Lihlahisoa tse hlahelletseng tse hlahelletseng
Lilemong tsa morao tjena, phetoho ea mekhoa e fapaneng ea bophelo ea lipapali e hotelitse botumo ba lihlahisoa tse ngata tsa lipapali, joalo ka Lululemon lefapheng la yoga. Yoga, ka litlhoko tsa eona tse fokolang tsa sebaka le mokoallo o tlase oa ho kena, e se e le khetho e ratoang ea boikoetliso ho ba bangata. Ka ho hlokomela bokhoni 'marakeng ona, lihlahisoa tse shebaneng le yoga li atile haholo.
Kantle ho Lululemon e tummeng, naleli e 'ngoe e hlahellang ke Alo Yoga. E thehiloe United States ka 2007, e tsamaellanang le qalo ea Lululemon ho NASDAQ le Toronto Stock Exchange, Alo Yoga e se e hohetse ka potlako.
Lebitso la mofuta wa "Alo" le tswa ho Air, Land, le Ocean, le bontshang boitlamo ba lona ba ho jala tlhokomelo, ho kgothaletsa bophelo bo botle, le ho hodisa setjhaba. Alo Yoga, jwalo ka Lululemon, e latela tsela ya maemo a hodimo, hangata e beha dihlahiswa tsa yona theko e hodimo ho feta Lululemon.
'Marakeng oa Amerika Leboea, Alo Yoga e se e bonahala haholo ntle le ho sebelisa chelete e ngata ho tšehetsa, ka batho ba tummeng ba feshene ba kang Kendall Jenner, Bella Hadid, Hailey Bieber le Taylor Swift ba bonoa khafetsa ba apere liaparo tsa Alo Yoga.
Danny Harris, mothehi-'moho oa Alo Yoga, o totobalitse kholo e potlakileng ea lets'oao lena, ka lilemo tse tharo tse latellanang tsa katoloso e tsotehang ho tloha ka 2019, e fihletseng thekiso e fetang $1 bilione ka 2022. Mohloli o haufi le lets'oao lena o senotse hore qetellong ea selemo se fetileng, Alo Yoga e ne e ntse e hlahloba menyetla e mecha ea matsete e ka etsang hore lets'oao lena le be le boleng ba $10 bilione. Matla ha a felle moo.
Ka Pherekhong 2024, Alo Yoga e phatlalalitse tšebelisano-'moho le Ji-soo Kim oa Blackpink, e hlahisitseng boleng ba Fashion Media Impact Value (MIV) ba $1.9 milione matsatsing a mahlano a pele, hammoho le keketseho ea lipatlisiso tsa Google le thekiso e potlakileng ea lintho tse tsoang pokellong ea selemo, e leng se ileng sa eketsa kananelo ea lets'oao lena Asia haholo.
Leano le Ikhethang la Papatso
Katleho ea Alo Yoga 'marakeng oa yoga o hlōlisanang e ka bakoa ke maano a eona a bohlokoa a ho bapatsa.
Ho fapana le Lululemon, e totobatsang ho aparwa le boleng ba dihlahiswa, Alo Yoga e etelletsa pele moralo, e kenyeletsa mekhabiso e metle le mebala e fapaneng ya feshene ho etsa ponahalo e fesheneng.
Mecheng ea litaba tsa sechaba, lihlahisoa tse holimo tsa Alo Yoga ha se borikhoe ba yoga ba setso empa ke li-tight tse nang le mesh le li-crop top tse fapaneng. Setsi sa papatso sa dijithale, Stylophane, se kile sa beha Alo Yoga boemong ba bo-46 ba lets'oao la feshene le inehetseng ka ho fetisisa ho Instagram, se feta Lululemon, e leng boemong ba bo-86.
Papatsong ea lihlahisoa, Alo Yoga e tsoela pele ho tšehetsa mokhatlo oa ho ela hloko, e fana ka mefuta e mengata ea lihlahisoa ho tloha liaparong tsa basali ho isa ho tsa banna, hammoho le liaparo, le ho atolosa boiteko ba ho bapatsa kantle ho marang-rang. Haholo-holo, mabenkele a 'mele a Alo Yoga a fana ka lithuto le mesebetsi ea balateli ho tebisa boitsebahatso ba letšoao la basebelisi.
Maiteko a Alo Yoga a ho hlokomela tikoloho a kenyelletsa ofisi e sebelisang matla a letsatsi, yoga ea studio habeli ka letsatsi, seteishene sa ho tjhaja likoloi tsa motlakase, lenaneo la ho sebelisa hape matlakala, le liboka serapeng sa Zen sa ho thuisa, ho matlafatsa matla le boitšoaro ba lets'oao. Papatso ea mecha ea litaba ea sechaba ea Alo Yoga e ikhetha ka ho khetheha, e bonts'a mefuta e fapaneng ea litsebi tsa yoga tse etsang metsamao e fapaneng libakeng tse fapaneng, li haha sechaba se matla sa batho ba chesehelang lintho.
Ha ho bapisoa, leha Lululemon, e nang le ntshetsopele ya dilemo tse fetang mashome a mabedi, e batla ho hodisa letoto la dihlahiswa tsa yona bakeng sa diaparo tsa letsatsi le letsatsi, papatso ya yona e ntse e shebane le ditshwaelo tsa baatlelete ba profeshenale le diketsahalo tsa dipapadi.
Ha re hlalosa mabitso a mofuta ona, ho hlakile: "E 'ngoe e ikemiseditse ho ba le feshene e ntle, e 'ngoe e ikemiseditse ho ba le bokgoni ba lipapali."
Na Alo Yoga e tla ba Lululemon e latelang?
Alo Yoga e arolelana tsela e tšoanang ea nts'etsopele le Lululemon, ho qala ka borikhoe ba yoga le ho aha sechaba. Leha ho le joalo, ho sa le pele ho nako ho phatlalatsa Alo e le Lululemon e latelang, ka lebaka la hore Alo ha a bone Lululemon e le mohlodisani oa nako e telele.
Danny Harris o boleletse Wall Street Journal hore Alo o lebile ho fetoheng dijithale, ho kenyeletsoa le ho theha libaka tsa boiketlo maemong a fapaneng, ka lipheo tsa khoebo tse shebileng pele lilemong tse mashome a mabeli tse tlang. "Re ipona re le lets'oao la dijithale ho feta lets'oao la liaparo kapa morekisi ea rekisang thepa ka litene le seretse," o boletse joalo.
Ha e le hantle, litabatabelo tsa Alo Yoga li fapane le tsa Lululemon. Leha ho le joalo, sena ha se fokotse bokhoni ba eona ba ho ba lets'oao le nang le tšusumetso e kholo.
Ke mofani ofe oa liaparo tsa Yoga ea nang le boleng bo tšoanang le ba alo？
ZIYANG ke khetho e lokelang ho nahanoa. E fumaneha Yiwu, motse-moholo oa thepa ea lefats'e, ZIYANG ke fektheri ea liaparo tsa yoga ea profeshenale e shebaneng le ho theha, ho hlahisa le ho rekisa liaparo tsa yoga tsa maemo a holimo bakeng sa lihlahisoa tsa machaba le bareki. Li kopanya mesebetsi ea matsoho le boqapi ka mokhoa o se nang sekoli ho hlahisa liaparo tsa yoga tsa boleng bo holimo tse phutholohileng, tse fesheneng le tse sebetsang. Boitlamo ba ZIYANG ba bokhabane bo bonahala ho rokeng ho hong le ho hong ho hlokolosi, ho netefatsa hore lihlahisoa tsa eona li feta maemo a holimo a indasteri.Ikopanye hang-hang
Nako ea poso: Pherekhong-07-2025
