Makambani Akakurumbira Ari Kubudirira
Mumakore achangopfuura, kushanduka kwemararamiro akasiyana-siyana emitambo kwakakonzera kufarirwa kwemhando zhinji dzemitambo, sezvakaita Lululemon munyaya yeyoga. Yoga, ine nzvimbo shoma uye muganho mudiki wekupinda, yave sarudzo yekurovedza muviri inofarirwa nevakawanda. Vachiziva mukana uripo mumusika uyu, mhando dzinotarisa yoga dzakawedzera.
Kupfuura Lululemon ine mukurumbira, imwe nyeredzi iri kusimuka iAlo Yoga. Yakavambwa muUnited States muna 2007, pamwe chete nekutanga kwaLululemon paNASDAQ neToronto Stock Exchange, Alo Yoga yakakurumidza kuwana mukurumbira.
Zita rekuti "Alo" rinobva pashoko rekuti Air, Land, and Ocean, richiratidza kuzvipira kwayo mukuparadzira pfungwa dzakanaka, kukurudzira kurarama hupenyu hwakanaka, uye kukurudzira nharaunda. Alo Yoga, kufanana neLululemon, inotevera nzira yepamusoro, ichiwanzoisa mitengo yepamusoro yezvigadzirwa zvayo kupfuura Lululemon.
Mumusika wekuNorth America, Alo Yoga yave kuonekwa zvakanyanya pasina kushandisa mari yakawanda pakutsigira, nevanhu vane mukurumbira mumafashoni vakaita saKendall Jenner, Bella Hadid, Hailey Bieber, naTaylor Swift vanowanzoonekwa vakapfeka zvipfeko zveAlo Yoga.
Danny Harris, mumwe wevakatanga Alo Yoga, akataura nezvekukura nekukurumidza kwekambani iyi, nemakore matatu akatevedzana ekuwedzera kunoshamisa kubva muna 2019, zvichisvika pakutengeswa kwemari inodarika bhiriyoni imwe chete yemadhora panosvika gore ra2022. Mumwe munhu ari pedyo nekambani iyi akataura kuti pakupera kwegore rapfuura, Alo Yoga yaitsvaga mikana mitsva yekudyara mari inogona kukoshesa kambani iyi kusvika kumabhiriyoni gumi emadhora. Kufambira mberi uku hakugumiri ipapo.
Muna Ndira 2024, Alo Yoga yakazivisa kushanda pamwe chete nekambani yeBlackpink inonzi Ji-soo Kim, zvichiwana mari inosvika $1.9 miriyoni muFashion Media Impact Value (MIV) mukati memazuva mashanu ekutanga, pamwe nekuwedzera kwekutsvaga paGoogle uye kutengesa zvinhu nekukurumidza kubva muunganidzwa wechirimo, zvichiwedzera kuzivikanwa kwekambani iyi muAsia.
Nzira Yekushambadzira Inoshamisa
Kubudirira kweAlo Yoga mumusika wemakwikwi eyoga kunogona kukonzerwa nemazano ayo ekushambadzira akakosha.
Kusiyana neLululemon, iyo inosimbisa kupfeka uye mhando yezvigadzirwa, Alo Yoga inonyanya kukoshesa dhizaini, kusanganisira magadzirirwo ane magadzirirwo akanaka uye akasiyana-siyana emavara efashoni kuti igadzire chitarisiko chine mafashoni.
Pasocial media, zvigadzirwa zvepamusoro zveAlo Yoga hazvisi zvemabhurugwa eyoga echinyakare asi matights ane mesh uye ma crop tops akasiyana-siyana. Kambani yekushambadzira yedhijitari, Stylophane, yakamboisa Alo Yoga panhamba yechi46 inonyanya kufarira mafashoni pa Instagram, ichipfuura Lululemon, iyo iri panhamba yechi86.
Mukushambadzira kwemhando yezvigadzirwa, Alo Yoga inotsigirawo kufamba kwekungwarira, ichipa zvigadzirwa zvakasiyana-siyana kubva kuvakadzi kusvika kuhembe dzevarume, pamwe nemadhirezi, uye inowedzera kuedza kwekushambadzira kunze kwewebhu. Zvinoshamisa kuti, zvitoro zveAlo Yoga zvinopa makirasi uye zvinoitisa zviitiko zvevateveri kuti vawedzere kuzivikanwa kwemhando yezvigadzirwa.
Zvirongwa zveAlo Yoga zvine chekuita nekuchengetedzwa kwezvakatipoteredza zvinosanganisira hofisi inoshandisa simba rezuva, yoga inoitirwa studio kaviri pazuva, nzvimbo yekuchaja mota dzemagetsi, chirongwa chekudzokorodza marara, uye misangano mubindu reZen rekufungisisa, zvichisimbisa simba rekambani iyi. Kushambadzira pasocial media kweAlo Yoga kwakasiyana zvikuru, kunoratidza vanhu vakasiyana-siyana vanoita yoga vachiita mafambiro akasiyana munzvimbo dzakasiyana, vachivaka nharaunda yakasimba yevanhu vanofarira.
Kana tichienzanisa, nepo Lululemon, ine makore anopfuura makumi maviri ekugadzira, ichitsvaga kuwedzera mhando yezvigadzirwa zvayo kuti zvishandiswe zuva nezuva, kushambadzira kwayo kuchiri kutarisana nekutsigira vatambi vehunyanzvi uye zviitiko zvemitambo.
Zvichireva mabrandi aya, zviri pachena kuti: "Chimwe chinangwa ndechekuva nefashoni yakanaka, chimwe chinangwa chekuva neunyanzvi mumitambo."
Ko Alo Yoga ndiyo ichava Lululemon inotevera here?
Alo Yoga ine nzira yakafanana neLululemon, kutanga nemabhurugwa eyoga uye kuvaka nharaunda. Zvisinei, hazvina kunonoka kuzivisa Alo seLululemon inotevera, chimwe chikonzero ndechekuti Alo haaoni Lululemon semukwikwidzi wenguva refu.
Danny Harris akaudza Wall Street Journal kuti Alo ari kuenda ku digitalization, kusanganisira kugadzira nzvimbo dzehutano mu metaverse, nezvinangwa zvebhizinesi zvichitarisa mberi kumakore makumi maviri anotevera. "Tinozviona semhando yedhijitari kupfuura mhando yezvipfeko kana mutengesi anotengesa zvinhu zvisina basa," akadaro.
Muchidimbu, zvinangwa zveAlo Yoga zvakasiyana nezvaLululemon. Zvisinei, izvi hazvideredzi mukana wayo wekuva kambani ine simba guru.
Ndeupi mutengesi wezvipfeko zveYoga ane mhando yakafanana neye alo？
ZIYANG isarudzo yakakodzera kufungwa nezvayo. Iri muYiwu, guta guru rezvigadzirwa zvepasi rose, ZIYANG ifekitori yehunyanzvi hwekugadzira, kugadzira, uye kutengesa zvipfeko zveyoga zvemhando yepamusoro zvemabhizinesi nevatengi vepasi rose. Vanobatanidza hunyanzvi nehunyanzvi kuti vagadzire zvipfeko zveyoga zvemhando yepamusoro zvinonyaradza, zvine mafashoni, uye zvinoshanda. Kuzvipira kweZIYANG kune kugona kunoratidzwa mukusona kwega kwega kwakanyatsonaka, kuve nechokwadi chekuti zvigadzirwa zvayo zvinopfuura mwero wepamusoro weindasitiri.Bata nekukasika
Nguva yekutumira: Ndira-07-2025
