Nā Lama Kūikawā e Kū mai ana
I nā makahiki i hala iho nei, ua hoʻāla ka ulu ʻana o nā ʻano nohona haʻuki like ʻole i ke kaulana o nā lama haʻuki he nui, e like me Lululemon ma ke kahua o ka yoga. ʻO Yoga, me kona mau koi liʻiliʻi o ka wahi a me ka pale komo haʻahaʻa, ua lilo ia i koho hoʻoikaika kino punahele no nā mea he nui. Ke ʻike nei i ka hiki ke loaʻa i kēia mākeke, ua ulu nui nā lama yoga-centric.
Ma waho aʻe o Lululemon kaulana, ʻo kekahi hōkū e piʻi aʻe ana ʻo Alo Yoga. Ua hoʻokumu ʻia ma ʻAmelika Hui Pū ʻIa i ka makahiki 2007, e like me ka hoʻomaka ʻana o Lululemon ma NASDAQ a me ka Toronto Stock Exchange, ua loaʻa koke ka mana iā Alo Yoga.
Ua loaʻa ka inoa ʻo "Alo" mai ka huaʻōlelo Air, Land, a me Ocean, e hōʻike ana i kona kūpaʻa i ka hoʻolaha ʻana i ka noʻonoʻo pono, ka hoʻolaha ʻana i ke ola olakino, a me ka hānai ʻana i ke kaiāulu. ʻO Alo Yoga, e like me Lululemon, ke hahai nei i kahi ala kiʻekiʻe, e uku pinepine ana i kāna huahana ma mua o Lululemon.
Ma ka mākeke ʻAmelika ʻĀkau, ua loaʻa i ka Alo Yoga ka ʻike nui ʻia me ka ʻole o ka hoʻolilo nui ʻana i nā kākoʻo, me nā kiʻi ʻoniʻoni e like me Kendall Jenner, Bella Hadid, Hailey Bieber, a me Taylor Swift i ʻike pinepine ʻia i nā lole Alo Yoga.
Ua hōʻike ʻo Danny Harris, ka mea nāna i hoʻokumu pū iā Alo Yoga, i ka ulu wikiwiki o ka brand, me ʻekolu mau makahiki o ka hoʻonui kupaianaha mai 2019, e hōʻea ana ma mua o $1 biliona i ke kūʻai aku ma 2022. Ua hōʻike kahi kumu kokoke i ka brand i ka hopena o ka makahiki i hala, ua ʻimi ʻo Alo Yoga i nā manawa hoʻopukapuka kālā hou e hiki ai ke waiwai i ka brand a hiki i $10 biliona. ʻAʻole i pau ka ikaika ma laila.
I Ianuali 2024, ua hoʻolaha ʻo Alo Yoga i kahi hui pū ʻana me Ji-soo Kim o Blackpink, e loaʻa ana he $1.9 miliona ma Fashion Media Impact Value (MIV) i loko o nā lā ʻelima mua, me ka piʻi ʻana o nā hulina Google a me ke kūʻai wikiwiki ʻana aku o nā mea mai ka hōʻiliʻili puna, e hoʻoikaika nui ana i ka ʻike ʻia o ka brand ma Asia.
Hoʻolālā Kūʻai Kūikawā
Hiki ke hoʻopili ʻia ka holomua o Alo Yoga ma ka mākeke yoga hoʻokūkū i kāna mau hoʻolālā kūʻai aku koʻikoʻi.
ʻAʻole e like me Lululemon, ka mea e hoʻokūpaʻa ana i ke komo ʻana o ka huahana a me ka maikaʻi, hāʻawi ʻo Alo Yoga i ka hoʻolālā mua, e hoʻohui ana i nā ʻoki kaila a me nā ʻano kala like ʻole e hana i nā hiʻohiʻona hou.
Ma nā pāpili kaiapili, ʻaʻole nā lole yoga kuʻuna nā huahana kiʻekiʻe a Alo Yoga akā he mau tights mesh a me nā ʻano ʻokiʻoki like ʻole. Ua hoʻonohonoho mua kahi keʻena kūʻai aku kikohoʻe, ʻo Stylophane, iā Alo Yoga ma ke ʻano he 46th brand fashion hoihoi loa ma Instagram, e lanakila ana ma mua o Lululemon, nāna i helu 86th.
Ma ke kūʻai aku ʻana i nā hōʻailona, ke kākoʻo hou nei ʻo Alo Yoga i ka neʻe ʻana o ka noʻonoʻo, e hāʻawi ana i nā ʻano huahana like ʻole mai nā lole wahine a i nā lole kāne, a me nā lole komo, a me ka hoʻonui ʻana i nā hana kūʻai aku ma waho o ka pūnaewele. ʻO ka mea nui, hāʻawi nā hale kūʻai kino o Alo Yoga i nā papa a mālama i nā hana pā e hoʻoikaika i ka ʻike o ka mea hoʻohana.
ʻO nā hana a Alo Yoga e pili ana i ke kaiapuni e komo pū ana me kahi keʻena mana o ka lā, kahi studio yoga ʻelua manawa i ka lā, kahi kahua hoʻouka kaʻa uila, kahi papahana hana hou ʻōpala, a me nā hālāwai ma kahi māla Zen noʻonoʻo, e hoʻoikaika ana i ka ikehu a me ke ʻano o ka brand. He mea kū hoʻokahi ka hoʻolaha pāpili kaiapili a Alo Yoga, e hōʻike ana i nā ʻano hana yoga like ʻole e hana ana i nā neʻe like ʻole ma nā wahi like ʻole, e kūkulu ana i kahi kaiāulu ikaika o nā mea hoihoi.
I ka hoʻohālikelike ʻana, ʻoiai ʻo Lululemon, me ka ʻoi aku o iwakālua mau makahiki o ka hoʻomohala ʻana, e ʻimi nei e hoʻonui i kāna laina huahana no nā lole o kēlā me kēia lā, ke kau nei kāna kūʻai aku ʻana ma luna o nā ʻae ʻana o nā mea haʻuki ʻoihana a me nā hanana haʻuki.
I ka hoʻohālikelike ʻana i nā lama, ua maopopo: "Manaʻo kekahi no ke ʻano nani, ʻo kekahi no ka mākaukau haʻuki."
ʻO Alo Yoga anei ka Lululemon e hiki mai ana?
Ua like ke ala hoʻomohala o Alo Yoga me Lululemon, e hoʻomaka ana me nā lole yoga a me ke kūkulu ʻana i kahi kaiāulu. Eia nō naʻe, he mea hikiwawe ke hoʻolaha iā Alo ʻo ia ka Lululemon e hiki mai ana, ma muli o ka manaʻo ʻole o Alo iā Lululemon he mea hoʻokūkū lōʻihi.
Ua ʻōlelo ʻo Danny Harris i ka Wall Street Journal e hele ana ʻo Alo i ka digitalization, me ka hoʻokumu ʻana i nā wahi olakino ma ka metaverse, me nā pahuhopu ʻoihana e nānā ana i mua i nā makahiki he iwakālua e hiki mai ana. "ʻIke mākou iā mākou iho he brand digital ma mua o kahi brand lole a i ʻole kahi mea kūʻai aku brick-and-mortar," wahi āna.
ʻO ke kumu, ʻokoʻa nā makemake o Alo Yoga mai ko Lululemon. Eia naʻe, ʻaʻole kēia e hōʻemi i kona hiki ke lilo i brand koʻikoʻi.
ʻO wai ka mea hoʻolako lole Yoga i like ke ʻano me ke alo?
He koho kūpono ʻo ZIYANG noʻonoʻo. Aia ma Yiwu, ke kapikala waiwai o ka honua, ʻo ZIYANG kahi hale hana lole yoga ʻoihana e kālele ana i ka hana ʻana, ka hana ʻana, a me ke kūʻai aku ʻana i nā lole yoga papa mua no nā lama honua a me nā mea kūʻai aku. Hoʻohui maikaʻi lākou i ka hana lima a me ka hana hou e hana i nā lole yoga kiʻekiʻe e ʻoluʻolu, ʻano, a pono. Hōʻike ʻia ke kūpaʻa o ZIYANG i ka maikaʻi loa i kēlā me kēia humuhumu akahele, e hōʻoiaʻiʻo ana e ʻoi aku kāna huahana ma mua o nā kūlana ʻoihana kiʻekiʻe loa.E hoʻokaʻaʻike koke aku
Ka manawa hoʻouna: Ian-07-2025
