Ongororo yakaitwa muna 2025 pavatengi vekuCanada vanosvika zviuru zviviri yakawana kuti 16 muzana chete ndivo vanovimba nemabhurugwa efashoni kuti vataure chokwadi nezvezvinotaurwa nemakambani avo efashoni. Gumi nematanhatu muzana. Vamwe 84 muzana havana chokwadi kana kuti havana chokwadi. Apa ndipo panotangira chero bhurugwa ripi zvaro kufunga nezvekuvaka nyaya yekuchengetedza zvinhu: mutengi wako angangodaro asina kugadzirira kukutenda.[1]
Kusava nechokwadi uku kune hwaro. Sangano reChanging Markets Foundation rakaongorora zvichemo zvekuchengetedza hupfumi muindasitiri yemafashoni uye rakaona kuti 60 muzana zvaitsausa kana kuti zvisina humbowo. MuEurope yese, European Commission yakaongorora zvichemo zvezvakatipoteredza ndokuona kuti 53 muzana zvaive zvisina kujeka, zvaitsausa, kana kuti zvisina hwaro, ne40 muzana zvisina humbowo zvachose. Vatongi vari kupindura: pakati pa2020 na2025, mabhurendi emafashoni akawana mari inosvika mamiriyoni 41.9 euros muzvirango zvakanyorwa zvekushambidza girini, ne73 muzana yehuwandu ihwohwo hwakaiswa muna 2024 na2025 chete.[2][3][4]Kune mabrandi ezvipfeko zvinoshanda, izvi zvinopa dambudziko pamwe nemukana. Dambudziko riri pachena: kutaura kuti "tinoshandisa machira anochengetedza nguva" hakuna kukosha nhasi, nekuti vatengi vakazvinzwa kubva kune wese munhu uye havavimbi nemunhu. Mukana wacho hausi pachena asi unonyanya kukosha: nekuti mabrandi mazhinji haana kujeka, kuve wakananga kunoita kuti usiyane nevamwe ipapo ipapo.Ruzivo rwakabva muongororo dzevatengi dzegore ra2025 runoratidza nzira yakajeka yekufambira mberi. Chinyorwa chino chinoratidza sarudzo dzakananga dzinoparadzanisa nyaya yekuchengetedzwa kwezvinhu inovimbika kubva kune imwe yevatengi vakapfuura.
Ongororo yepasi rose yakaitwa neCotton Incorporated mugore ra2025, yakaitwa munyika gumi nenhatu nevanhu vanopfuura zviuru gumi nezvitatu vakapindura, yakawana kuti 36 muzana yevatengi vanovimba nechitupa chekuchengetedza nharaunda kana chisimbiso kuti vaone kana mbatya dzakachengeteka. Vamwe vanovimba netsananguro dzemhando, mifananidzo yewebhusaiti, kana zviratidziro zvezvitoro, izvo zvisina kana chimwe zvacho chinogona kusimbiswa chega.[5]
Chikonzero chinoita kuti zvitupa zvive zvakakosha ndechekuti zvakagadzirwa sei. Munhu wese anogona kutarisa kana chigadzirwa chakasimbiswa neGOTS chiripo muGOTS database. Hapana anogona kutarisa kana "kuchengetedza nharaunda" zvichireva chero chinhu.
Pamusoro pezvipfeko zvinoshandisa simba, zvitupa zvinowanzoonekwa nevatengi vako zvinowira mumapoka maviri.
Zvitupa zvemachira zvinoratidza kuti zvinhu zvakagadzirwa nei uye kuti zvakagadzirwa sei.
- GRS (Global Recycled Standard)inoongorora zvirimo zvakadzokororwa uye inozvitevera kuburikidza neketani yekugovera. Chipfeko chakanyorwa kuti "GRS-certified recycled polyester" zvinoreva kuti fiber inobva kupi, nzira yekugadzira, uye huwandu hwezvinhu zvakadzokororwa zvese zvakaongororwa zvakazvimirira.
- GOTS (Global Organic Textile Standard)Inofukidza fiber yeorganic kubva pakukohwa kusvika pakugadzirwa kwapera, kusanganisira zvinodiwa nezvakatipoteredza uye zvemagariro evanhu. Haingotarisi donje chete asi madhayi, makemikari ekugadzirisa, uye mamiriro emufekitori.
- OEKO-TEX Standard 100kuyedzwa kwezvinhu zvinokuvadza pachinhu chimwe nechimwe chembatya kubva pashinda kusvika pazipi kusvika pakudhinda. Ndiyo magwaro anowanzo shandiswa nevatengi pakuisa zvitupa pamatagi ekurembera.
Kujeka kwechikamu chechigadzirwa ndicho chikamu chechipiri uye ndicho chinonyanya kushaikwa nemakambani mazhinji. Haisi bheji retifiketi. Itsika yekuudza mutengi kuti ndeipi mitemo inoshanda kune chikamu chipi chechigadzirwa.
Mutemo unoshanda wekambani iri kukura: tanga nechitupa chimwe chete chinoenderana nechikumbiro chako chakakosha chechigadzirwa, chiburitse pachena papeji yechigadzirwa ichocho, uye wedzera zvitupa sezvinobvumira chiyero chako chekugadzira. Chitupa chine legging yepolyester yakagadziriswazve ine GRS uye kuburitsa pachena zviri muchitupa nezvechitupa nezvisina chitupa zvichaonekwa sezvakanaka kupfuura chitupa chinoshandisa "chinogarika" muunganidzwa wacho wese usina kana chiyero chimwe chete chinosimbiswa.
2. Nei Kushanda Nekuchengetedza Zvisiri Zvekuchinjana
Muna 2025, tsvakiridzo yakaburitswa muJournal of Global Fashion Marketing, mashandiro uye kugara kwenguva refu zvakakanganisa zvinangwa zvekutenga zvipfeko zvemitambo. Vatengi havadi kusarudza pakati pekushanda uye hana. Vanotarisira zvese muchimiro chimwe chete.[6]
Ongororo yevatengi yepasi rose yakaitwa muna 2025 neSHEIN, ichiongorora vanhu 15,461 vakapindura mumisika 21, yakawana kuti 47 muzana inotsanangura zvipfeko zvinogara kwenguva refu nekugara kwenguva refu uye hunhu hunogara kwenguva refu, pamberi pezvipfeko zvisinganyanyi kukanganisa pa38 muzana. Pamusoro pezvipfeko zvinogara kwenguva refu, 36 muzana yevatengi vakataura kuti vakapfeka zvinhu kanopfuura makumi mashanu vasati vaenda pamudyandigere, uye imwe 17 muzana ichiti vakapfeka ka31 kusvika ku50. Kunyange zvazvo chidzidzo ichi chichibva kukambani ine chido chekutengeserana mukutsanangura kugara kwenguva refu sekugara kwenguva refu, zvakawanikwa izvi zvinoenderana nekutsvagurudza kwakakura kwevatengi: vatengi vanotonga kugara kwenguva refu nezvinosara pakurovedza muviri kwavo, kwete nezvinovimbiswa nefiber label.[7]
Izvi zvinoshandura matauriro anoita kambani nezvezvinhu zvinogara kwenguva refu. Tungamira nekushanda zvakanaka uye wedzera chitupa sehumbowo. "Iri jira rinoshanda, uye heino chitupa chinoratidza kuti rakagadzirwa zvine hungwaru" inotaura nyaya yakazara. "Iri jira rinoponesa nyika" haritauri chinhu.
Machira anochengetedza ganda anowanikwa kune mabhurugwa anopfeka zvipfeko zvemazuva ano ane hunhu hwakasiyana hwekushanda. Polyester yakadzokororwa inoshanda zvakafanana nepolyester isina hunyoro mukubvisa hunyoro uye kugara kwenguva refu, uye inogona kuva neGRS certification. Nyoni yakagadziriswazve inoenderana nenylon isina hunyoro mukugadzirisa kutambanudza uye kuramba kukwesha. Donje reorganic rinofema sedonje remazuva ano asi rinouya nechitupa cheGOTS icho mutengi wako anogona kusimbisa ega. Fiber yebamboo inopa kunyorova kwemaoko uye hunhu hwechisikigo hwehutachiona, kunyangwe kutaura kwayo kwekuchengetedza ganda kunoenderana zvakanyanya nenzira yekugadzirisa inoshandiswa kushandura bamboo kuita jira.
3. Kugara kwenguva refu kunoda nzira yako
Chido chekuedza kugadzira zvinhu zvinogara kwenguva refu pamatanho akasiyana ekukura chine musoro chose. Kambani yeD2C inoda kuyedza musika ne legging imwe chete yakadzokororwa. Imwe kambani yakakurumbira inoda kutamisa inotengeswa zvakanyanya kuenda kumachira ane certification, SKU imwe panguva. Izvi ndizvo zvinodiwa chaizvo.
Asi pfungwa dzekugadzira machira anochengetedza nguva dzose dzakasiyana nedzechinyakare. Polyester yakagadziriswazve ine GRS inoda kutevedza kwakazara kwekuchengetedza kubva kunobva fiber kusvika kune chigadzirwa chapera - haigone kugovana nzvimbo yekuchengetera zvinhu ne polyester yemazuva ano. Donje reGOTS reorganic rinofanira kushanda pamitsetse yakasiyana yekudhaya, kana kusvibiswa kunobvisa chitupa. Zvinhu zvinoora zvinopakira zvinoda kudzora tembiricha nehunyoro zvakazvimiririra. Izvi hazvisi zvekuda fekitori. Zviri pamusoro pezvinodiwa nekuongorora zvitupa: kana cheni yekutevedza yasanganiswa, chitupa hachizobati.
Ndosaka ZIYANG yakasarudza kusaisa kuchengetedzwa kwezvinhu muzvikamu zvese zvekugadzira, asi kuvaka mutsetse wakagadzirirwa izvozvo:
| Nzvimbo | Mhando dzeMitsetse Inochengetedza Ruzivo |
|---|---|
| Machira Akatenderwa | Polyester yakadzokororwa ine GRS, nayiloni yakagadziriswazve (ECONYL), donje reorganic rine GOTS, faibha yebamboo |
| Kuchengetedzwa kweMakemikoro | Kuongororwa kweOEKO-TEX Standard 100, kutumirwa kwerabhoritari yakazvimirira padanho repamusoro |
| Zvishongedzo & Zvishongedzo | Mabhatani egoko rekokonati, mazipi ePET akadzokororwa, ma tag ekurembera ane chitupa cheFSC (inki yakagadzirwa nesoya) |
| Kurongedza | Mabhegi echibage anoora (PLA+PBAT), makatoni ekunze anogona kudzokororwa |
| Kutevedzera Mutemo weFekitori | BSCI social audit, SA8000 social accountability, ISO9001-F quality management |
| Simba | Simba rezuva panzvimbo yacho, kudhaya kunoshandiswa nemvura shoma |
Zvitupa zvitanhatu izvi (GRS, GOTS, OEKO-TEX, BSCI, SA8000, ISO 9001-F) zvinofukidza zviyero zvakasiyana zvekuongorora—kubva pakutevedza fiber kusvika kukuchengetedzwa kwemakemikari, uye kubva kukodzero dzevashandi kusvika pakutarisirwa kwemhando yepamusoro. Batch yega yega yejira, batch yega yega yetrims, uye batch yega yega yezvigadzirwa zvakapedzwa zvinofanirwa kuongororwa zvakasiyana uye magwaro ekunyora. Huwandu hushoma hweodha hwakakwira kupfuura hwemitsetse yekugadzirwa yakajairika nekuti mitengo iyi yakatarwa inopararira mumayuniti ega ega; kana huwandu hwakaderera, mutsetse wekugadzira hauchadhuri.Mitsetse yekugadzira yakatsaurirwa inopa mhando dzezvigadzirwa nzira isina njodzi yekupinda mumusika wezvigadzirwa zvinogara kwenguva refu: maodha echinyakare anoramba achizadzikiswa nemitsetse yekugadzira iripo, nepo maSKU eGRS akadzokororwa akarongwa zvakasiyana pamitsetse yekugadzira inodzorwa, inochengetedza nharaunda, zvichiita kuti zvinhu zvisiyane, kuteverwa kwemagwaro, uye manejimendi ezvitupa. Makambani matsva eD2C haafanire kushandura muunganidzwa wavo wese kuita zvigadzirwa zvinogara kwenguva refu panguva imwe chete; vanogona kutanga neodha yekuedza yeSKU imwe chete yeGRS-certified recycled polyester. Mhando dzakasimwa dzinogonawo kushandura zvishoma nezvishoma zvinhu zvavo zvinotengeswa zvakanyanya paSKU imwe neimwe. Izvi zvinobvumira mhando dzezvigadzirwa kutanga kuyera mhinduro yemusika vasati vawedzera huwandu hwezvigadzirwa zvinogara kwenguva refu.
4. Hafu yekuchengetedzwa kwezvakatipoteredza inogona kubatwa nemutengi wako
Zvitupa zvemachira zvinokwezva kutariswa. Kurongedza, ma tags ekurembedza, mabhatani, uye mazipi zvinoumba chikamu chimwe chekugadzirwa kunochengetedza nharaunda, uye ndizvo zvinosangana nemutengi paanovhura pakeji. Nguo inosvika mubhegi re cornstarch rinoora rine mabhatani e coconut shell uye tag yekurembedza inogona kushandiswazve haidi kuti mutengi atsanangure logo yechitupa. Vanogona kuona mutsauko. Vanogona kuunzwa. Chiitiko chekubvisa bhokisi chinoshandura chirevo chekuchengetedza nharaunda kuita chimwe chinhu chinobata.
Sarudzo idzi dzezvishongedzo dzinewo pfungwa dzadzo dzekuchengetedza zvinhu. Kurongedza kunogona kuora kunobvisa mhosva inowanzoonekwa nevatengi pakutenga online: bhegi repurasitiki rinoenda zvakananga mubhini. Mabhatani egoko rekokonati anotsiva mapurasitiki akagadzirwa nepetroleum nechigadzirwa chekurima. Matagi ekurembera anogona kushandiswazve anovhara denderedzwa riri papepa rechigadzirwa. Hapana chimwe chezvishanduko izvi chinoda kugadziriswazve kana kugadziriswazve. Anowanikwa izvozvi, pahuwandu hwezvigadzirwa zvakajairika.
Kune mabrandi anovaka nyaya yavo yekuchengetedza zvinhu, zvishandiso zvinopa mukana wekutaura nyaya usingakwanise kuenzana nejira. Mutengi anovhura bhokisi. Bhegi riri mukati rinogona kuumbwa nevhu. Chikwangwani chinorembera chinoti "chakagadzirwa neGRS-certified recycled polyester, chakaiswa mu cornstarch inoora." Nhevedzano iyoyo inotsanangura nyaya yacho zvinobudirira kupfuura chero peji repeji rechigadzirwa.
5. Izvi zvinorevei kune brand yako
Nhaurirano yekuchengetedzwa kwezvipfeko zvekushanda yave ichitungamirirwa nemakambani efaibha achiudza makambani kuti ndezvipi zvekushandisa. Maonero iwayo anopindura mubvunzo wekuti "chii chiripo." Haapinduri mubvunzo wakaoma: kuti ungataura sei nyaya yekuchengetedza zvinhu iyo vatengi vanotenda chaizvo.
Ruzivo rwakabva mukutsvagurudza kwevatengi muna 2025 runoratidza mitemo mitatu inoderedza ruzha. Chekutanga, zvitupa zvinonyanya kukosha kupfuura zvipikiso, nekuti zvitupa zvinogoneka kusimbiswa. Chechipiri, mashandiro anotungamira uye kuchengetedzeka zvinotevera, nekuti vatengi vanotsanangura "kugarika" nekugara kwenguva yakareba sei kwechigadzirwa, kwete nezvinotaurwa ne hang tag. Chechitatu, kujeka kunopfuura kugona, nekuti chigadzirwa chimwe chine chirevo chakajeka, chinogoneka chinovaka kuvimba kwakanyanya kupfuura muunganidzwa wese unotsanangurwa se "une hushamwari nezvakatipoteredza."
KuZIYANG, tinogadzira zvipfeko zvemazuva ano zvine magwaro ekuchengetedza nharaunda kuburikidza nekambani yekugadzira ine hushamwari nezvakatipoteredza, ichipa mhando dzezvigadzirwa munyika dzinopfuura makumi manomwe. Raibhurari yedu yemachira anochengetedza nharaunda inosanganisira polyester yakadzokororwa ine GRS, nylon yakagadziriswazve, donje reorganic rakabvumidzwa neGOTS, uye fiber yebamboo, zvichitsigirwa nezvitupa zvinosanganisira GRS, GOTS, OEKO-TEX Standard 100, BSCI, SA8000, uye ISO9001-F.
Muunganidzwa weSET ACTIVE weEco-Luxe, wakagadzirwa mumutsara wedu unochengetedza nharaunda, wakatengeswa wese mumazuva matatu. Mhedzisiro iyoyo yakabva mukubatanidza zvinhu zvakabvumidzwa neruzivo rwekambani iyo vatengi vanogona kuisimbisa, kwete kukumbira vatengi kuti vatende kuti zvinhu zvinogara kwenguva refu.
Nguva yekutumira: Chikunguru-04-2026
