Xyoo 2025 kev tshawb fawb ntawm 2,000 tus neeg siv khoom hauv Canada pom tias tsuas yog 16 feem pua ntseeg cov hom lag luam zam kom ncaj ncees txog lawv cov lus thov kev ruaj khov. Kaum rau feem pua. Lwm 84 feem pua tsis ntseeg lossis tsis ntseeg siab. Qhov no yog qhov pib rau txhua lub hom lag luam uas xav txog kev tsim cov dab neeg kev ruaj khov: koj tus neeg siv khoom tej zaum tsis tau npaj siab ntseeg koj.[1]
Qhov kev tsis ntseeg muaj lub hauv paus. Lub Koom Haum Hloov Kev Lag Luam tau tshuaj xyuas cov lus thov kev ruaj khov thoob plaws kev lag luam zam thiab pom tias 60 feem pua tau dag lossis tsis muaj pov thawj. Thoob plaws Tebchaws Europe, European Commission tau tshuaj xyuas cov lus thov ib puag ncig thiab pom tias 53 feem pua tsis meej, dag, lossis tsis muaj pov thawj, nrog rau 40 feem pua tsis muaj pov thawj kiag li. Cov neeg tswj hwm tab tom teb: ntawm xyoo 2020 thiab 2025, cov npe zam tau raug kwv yees li 41.9 lab euros hauv cov ntaub ntawv sau tseg txog kev ntxuav ntsuab, nrog rau 73 feem pua ntawm tag nrho cov ntawd tau raug nplua rau xyoo 2024 thiab 2025 ib leeg.[2][3][4]Rau cov hom khaub ncaws ua si, qhov no tsim ob qho teeb meem thiab lub cib fim. Qhov teeb meem yog qhov pom tseeb: hais tias "peb siv cov ntaub uas ruaj khov" tsis muaj qhov hnyav niaj hnub no, vim tias cov neeg siv khoom tau hnov nws los ntawm txhua tus thiab tsis ntseeg leej twg. Lub cib fim tsis pom tseeb tab sis tseem ceeb dua: vim tias feem ntau cov hom tsis meej, kev tshwj xeeb ua rau koj sawv tawm tam sim ntawd.Cov ntaub ntawv los ntawm kev soj ntsuam cov neeg siv khoom xyoo 2025 qhia txog txoj kev meej pem mus tom ntej. Tsab xov xwm no qhia txog cov kev txiav txim siab tshwj xeeb uas cais zaj dab neeg txog kev ruaj khov uas ntseeg tau los ntawm ib tus neeg siv khoom uas tau nyeem dhau los.
Ib qho kev tshawb fawb thoob ntiaj teb xyoo 2025 los ntawm Cotton Incorporated, uas tau ua thoob plaws 13 lub tebchaws nrog ntau dua 13,000 tus neeg teb, pom tias 36 feem pua ntawm cov neeg siv khoom vam khom daim ntawv pov thawj kev ruaj khov lossis lub foob kom txiav txim siab seb cov khaub ncaws puas zoo rau ib puag ncig. Tus so vam khom cov lus piav qhia txog hom, cov duab hauv lub vev xaib, lossis cov khoom tso tawm hauv khw, tsis muaj ib qho twg tuaj yeem txheeb xyuas tau ywj pheej.[5]
Qhov laj thawj uas daim ntawv pov thawj tseem ceeb yog vim muaj cov qauv. Txhua tus neeg tuaj yeem tshawb xyuas seb cov khoom lag luam uas tau ntawv pov thawj los ntawm GOTS puas tshwm sim hauv GOTS lub ntaub ntawv. Tsis muaj leej twg tuaj yeem tshawb xyuas seb "phooj ywg ib puag ncig" puas txhais tau tias yog dab tsi.
Rau cov khaub ncaws ua si, cov ntawv pov thawj uas koj cov neeg siv khoom feem ntau yuav lees paub poob rau hauv ob pawg.
Cov ntawv pov thawj ntaub hais txog cov khoom siv ua los ntawm dab tsi thiab nws tau tsim tawm li cas.
- GRS (Tus Txheej Txheem Rov Siv Dua Thoob Ntiaj Teb)xyuas cov khoom siv rov ua dua tshiab thiab taug qab nws los ntawm cov khoom xa tuaj. Ib daim khaub ncaws uas muaj daim ntawv lo "GRS-certified recycled polyester" txhais tau tias qhov chaw ntawm cov fiber, txoj kev tsim khoom, thiab feem pua ntawm cov khoom siv rov ua dua tshiab tau raug tshuaj xyuas ywj pheej.
- GOTS (Tus Qauv Textile Organic Thoob Ntiaj Teb)npog cov organic fiber txij thaum sau qoob loo mus txog rau cov khoom tiav, suav nrog cov qauv ib puag ncig thiab kev sib raug zoo. Nws tsis yog hais txog paj rwb xwb tab sis kuj hais txog cov xim pleev, cov tshuaj ua tiav, thiab cov xwm txheej ntawm lub Hoobkas.
- OEKO-TEX Txheem 100kev kuaj xyuas cov tshuaj lom neeg thoob plaws txhua qhov ntawm cov khaub ncaws los ntawm xov mus rau zipper mus rau luam tawm. Nws yog daim ntawv pov thawj feem ntau uas cov neeg siv khoom ntsib ntawm cov ntawv dai.
Kev pom tseeb ntawm cov khoom yog qeb thib ob thiab yog qhov uas feem ntau cov hom lag luam tsis quav ntsej. Nws tsis yog daim ntawv pov thawj. Nws yog kev coj ua qhia rau cov neeg siv khoom paub meej tias tus qauv twg siv rau qhov twg ntawm cov khoom.
Txoj cai siv tau rau lub hom lag luam uas tab tom loj hlob: pib nrog ib daim ntawv pov thawj uas phim koj qhov kev thov khoom tseem ceeb tshaj plaws, qhia meej rau ntawm nplooj ntawv khoom ntawd, thiab ntxiv cov ntawv pov thawj raws li koj qhov kev tsim khoom tso cai. Ib lub hom lag luam uas muaj ib daim ris tsho polyester rov ua dua tshiab GRS uas tau ntawv pov thawj thiab kev qhia ncaj ncees txog yam uas tau ntawv pov thawj thiab tsis tau ntawv pov thawj yuav nyeem tau tias muaj kev ntseeg siab dua li lub hom lag luam uas siv "kev ruaj khov" rau nws cov khoom sau tag nrho yam tsis muaj ib tus qauv pov thawj tom qab nws.
2. Vim li cas kev ua tau zoo thiab kev ruaj khov tsis yog kev pauv pauv lawm
Xyoo 2025 kev tshawb fawb tau luam tawm hauv Journal of Global Fashion Marketing, ob qho tib si kev ua haujlwm thiab kev ruaj khov tau cuam tshuam zoo rau lub hom phiaj yuav khaub ncaws kis las. Cov neeg siv khoom tsis xav xaiv ntawm kev ua tau zoo thiab kev xav. Lawv xav kom ob leeg hnav tib lub khaub ncaws.[6]
Ib txoj kev tshawb fawb thoob ntiaj teb xyoo 2025 uas SHEIN tau tsa los, uas tau soj ntsuam 15,461 tus neeg teb thoob plaws 21 lub khw, pom tias 47 feem pua txhais cov khaub ncaws ruaj khov ua ntej thiab qhov tseem ceeb tshaj plaws los ntawm kev ruaj khov thiab zoo ntev, ua ntej cov ntaub ntawv tsis muaj kev cuam tshuam ntawm 38 feem pua. Rau cov khaub ncaws ua si, 36 feem pua ntawm cov neeg siv khoom tau tshaj tawm tias lawv hnav cov khoom ntau dua 50 zaug ua ntej so haujlwm, nrog rau ntxiv 17 feem pua qhia txog 31 txog 50 hnav. Thaum txoj kev tshawb fawb los ntawm lub tuam txhab uas muaj kev txaus siab rau kev lag luam hauv kev txhais kev ruaj khov ua kev ruaj khov, qhov kev tshawb pom sib haum nrog kev tshawb fawb dav dav ntawm cov neeg siv khoom: cov neeg yuav khoom txiav txim siab txog kev ruaj khov los ntawm qhov uas lawv muaj sia nyob hauv lawv qhov kev tawm dag zog, tsis yog los ntawm qhov uas daim ntawv lo fiber cog lus.[7]
Qhov no hloov pauv txoj kev uas ib lub hom lag luam yuav tsum tham txog cov khoom siv uas ruaj khov. Ua tus thawj coj nrog kev ua tau zoo thiab ntxiv daim ntawv pov thawj ua pov thawj. "Cov ntaub no ua tau zoo, thiab ntawm no yog daim ntawv pov thawj uas ua pov thawj tias nws tau ua lub luag haujlwm" qhia ib zaj dab neeg tiav. "Cov ntaub no cawm lub ntiaj teb" tsis qhia leej twg.
Cov ntaub uas ruaj khov muaj rau cov hom khaub ncaws ua si niaj hnub no muaj cov yam ntxwv ua tau zoo sib txawv. Cov polyester rov ua dua tshiab ua tau zoo ib yam li cov polyester tshiab hauv kev nqus dej noo thiab kev ruaj khov, thiab nws tuaj yeem nqa daim ntawv pov thawj GRS. Cov nylon rov ua dua tshiab phim cov nylon tshiab hauv kev rov qab ncab thiab kev tiv thaiv kev sib txhuam. Paj rwb organic ua pa zoo li paj rwb ib txwm muaj tab sis los nrog daim ntawv pov thawj GOTS uas koj cov neeg siv khoom tuaj yeem txheeb xyuas tau ntawm koj tus kheej. Cov xyoob fiber muaj qhov mos mos tes-xaws thiab cov khoom tiv thaiv kab mob ntuj, txawm hais tias nws cov lus thov kev ruaj khov nyob ntawm txoj kev ua tiav siv los hloov xyoob ua ntaub.
3. Kev ruaj khov xav tau nws txoj kev khiav
Lub siab xav sim ua kom ruaj khov ntawm ntau theem ntawm kev loj hlob yog qhov tsim nyog kiag li. Ib lub tuam txhab pib D2C xav sim kev ua lag luam nrog ib lub ris tsho rov ua dua tshiab. Ib lub hom lag luam uas tau tsim tsa xav hloov cov khoom muag zoo tshaj plaws mus rau cov ntaub ntawv pov thawj, ib qho SKU ib zaug. Cov no yog cov kev xav tau tiag tiag.
Tab sis cov laj thawj tsim khoom ntawm cov ntaub ruaj khov txawv ntawm cov ib txwm muaj. GRS-certified recycled polyester xav tau tag nrho cov saw hlau-ntawm-kev saib xyuas traceability los ntawm qhov chaw fiber mus rau cov khoom tiav - nws tsis tuaj yeem sib koom qhov chaw cia khoom nrog cov polyester ib txwm muaj. GOTS organic paj rwb yuav tsum khiav ntawm cov kab dyeing sib cais, lossis hla-contamination voids daim ntawv pov thawj. Cov ntaub ntawv ntim khoom biodegradable xav tau kev tswj hwm qhov kub thiab txias ywj pheej. Qhov no tsis yog hais txog kev nyiam ntawm lub Hoobkas. Nws yog hais txog cov kev cai tshuaj xyuas daim ntawv pov thawj: thaum cov saw hlau traceability sib xyaw, daim ntawv pov thawj tsis tuav.
Yog vim li ntawd ZIYANG thiaj xaiv tsis muab kev ruaj khov rau txhua theem tsim khoom, tab sis los tsim ib kab tshwj xeeb rau nws:
| Thaj Chaw | Cov Lus Qhia Txog Kab Uas Zoo Rau Ib Puag Ncig |
|---|---|
| Cov Ntaub Ntawv Pov Thawj | Cov polyester rov ua dua tshiab uas tau ntawv pov thawj los ntawm GRS, nylon rov ua dua tshiab (ECONYL), paj rwb organic uas tau ntawv pov thawj los ntawm GOTS, fiber xyoob |
| Kev Nyab Xeeb Txog Tshuaj | Kev kuaj OEKO-TEX Standard 100, xa mus rau chav kuaj mob ywj pheej hauv qib ntau lawm |
| Cov Khoom Siv Thiab Cov Khoom Siv Ntxiv | Cov nyees khawm plhaub txiv maj phaub, cov zippers PET rov ua dua tshiab, cov ntawv dai uas tau ntawv pov thawj los ntawm FSC (xim kua taum pauv) |
| Ntim Khoom | Cov hnab yas uas lwj tau los ntawm hmoov pob kws (PLA+PBAT), cov thawv sab nraud uas siv tau dua tshiab |
| Kev Ua Raws Cai ntawm Lub Hoobkas | BSCI kev tshuaj xyuas kev sib raug zoo, SA8000 kev lav ris rau zej zog, ISO9001-F kev tswj hwm zoo |
| Lub zog | Siv lub zog hnub ci hauv tsev, siv dej tsawg los zas xim |
Cov ntawv pov thawj rau daim ntawv no (GRS, GOTS, OEKO-TEX, BSCI, SA8000, ISO 9001-F) npog ntau yam kev tshuaj xyuas - xws li kev taug qab fiber mus rau kev nyab xeeb tshuaj, thiab los ntawm cov cai ua haujlwm mus rau kev tswj hwm zoo. Txhua pawg ntaub, txhua pawg ntawm cov khoom tiav, thiab txhua pawg ntawm cov khoom tiav yuav tsum dhau los ntawm kev sim sib cais thiab cov txheej txheem sau ntawv. Qhov tsawg kawg nkaus xaj ntau dua li ntawm cov kab ntau lawm ib txwm muaj vim tias cov nqi ruaj khov no tau kis thoob plaws cov chav tsev; nrog cov ntim qis dua, cov kab ntau lawm dhau los ua tsis muaj txiaj ntsig.Cov kab ntau lawm tshwj xeeb muab cov hom lag luam txoj hauv kev pheej hmoo qis los nkag mus rau hauv kev lag luam khoom lag luam ruaj khov: cov xaj ib txwm tseem ua tiav los ntawm cov kab ntau lawm uas twb muaj lawm, thaum GRS cov khoom siv rov ua dua tshiab SKUs tau teem sijhawm sib cais ntawm cov kab ntau lawm tswj hwm, zoo rau ib puag ncig, pab txhawb kev sib cais cov khoom siv, kev taug qab cov ntaub ntawv, thiab kev tswj hwm daim ntawv pov thawj. D2C startups tsis tas yuav hloov lawv cov khoom sau tag nrho mus rau cov khoom lag luam ruaj khov ib zaug; lawv tuaj yeem pib nrog kev sim txiav txim rau ib qho GRS-certified recycled polyester leggings SKU. Cov hom lag luam tsim tau kuj tuaj yeem maj mam hloov lawv cov khoom muag zoo tshaj plaws ntawm ib-SKU. Qhov no tso cai rau cov hom lag luam los ntsuas qhov kev teb ntawm kev ua lag luam ua ntej nthuav dav qhov sib piv ntawm cov khoom lag luam ruaj khov.
4. Ib nrab ntawm kev ruaj khov uas koj cov neeg siv khoom tuaj yeem kov tau
Cov ntawv pov thawj ntaub tau txais kev saib xyuas. Cov ntim khoom, cov ntawv cim dai, cov nyees khawm, thiab cov zippers yog ib nrab ntawm kev tsim khoom ruaj khov, thiab lawv yog qhov uas tus neeg siv khoom tau ntsib thaum lawv qhib lub pob khoom. Ib daim khaub ncaws uas tuaj txog hauv lub hnab pob kws lwj uas muaj cov nyees khawm plhaub txiv maj phaub thiab daim ntawv cim dai rov ua dua tshiab tsis tas yuav kom tus neeg siv khoom txhais lub logo ntawv pov thawj. Lawv tuaj yeem pom qhov sib txawv. Lawv tuaj yeem hnov nws. Qhov kev paub qhib lub thawv hloov qhov kev thov kom ruaj khov mus rau hauv ib yam dab tsi uas kov tau.
Cov kev xaiv khoom siv no kuj muaj lawv tus kheej lub tswv yim kev ruaj khov. Cov ntim khoom uas lwj tau tshem tawm qhov teeb meem feem ntau ntawm cov neeg siv khoom hauv kev yuav khoom hauv online: lub hnab yas uas mus ncaj qha rau hauv lub thoob khib nyiab. Cov nyees khawm plhaub txiv maj phaub hloov cov yas roj av nrog cov khoom ua liaj ua teb. Cov ntawv dai rov ua dua tshiab kaw lub voj voog ntawm cov ntawv ntawm cov khoom. Tsis muaj ib qho ntawm cov kev hloov pauv no xav tau kev lees paub dua lossis kev kho dua tshiab. Lawv muaj tam sim no, ntawm cov ntim khoom txheem.
Rau cov hom lag luam uas tsim lawv zaj dab neeg txog kev ruaj khov, cov khoom siv ntxiv muaj qhov zoo ntawm kev piav dab neeg uas cov ntaub tsis tuaj yeem sib piv tau. Tus neeg siv khoom qhib lub thawv. Lub hnab sab hauv yog cov khoom siv tau ua lwj. Daim ntawv dai hais tias "ua los ntawm GRS-certified recycled polyester, ntim rau hauv cov hmoov pob kws lwj." Cov kab lus ntawd qhia zaj dab neeg zoo dua li cov kab lus ntawm nplooj ntawv khoom.
5. Qhov no txhais li cas rau koj lub npe lag luam
Cov kev sib tham txog kev ruaj khov ntawm cov khaub ncaws ua si tau raug tswj hwm los ntawm cov tuam txhab fiber uas qhia cov npe khoom siv cov ntaub ntawv twg. Lub tswv yim ntawd teb cov lus nug "muaj dab tsi." Nws tsis teb cov lus nug nyuaj dua: yuav ua li cas qhia zaj dab neeg txog kev ruaj khov uas cov neeg siv khoom ntseeg tiag tiag.
Cov ntaub ntawv los ntawm kev tshawb fawb txog cov neeg siv khoom xyoo 2025 taw qhia rau peb txoj cai uas txiav cov suab nrov. Ua ntej, daim ntawv pov thawj tseem ceeb dua li cov lus piav qhia, vim tias daim ntawv pov thawj tuaj yeem txheeb xyuas tau. Qhov thib ob, kev ua tau zoo thiab kev ruaj khov ua raws li, vim tias cov neeg siv khoom txhais "ruaj khov" los ntawm lub sijhawm ntev npaum li cas cov khoom siv tau, tsis yog los ntawm qhov dai daim ntawv hais. Qhov thib peb, qhov tshwj xeeb tshaj qhov ntau thiab tsawg, vim tias ib yam khoom uas muaj kev thov meej thiab txheeb xyuas tau ua rau muaj kev ntseeg siab ntau dua li tag nrho cov khoom uas piav qhia tias "phooj ywg rau ib puag ncig."
Ntawm ZIYANG, peb tsim cov khaub ncaws ua si uas muaj ntawv pov thawj ruaj khov los ntawm cov kab tsim khoom uas zoo rau ib puag ncig, pabcuam rau cov hom lag luam thoob plaws 70 lub tebchaws. Peb lub tsev qiv ntawv ntaub ruaj khov suav nrog GRS-certified recycled polyester, regenerated nylon, GOTS-certified organic paj rwb, thiab xyoob fiber, txhawb nqa los ntawm cov ntawv pov thawj suav nrog GRS, GOTS, OEKO-TEX Standard 100, BSCI, SA8000, thiab ISO9001-F.
SET ACTIVE cov khoom Eco-Luxe, uas tsim los ntawm peb cov kab khoom uas tsis ua rau ib puag ncig puas tsuaj, tau muag tag hauv peb hnub. Qhov tshwm sim ntawd tau los ntawm kev sib txuas cov ntaub ntawv pov thawj nrog zaj dab neeg hom uas cov neeg siv khoom tuaj yeem txheeb xyuas tau, tsis yog los ntawm kev thov kom cov neeg siv khoom siv kev ruaj khov rau kev ntseeg.
Lub sijhawm tshaj tawm: Lub Xya Hli-04-2026
