Ụdị Ndị A Ma Ama Na-apụta
N'afọ ndị na-adịbeghị anya, mgbanwe nke ụdị ndụ egwuregwu dị iche iche emeela ka ọtụtụ ụdị egwuregwu na-ewu ewu, dịka Lululemon n'ihe gbasara yoga. Yoga, nke nwere obere ihe achọrọ maka oghere na obere ihe mgbochi ịbanye, aghọọla nhọrọ mmega ahụ a na-ahọrọ nke ọma maka ọtụtụ mmadụ. N'ịghọta ike dị na ahịa a, ụdị yoga na-elekwasị anya na ya amụbaala.
E wezụga Lululemon a ma ama, kpakpando ọzọ na-ebili elu bụ Alo Yoga. E guzobere ya na United States na 2007, nke dabara na mmalite mbụ Lululemon na NASDAQ na Toronto Stock Exchange, Alo Yoga enwetawo mmasị ngwa ngwa.
Aha a bụ "Alo" sitere na Ikuku, Ala, na Oké Osimiri, nke na-egosipụta nkwa ya n'ịgbasa uche, ịkwalite ndụ dị mma, na ịkwalite obodo. Alo Yoga, dịka Lululemon, na-agbaso ụzọ dị elu, na-erekarị ngwaahịa ya karịa Lululemon.
N'ahịa North America, Alo Yoga enwetawo ìhè dị ukwuu n'enweghị nnukwu mmefu na nkwado, ebe a na-ahụkarị ndị ama ama ejiji dịka Kendall Jenner, Bella Hadid, Hailey Bieber, na Taylor Swift n'uwe Alo Yoga.
Danny Harris, onye hiwere Alo Yoga, kwuru maka uto ngwa ngwa nke ika ahụ, na afọ atọ nke mmụba dị egwu site na 2019, ruo ihe karịrị $1 ijeri na ahịa ka ọ na-erule 2022. Otu onye dị nso na ika ahụ kpughere na ngwụcha afọ gara aga, Alo Yoga na-enyocha ohere itinye ego ọhụrụ nke nwere ike ịba uru na ika ahụ ruo ijeri $10. Ike a anaghị akwụsị ebe ahụ.
Na Jenụwarị 2024, Alo Yoga kwupụtara mmekorita ya na Ji-soo Kim nke Blackpink, na-enweta $1.9 nde na Fashion Media Impact Value (MIV) n'ime ụbọchị ise mbụ, yana mmụba na ọchụchọ Google na ire ngwa ngwa nke ihe sitere na nchịkọta oge opupu ihe ubi, nke mere ka amata akara ahụ nke ọma na Eshia.
Atụmatụ Ahịa Pụrụ Iche
A pụrụ ikwu na ihe ịga nke ọma Alo Yoga nwere n'ahịa yoga asọmpi bụ n'ihi atụmatụ ahịa ya dị ịrịba ama.
N'adịghị ka Lululemon, nke na-emesi ike iyi na ịdị mma nke ngwaahịa, Alo Yoga na-ebute ụzọ n'ihe gbasara imewe, na-etinye ụdị mma dị iche iche na ọtụtụ agba ejiji iji mepụta ọdịdị mara mma.
N'elu mgbasa ozi ọha, ngwaahịa kachasị elu nke Alo Yoga abụghị uwe ogologo ọkpa yoga ọdịnala kama ọ bụ uwe ogologo ọkpa na uwe elu dị iche iche. Ụlọ ọrụ mgbasa ozi dijitalụ, Stylophane, ahọpụtaburu Alo Yoga dị ka ụdị ejiji nke 46 kachasị nwee mmasị na Instagram, na-aka Lululemon, nke nọ n'ọkwa nke 86.
N'ahịa ngwaahịa, Alo Yoga na-akwado mmegharị uche, na-enye ọtụtụ ngwaahịa site na nke ụmụ nwanyị ruo na nke ụmụ nwoke, yana uwe, ma na-agbatị mbọ ahịa n'ịntanetị. Ihe pụrụ iche bụ na ụlọ ahịa anụ ahụ nke Alo Yoga na-enye klaasị na ihe omume ndị na-akwado ndị na-akwado ya iji mee ka njirimara akara onye ọrụ dịkwuo mma.
Atụmatụ Alo Yoga maka gburugburu ebe obibi gụnyere ụlọ ọrụ ike anyanwụ, yoga studio ugboro abụọ kwa ụbọchị, ebe a na-eji chaja ụgbọala eletrik, mmemme imegharị ihe mkpofu, na nzukọ n'ogige ntụgharị uche Zen, na-eme ka ike na ụkpụrụ nke ika ahụ sikwuo ike. Ahịa mgbasa ozi mmekọrịta Alo Yoga pụrụ iche karịsịa, na-egosi ọtụtụ ndị na-eme yoga dị iche iche na-eme ihe dị iche iche n'ebe dị iche iche, na-ewulite obodo siri ike nke ndị na-anụ ọkụ n'obi.
Ma e jiri ya tụnyere ya, ebe Lululemon, nke nwere ihe karịrị afọ iri abụọ nke mmepe, na-achọ ịgbasa ngwaahịa ya maka iyi kwa ụbọchị, ahịa ya ka lekwasịrị anya na nkwado ndị egwuregwu ọkachamara na mmemme egwuregwu.
N'ịkọwa ụdị ejiji ndị a, o doro anya: "Otu na-achọ ejiji mara mma, nke ọzọ na-achọ nkà egwuregwu."
Alo Yoga ọ ga-abụ Lululemon ọzọ?
Alo Yoga na Lululemon nwere otu ụzọ mmepe yiri nke ahụ, malite na uwe ogologo ọkpa yoga ma wulite obodo. Agbanyeghị, ọ bụ oge erughi eru ịkpọ Alo dị ka Lululemon na-esote, n'ihi na Alo anaghị ele Lululemon anya dị ka onye asọmpi ogologo oge.
Danny Harris gwara Wall Street Journal na Alo na-aga n'ihu na imepụta dijitalụ, gụnyere ịmepụta ebe ahụike na metaverse, na ebumnuche azụmaahịa na-atụ anya afọ iri abụọ na-abịa. "Anyị na-ahụ onwe anyị dị ka akara dijitalụ karịa akara uwe ma ọ bụ ụlọ ahịa brik na ngwa agha," ka o kwuru.
N'ikwu ya n'ụzọ dị mfe, ọchịchọ Alo Yoga dị iche na nke Lululemon. Agbanyeghị, nke a anaghị ebelata ikike ya ịghọ akara nwere mmetụta dị ukwuu.
Kedu onye na-enye uwe yoga nwere àgwà yiri nke alo?
ZIYANG bụ nhọrọ kwesịrị ịtụle. N'ime ụlọ ọrụ a, ZIYANG, nke dị na Yiwu, isi obodo ngwaahịa ụwa, bụ ụlọ ọrụ mmepụta yoga ọkachamara nke lekwasịrị anya n'ịmepụta, imepụta, na ire ere yoga nke klas mbụ maka ụdị na ndị ahịa mba ụwa. Ha na-ejikọta ọrụ aka na ihe ọhụrụ n'enweghị nsogbu iji mepụta uwe yoga dị elu nke dị mma, nke ejiji, na nke bara uru. Nkwa ZIYANG maka ịdị mma na-apụta ìhè n'ịkwa akwa ọ bụla nke ọma, na-ahụ na ngwaahịa ya gafere ụkpụrụ ụlọ ọrụ kachasị elu.Kpọtụrụ ozugbo
Oge ozi: Jenụwarị-07-2025
