 'yan kasuwa.
Ga masu sha'awar motsa jiki, Alphalete wataƙila suna ne da aka saba da shi. Tun daga tambarin ta na musamman na kai na wolf a farkonta zuwa jerin kayan wasanni na mata masu suna Amplify a cikin 'yan shekarun nan, Alphalete ta shahara a kasuwa mai cike da irin waɗannan kayan motsa jiki.
Tun lokacin da aka kafa kamfanin Alphalete a shekarar 2015, ci gaban kamfanin ya kasance abin birgewa. A cewar Christian Guzman, kudaden shigar kamfanin yanzu sun zarce dala miliyan 100, inda sama da miliyan 27 suka ziyarci shafin yanar gizon kamfanin a bara, da kuma shafukan sada zumunta bayan sun zarce miliyan 3.
Wannan labarin yana kama da wanda ya kafa Gymshark, yana nuna tsarin ci gaba iri ɗaya tsakanin sabbin samfuran masu tasiri a fannin motsa jiki.
Lokacin da Christian Guzman ya kafa Alphalete, yana da shekaru 22 kacal, amma ba shine farkon kasuwancinsa ba.
Shekaru uku da suka gabata, ya sami babban kuɗin shiga na farko ta hanyar tashar sa ta YouTube, inda ya raba shawarwari kan horo da rayuwar yau da kullun. Daga nan ya fara bayar da shawarwari kan horo da abinci ta yanar gizo, har ma ya yi hayar ƙaramin masana'anta a Texas da kuma buɗe wurin motsa jiki.
Lokacin da tashar YouTube ta Christian ta zarce masu biyan kuɗi miliyan ɗaya, ya yanke shawarar fara wani aiki fiye da alamar kasuwancinsa. Wannan ya haifar da ƙirƙirar CGFitness, wadda ta riga Alphalete. A lokaci guda kuma, ya zama abin koyi ga kamfanin motsa jiki na Burtaniya mai saurin girma a Gymshark.
Da yake Gymshark ya yi wahayi zuwa gare shi da kuma son wuce alamar CGFitness ta kansa, Christian ya sake sanya wa layin tufafinsa suna zuwa Alphalete Athletics.
"Aikin wasanni ba sabis ba ne, amma samfuri ne, kuma masu amfani da kayayyaki suma za su iya ƙirƙirar nasu samfuran," in ji Christian a cikin wani shirin podcast. "Alphalete, haɗin 'alpha' da 'ɗan wasa,' yana da nufin zaburar da mutane su bincika damar da suke da ita, yana ba da kayan wasanni masu inganci da suturar yau da kullun masu salo."
Labarun kasuwanci game da samfuran kayan wasanni na musamman ne amma suna da wata manufa iri ɗaya: ƙirƙirar tufafi mafi kyau ga al'ummomin da ke da sha'awa.
Kamar Gymshark, Alphalete ta yi niyya ga matasa masu sha'awar motsa jiki a matsayin manyan masu sauraronta. Ta hanyar amfani da tushen masu amfani da ita, Alphalete ta sami dala $150,000 a cikin sa'o'i uku da ƙaddamar da ita, wanda Christian da iyayensa kawai suka sarrafa a lokacin. Wannan ya nuna farkon saurin ci gaban Alphalete.
Rungumi Tufafin Motsa Jiki tare da Tallan Masu Tasiri
Kamar yadda Gymshark da sauran samfuran DTC suka bunƙasa, Alphalete ya dogara sosai kan hanyoyin yanar gizo, musamman amfani da kasuwancin e-commerce da kafofin sada zumunta don yin mu'amala kai tsaye da abokan ciniki, ta haka rage matakan tsaka-tsaki. Alamar tana mai da hankali kan hulɗar masu amfani, ƙira, da aiki, tana tabbatar da cewa kowane mataki daga ƙirƙirar samfura zuwa ra'ayoyin kasuwa yana magance abokan ciniki kai tsaye.
Tufafin motsa jiki na Alphalete an ƙera su musamman don masu sha'awar motsa jiki, suna da ƙira mai ban sha'awa waɗanda suka haɗu da yanayin motsa jiki da launuka masu haske. Sakamakon haka, haɗewar kayan motsa jiki da jikin da ya dace yana jan hankali.
Bayan ingancin samfura, Alphalete da wanda ya kafa ta, Christian Guzman, suna ci gaba da samar da tarin rubutu da bidiyo don faɗaɗa masu sauraronsu. Wannan ya haɗa da bidiyon motsa jiki wanda ke nuna kayan Christian a cikin Alphalete, jagororin girma dalla-dalla, sake duba samfura, hirarraki da 'yan wasa da Alphalete ta ɗauki nauyinsu, da kuma sassan "A Day in the Life" na musamman.
Duk da cewa ingancin samfura masu kyau da abubuwan da ke cikin intanet sune ginshiƙin nasarar Alphalete, haɗin gwiwa da ƙwararrun 'yan wasa da kuma KOLs masu motsa jiki (Mahimman Shugabannin Ra'ayoyin) suna ɗaukaka martabar wannan alama.
Bayan ƙaddamar da shi, Christian ya yi aiki tare da masu tasiri a fannin motsa jiki da kuma KOLs don ƙirƙirar abubuwan da ke tallata alamar a shafukan sada zumunta kamar YouTube da Instagram. A watan Nuwamba na 2017, ya fara kafa "ƙungiyar masu tasiri" ta Alphalete a hukumance.
A lokaci guda, Alphalete ta faɗaɗa mayar da hankali kan kayan mata. "Mun lura cewa wasannin motsa jiki na zama wani salon kwalliya, kuma mata sun fi son saka hannun jari a ciki," in ji Christian a wata hira. "A yau, kayan wasanni na mata muhimmin layin samfura ne ga Alphalete, inda mata masu amfani da su ke ƙaruwa daga kashi 5% da farko zuwa kashi 50% yanzu. Bugu da ƙari, tallace-tallacen kayan mata yanzu sun kai kusan kashi 40% na jimillar tallace-tallacen kayayyakinmu."
A shekarar 2018, Alphalete ta sanya hannu kan wata mace ta farko da ta yi tasiri a fannin motsa jiki, Gabby Schey, sai kuma wasu fitattun 'yan wasa mata da masu rubutun ra'ayin kanka a yanar gizo na motsa jiki kamar Bela Fernanda da Jazzy Pineda. Baya ga waɗannan ƙoƙarin, kamfanin ya ci gaba da haɓaka ƙirar samfuransa kuma ya saka hannun jari sosai a fannin bincike da haɓaka kayan sawa na mata. Bayan nasarar ƙaddamar da shahararrun wandon wasanni na mata, jerin Revival, Alphalete ta gabatar da wasu layukan da ake nema kamar Amplify da Aura.
Yayin da Alphalete ta faɗaɗa "ƙungiyar masu tasiri," ta kuma ba da fifiko wajen kiyaye al'ummar alama mai ƙarfi. Ga sabbin kamfanonin wasanni, kafa al'umma mai ƙarfi ta alama yana da mahimmanci don samun gindin zama a kasuwar kayan wasanni masu gasa - yarjejeniya tsakanin sabbin kamfanoni.
Domin cike gibin da ke tsakanin shagunan yanar gizo da al'ummomin da ba na intanet ba da kuma bai wa masu amfani da kayayyaki damar yin hulɗa da juna, ƙungiyar masu tasiri ta Alphalete ta fara rangadin duniya a birane bakwai a Turai da Arewacin Amurka a shekarar 2017. Duk da cewa waɗannan rangadin shekara-shekara suna aiki a matsayin abubuwan da suka shafi tallace-tallace zuwa wani mataki, kamfanin da masu amfani da shi sun fi mai da hankali kan gina al'umma, samar da hayaniyar kafofin sada zumunta, da kuma haɓaka amincin alama.
Wane mai samar da kayan Yoga ne ke da inganci iri ɗaya da Alphalete?
Lokacin neman mai samar da kayan motsa jiki mai inganci iri ɗaya daHaruffaZIYANG wani zaɓi ne da ya kamata a yi la'akari da shi. ZIYANG, wacce take a Yiwu, babban birnin kayayyaki na duniya, ƙwararren masana'antar kayan yoga ce wadda ke mai da hankali kan ƙirƙira, ƙera, da kuma sayar da kayan yoga na aji na farko ga kamfanoni da abokan ciniki na ƙasashen duniya. Suna haɗa fasaha da kirkire-kirkire cikin sauƙi don samar da kayan yoga masu inganci waɗanda suke da daɗi, salo, da amfani. Jajircewar ZIYANG ga ƙwarewa tana bayyana a cikin kowane dinki mai kyau, yana tabbatar da cewa samfuransa sun wuce mafi girman ƙa'idodin masana'antu.Tuntuɓi nan take
Lokacin Saƙo: Janairu-06-2025
