Ngā Waitohu Hou Rongonui
I ngā tau tata nei, nā te whanaketanga o ngā momo momo noho hākinakina kua piki ake te rongonui o ngā waitohu hākinakina maha, pērā i a Lululemon i roto i te ao o te yoga. Ko te yoga, me te iti o te wāhi me te iti o te arai urunga, kua waiho hei whiringa whakakori tinana e pai ana ki te tini. I te mohio ki te pūmanawa o tēnei mākete, kua horapa haere ngā waitohu e aro ana ki te yoga.
Haunga a Lululemon rongonui, ko Alo Yoga tētahi atu whetu e ara ake ana. I whakatūria i te United States i te tau 2007, i te wā i puta tuatahi ai a Lululemon ki NASDAQ me te Toronto Stock Exchange, kua tere te rongonui o Alo Yoga.
Ko te ingoa waitohu "Alo" i ahu mai i te kupu Air, Land, and Ocean, e whakaatu ana i tōna whakapau kaha ki te hora i te aroātahi, te whakatairanga i te oranga hauora, me te poipoi i te hapori. He rite tonu ki a Lululemon, ka whai a Alo Yoga i te ara kounga teitei, he maha ngā wā ka nui ake te utu o ana hua i a Lululemon.
I te mākete o Amerika Te Raki, kua tino kitea te rongonui o Alo Yoga ahakoa te kore e nui te whakapaunga mō ngā tautoko, ā, e kitea pinepine ana ngā whetu ahua pērā i a Kendall Jenner, Bella Hadid, Hailey Bieber, me Taylor Swift i roto i ngā kākahu Alo Yoga.
I whakanui a Danny Harris, te kaiwhakaū o Alo Yoga, i te tere o te tipu o te waitohu, me ngā tau e toru karapīpiti o te whānui whakamiharo mai i te tau 2019, ā, neke atu i te $1 piriona ngā hoko i te tau 2022. I whakaatu tētahi puna tata ki te waitohu i te mutunga o te tau kua hipa, kei te tūhura a Alo Yoga i ngā whai wāhitanga haumi hou ka taea te uara o te waitohu tae atu ki te $10 piriona. Kāore te nekehanga e mutu i reira.
I te marama o Hānuere 2024, i pānuitia e Alo Yoga tētahi mahi tahi me Ji-soo Kim o Blackpink, ā, i hua mai i a rātou te $1.9 miriona i roto i te Fashion Media Impact Value (MIV) i roto i ngā rā tuatahi e rima, me te pikinga ake o ngā rapunga Google me te tere o ngā hoko o ngā taonga mai i te kohinga o te puna, i tino whakanui ake i te rongonui o te waitohu i Āhia.
Rautaki Hokohoko Tino Pai
Ko te angitu o Alo Yoga i te mākete yoga whakataetae nā āna rautaki hokohoko whakamiharo.
He rerekē ki a Lululemon, e aro nui ana ki te mau me te kounga o ngā hua, ko te Alo Yoga he mea nui ki te hoahoa, e whakauru ana i ngā tapahi huatau me ngā tae huatau hei waihanga i ngā āhua huatau.
I runga i ngā pāpāho pāpori, ehara ngā hua matua a Alo Yoga i te tarau yoga tuku iho, engari he tarau poto me ngā momo kākahu poto. I mua, i whakarārangihia a Alo Yoga e te tari hokohoko matihiko, a Stylophane, hei te waitohu ahua 46 e tino arohia ana i runga i a Instagram, he pai ake i a Lululemon, i te 86 o ngā wā.
I roto i te hokohoko waitohu, ka tautoko a Alo Yoga i te kaupapa aroātahi, e tuku ana i te whānuitanga o ngā hua mai i ngā kākahu wāhine ki ngā kākahu tāne, tae atu ki ngā kākahu, me te whakawhānui ake i ngā mahi hokohoko tuimotu. He mea nui, ka whakaratohia e ngā toa tūturu o Alo Yoga ngā akomanga me ngā mahi a ngā pā hei whakapakari i te tuakiri waitohu a ngā kaiwhakamahi.
Kei roto i ngā kaupapa ā-taiao a Alo Yoga he tari hiko-rā, he whare yoga e rua ngā wā e whakahaerehia ana i te rā, he teihana utu waka hiko, he kaupapa hangarua para, me ngā hui i roto i te māra whakaaroaro Zen, hei whakakaha i te kaha me te wairua o te waitohu. He tino ahurei te hokohoko pāpāho pāpori a Alo Yoga, e whakaatu ana i te tini o ngā kaimahi yoga e mahi ana i ngā nekehanga rerekē i roto i ngā taiao rerekē, e hanga ana i tētahi hapori kaha o ngā kaiwhaiwhai.
Ki te whakataurite, ahakoa e whai ana a Lululemon, kua neke atu i te rua tekau tau te whanaketanga, ki te whakawhānui i tana raina hua mō ngā kākahu o ia rā, kei te arotahi tonu tana hokohoko ki ngā tautoko a ngā kaitākaro ngaio me ngā huihuinga hākinakina.
Hei whakaatu i ngā waitohu, e mārama ana: "Ko tētahi e whai ana ki te ahua huatau, ko tētahi e whai ana ki te pūkenga hākinakina."
Ko Alo Yoga te Lululemon e whai ake nei?
He rite tonu te ara whanaketanga o Alo Yoga ki a Lululemon, mai i ngā tarau yoga me te hanga hapori. Heoi, he wā tōmua ki te kī ko Alo te Lululemon e whai ake nei, nā te mea kāore a Alo e kite ana i a Lululemon hei kaiwhakataetae mō te wā roa.
I kōrero a Danny Harris ki te Wall Street Journal kei te anga atu a Alo ki te ao matihiko, tae atu ki te waihanga i ngā wāhi oranga tinana i te ao whānui, me ngā whāinga pakihi e anga whakamua ana ki ngā tekau tau e rua e whai ake nei. "E kite ana mātou i a mātou anō he waitohu matihiko, ehara i te waitohu kakahu, i te kaihokohoko tūturu rānei," tana kī.
He rerekē ngā wawata o Alo Yoga i ō Lululemon. Heoi, kāore tēnei e whakaiti i tōna pūmanawa kia noho hei waitohu whai mana nui.
Ko tēhea kaiwhakarato kākahu yoga he rite te kounga ki a Alo?
He kōwhiringa tika kia whakaarohia a ZIYANG. Kei Yiwu, te tāone matua o te ao, ko ZIYANG he wheketere kākahu yoga ngaio e arotahi ana ki te waihanga, te hanga, me te hokohoko rarawe i ngā kākahu yoga kounga teitei mō ngā waitohu me ngā kiritaki o te ao. Ka whakakotahi pai rātou i te mahi toi me te auahatanga hei whakaputa i ngā kākahu yoga kounga teitei, he whakamarie, he huatau, he whai hua hoki. Ko te whakapau kaha a ZIYANG ki te hiranga e whakaatuhia ana i roto i ia tuitui tino tupato, me te whakarite kia eke ana hua ki runga ake i ngā paerewa ahumahi teitei.Whakapā mai tonu
Wā tuku: Hanuere-07-2025
