Imikhiqizo Evelele Esafufusa
Eminyakeni yamuva nje, ukuvela kwezindlela zokuphila ezahlukene zemidlalo kuye kwabangela ukuthandwa kwemikhiqizo eminingi yezemidlalo, njengeLululemon emkhakheni we-yoga. I-Yoga, enezidingo zayo zesikhala esincane kanye nomkhawulo wokungena ophansi, isibe yindlela yokuzivocavoca ethandwayo kwabaningi. Beqaphela amandla kule makethe, imikhiqizo egxile ku-yoga iyanda.
Ngaphandle kweLululemon edumile, enye inkanyezi ekhulayo yi-Alo Yoga. Yasungulwa e-United States ngo-2007, ngesikhathi uLululemon eqala ukusebenza ku-NASDAQ kanye ne-Toronto Stock Exchange, i-Alo Yoga isithole ukuthandwa ngokushesha.
Igama lomkhiqizo elithi "Alo" lisuselwa ku-Air, Land, and Ocean, okubonisa ukuzibophezela kwayo ekusakazeni ukucabanga, ukukhuthaza impilo enempilo, kanye nokukhuthaza umphakathi. I-Alo Yoga, njengeLululemon, ilandela indlela esezingeni eliphezulu, ivame ukubiza imikhiqizo yayo ngentengo ephezulu kuneLululemon.
Emakethe yaseNyakatho Melika, i-Alo Yoga ithole ukubonakala okukhulu ngaphandle kokusebenzisa imali eningi ekuxhasweni, njengoba izingcweti zemfashini ezifana noKendall Jenner, uBella Hadid, uHailey Bieber, noTaylor Swift bevame ukubonakala begqoke izingubo ze-Alo Yoga.
UDanny Harris, umsunguli we-Alo Yoga, ugcizelele ukukhula okusheshayo kwale nkampani, ngeminyaka emithathu ilandelana yokwanda okumangalisayo kusukela ngo-2019, okufinyelela ngaphezu kwezigidigidi zamaRandi ngo-2022. Umthombo oseduze nale nkampani uveze ukuthi ngasekupheleni konyaka odlule, i-Alo Yoga yayihlola amathuba amasha okutshala imali angabiza le nkampani ngezigidigidi zamaRandi eziyi-10. Umfutho awugcini lapho.
NgoJanuwari 2024, i-Alo Yoga yamemezela ukusebenzisana ne-Ji-soo Kim kaBlackpink, yathola u-$1.9 million ku-Fashion Media Impact Value (MIV) ezinsukwini ezinhlanu zokuqala, kanye nokwanda kokusesha ku-Google kanye nokuthengiswa okusheshayo kwezinto ezivela eqoqweni lasentwasahlobo, okwandisa kakhulu ukuqashelwa komkhiqizo e-Asia.
Isu Lokumaketha Elihle Kakhulu
Impumelelo ye-Alo Yoga emakethe ye-yoga yokuncintisana ingabangelwa amasu ayo okumaketha aphawulekayo.
Ngokungafani neLululemon, egcizelela ukugqokwa kwemikhiqizo kanye nekhwalithi, i-Alo Yoga ibeka phambili ukwakheka, ifaka ukusika okunesitayela kanye nemibala ehlukahlukene yemfashini ukudala ukubukeka kwemfashini.
Ezinkundleni zokuxhumana, imikhiqizo ehamba phambili ye-Alo Yoga akuzona ibhulukwe le-yoga lendabuko kodwa ama-tights ane-mesh kanye nama-crop tops ahlukahlukene. I-ejensi yokumaketha yedijithali, i-Stylophane, ngaphambilini ibeke i-Alo Yoga njengomkhiqizo wemfashini odumile wama-46 ku-Instagram, idlula i-Lululemon, ebekwe endaweni yama-86.
Ekukhangiseni komkhiqizo, i-Alo Yoga iqhubekisela phambili ukunyakaza kokucabanga, inikeza imikhiqizo eyahlukahlukene kusukela kweyabesifazane kuya kweyabesilisa, kanye nezingubo, futhi yandisa imizamo yokumaketha ungaxhunyiwe ku-inthanethi. Okuphawulekayo ukuthi izitolo ze-Alo Yoga zinikeza amakilasi futhi zibamba imisebenzi yabalandeli ukuze kujuliswe ubunikazi bomkhiqizo wabasebenzisi.
Izinhlelo ze-Alo Yoga ezinakekela imvelo zifaka phakathi ihhovisi elisebenzisa amandla elanga, i-yoga yesitudiyo ephindwe kabili ngosuku, isiteshi sokushaja izimoto zikagesi, uhlelo lokuvuselela imfucuza, kanye nemihlangano engadini ye-Zen yokuzindla, okuqinisa amandla kanye nokuziphatha komkhiqizo. Ukumaketha kwe-Alo Yoga ezinkundleni zokuxhumana kuhlukile kakhulu, kubonisa uhlu oluhlukahlukene lwabasebenza nge-yoga abenza izinyathelo ezahlukahlukene ezindaweni ezahlukene, bakha umphakathi oqinile wabathandi.
Uma kuqhathaniswa, yize iLululemon, enentuthuko yeminyaka engaphezu kwamashumi amabili, ifuna ukwandisa umkhiqizo wayo ukuze ugqokwe nsuku zonke, ukumaketha kwayo kusagxile ekuvunyelweni kwabadlali abangochwepheshe kanye nemicimbi yezemidlalo.
Uma kubhekwa izinhlobo zomkhiqizo, kusobala: "Enye ihlose imfashini enhle kakhulu, enye ikhono lokudlala."
Ingabe i-Alo Yoga izoba yiLululemon elandelayo?
I-Alo Yoga ihlanganyela indlela efanayo yentuthuko neLululemon, iqala ngamabhulukwe e-yoga bese yakha umphakathi. Kodwa-ke, kusenesikhathi ukumemezela i-Alo njengeLululemon elandelayo, ngokwengxenye ngoba i-Alo ayibheki iLululemon njengomncintiswano wesikhathi eside.
UDanny Harris utshele i-Wall Street Journal ukuthi i-Alo ibheke ekwenzeni izinto zibe zedijithali, okuhlanganisa nokudala izindawo zempilo enhle kule nkinga, imigomo yebhizinisi ibheke phambili emashumini amabili eminyaka ezayo. "Sizibona njengophawu lwedijithali kunokuba sibe uphawu lwezingubo noma umthengisi othengisa izinto ezibizayo," esho.
Empeleni, izifiso ze-Alo Yoga zihlukile kwezeLululemon. Kodwa-ke, lokhu akunciphisi amandla ayo okuba uphawu olunethonya elikhulu.
Yimuphi umhlinzeki wezingubo ze-Yoga onekhwalithi efanayo ne-alo？
I-ZIYANG iyindlela okufanele icatshangelwe. Itholakala e-Yiwu, inhloko-dolobha yezimpahla zomhlaba, i-ZIYANG iyifektri yobuchwepheshe bezingubo ze-yoga egxile ekudaleni, ekukhiqizeni, nasekuthengiseni izingubo ze-yoga zezinga eliphezulu zemikhiqizo namakhasimende aphesheya. Bahlanganisa ubuciko kanye nokusungula izinto ezintsha ngaphandle kokuphazamiseka ukuze bakhiqize izingubo ze-yoga zekhwalithi ephezulu ezikhululekile, ezifashini, nezisebenzayo. Ukuzibophezela kwe-ZIYANG ekwenzeni kahle kubonakala ekuthungeni ngakunye okucophelelayo, okuqinisekisa ukuthi imikhiqizo yayo idlula amazinga aphezulu embonini.Xhumana ngokushesha
Isikhathi sokuthunyelwe: Jan-07-2025
