I ngā tau tata nei, kua whanake haere ngā kaupapa whakapakari tinana ki tua atu i te ao o te "yoga," nā ōna painga hauora me te ataahua o te ahua, i tere te arohia e te marea engari kua kore e tino rongonui i te ao o te whakatairanga whakapakari tinana ā-motu. Nā tēnei panonitanga kua whakarārangihia te ara mō ngā waitohu kākahu yoga rongonui pērā i a Lululemon me Alo Yoga.
E ai ki a Statista, e matapaetia ana ka puta he $37 piriona moni whiwhi mai i te mākete kākahu yoga o te ao, ā, e matapaetia ana ka eke ki te $42 piriona i te tau 2025. Ahakoa tēnei mākete e puāwai ana, he āputa nui kei roto i ngā tuku mō ngā kākahu yoga tāne. Kei te piki haere tonu te ōwehenga o ngā tāne e whai wāhi ana ki te yoga, ā, kua kite ngā waitohu pēnei i a Lululemon i te pikinga o te ōrau o ngā kaihoko tāne mai i te 14.8% i te marama o Hānuere 2021 ki te 19.7% i te marama o Noema o taua tau anō. Hei tāpiri, e whakaatu ana ngā raraunga a Google Trends ko ngā rapunga mō te "yoga tāne" he tata ki te haurua o ērā mō te yoga wāhine, e tohu ana i te tono nui.
Ko Vuori, he waitohu i tīmata mā te arotahi ki tēnei mākete kāore i te tino whai ratonga me ngā kākahu yoga tāne, kua whai hua i tēnei ia. Mai i tōna tīmatanga i te tau 2015, kua tere te pikinga o Vuori ki te $4 piriona te uara, ā, kua tino whakatū pakari i a ia anō i roto i ngā kaiwhakataetae matua. Kua kitea he taurite te haere o te hunga ki tana paetukutuku, me te neke atu i te 2 miriona ngā toro atu i roto i ngā marama e toru kua pahure ake nei. Kei te tipu haere hoki ngā mahi pānuitanga a Vuori, me te pikinga 118.5% o ngā pānuitanga pāpāho pāpori i te marama kua hipa, e ai ki ngā raraunga a GoodSpy.
Te Rautaki Waitohu me te Hua a Vuori
I whakatūria a Vuori i te tau 2015, he waitohu hou e aro nui ana ki te taha "mahi" o ōna kākahu. He mea hanga ngā hua o te waitohu me ngā āhuatanga pēnei i te tango makuku, te maroke tere, me te ātete ki te haunga. Hei tāpiri, he wāhanga nui o ngā kākahu o Vuori he mea hanga mai i te miro waro me ngā papanga hangarua. Mā te whakatairanga i ngā tukanga hanga "tikanga" me ngā rauemi pumau, ka whakarei ake a Vuori i te uara o āna hua, ā, ka whakatū i a ia anō hei waitohu kawenga.
Ahakoa i te tīmatanga ko ngā kākahu yoga tāne te kaupapa matua o te waitohu, he whānuitanga o ngā hua kei Vuori ināianei, puta noa i ngā kāwai 14 mō ngā tāne me ngā wāhine. He rite te hunga whakarongo ki a Lululemon—he kaihoko o te akomanga waenga e whakanui ana i te wheako waitohu, ā, e hiahia ana ki te haumi ki ngā hua kounga teitei, he hua matatika. E whakaatahia ana tēnei e te rautaki utu a Vuori me te nuinga o ā rātou hua kei waenganui i te $60 me te $100 te utu, me tētahi wāhanga iti ake kei runga ake i te $100 te utu.
E mōhiotia ana hoki a Vuori mō tōna aro nui ki te ratonga kiritaki. Ka whakarōpūhia ana hua i runga i ngā wāhanga mahi matua e rima—te whakangungu, te ngaru, te oma, te yoga, me te haereere i waho—hei āwhina i ngā kiritaki ki te hoko taonga me te whai whakaaro. Hei whakatairanga i te pono ki te waitohu, kua whakarewahia e Vuori ngā kaupapa pēnei i te Kaupapa Whakaaweawe V1 me te Karapu ACTV, e tuku ana i ngā hekenga motuhake me te urunga atu ki ngā rauemi whakangungu ngaio mō ngā mema.
Te Hokohoko Paapori a Vuori
He mea nui te mahi a te pāpāho pāpori i roto i te rautaki hokohoko a Vuori. Kua kohia e te waitohu te 846,000 o ngā kaiwhaiwhai puta noa i ngā papaaho pēnei i a Instagram, Facebook, me TikTok, e whakamahi ana i ēnei hongere hei whakatairanga i ngā mahi tahi me ngā kaiwhakatairanga, te hokohoko whakairoiro, me ngā akomanga whakapakari tinana ora. Ko te angitu o ngā waitohu pēnei i a Lululemon nā tō rātou aroaro i runga i ngā pāpāho pāpori, ā, kei te whai a Vuori i te tauira me tōna ake tapuwae pāpāho pāpori e tipu haere ana.
Rautaki Pānui a Vuori
Kei te pumau tonu ngā mahi pānuitanga a Vuori, ā, ko te pana nui rawa atu i waenganui i a Hepetema me Noema i ia tau. E ai ki ngā raraunga a GoodSpy, ko te haumitanga pānuitanga teitei rawa atu i puta i te marama o Hepetema, e whakaatu ana i te tipu o ia marama, 116.1%. I whakapiki ake hoki te waitohu i tana rahinga pānuitanga i te marama o Hānuere, he pikinga 3.1% mai i te marama o mua.
Ko te nuinga o ngā pānuitanga a Vuori e tukuna ana mā Facebook, me te horapa kanorau puta noa i ngā hongere pāpāho maha. He mea nui, i kite a Messenger i te pikinga o tana hea i te marama o Hānuere, e 24.72% o te tohatoha pānuitanga katoa.
I te rohe, ko te United States, Canada, me te United Kingdom te kaupapa matua a Vuori—ko ngā rohe e ārahi ana i te mākete yoga o te ao. I te marama o Hānuere, 94.44% o te haumitanga pānuitanga a Vuori i arotahi ki te US, e hangai ana ki tōna tūranga matua i te mākete o te ao.
Hei whakarāpopototanga, ko te arotahi rautaki a Vuori ki ngā kākahu yoga a ngā tāne, te hanga tauwhiro, me te hokohoko pāpāho pāpori, me te huarahi pānuitanga kua arotahihia, kua akiaki i te waitohu ki te angitu, kua whakanoho i a ia hei kaitākaro kaha i roto i te mākete kākahu yoga e tipu haere ana.
Ko tēhea kaiwhakarato kākahu Yoga mō ngā Tāne he rite te kounga ki a Vuori?
Mēnā kei te rapu koe i tētahi kaiwhakarato kākahu whakapakari tinana he rite te kounga ki a Gymshark, he kōwhiringa pai te ZIYANG hei whakaaroaro. Kei Yiwu, te tāone matua o te ao, ko ZIYANG he wheketere kākahu yoga ngaio e arotahi ana ki te waihanga, te hanga, me te hoko rarawe i ngā kākahu yoga kounga teitei mō ngā waitohu me ngā kiritaki o te ao. Ka whakakotahi pai rātou i te mahi toi me te auahatanga hei whakaputa i ngā kākahu yoga kounga teitei, he whakamarie, he huatau, he whai hua hoki. Ko te whakapau kaha a ZIYANG ki te hiranga ka kitea i roto i ia tuitui tino tupato, me te whakarite kia eke ana hua ki runga ake i ngā paerewa ahumahi teitei.Whakapā mai tonu
Wā tuku: Hanuere-04-2025
