Fitattun Alamomin Bunƙasa
A cikin 'yan shekarun nan, juyin halittar salon wasanni daban-daban ya haifar da farin jini na yawancin wasannin motsa jiki, kamar Lululemon a fagen yoga. Yoga, tare da ƙarancin buƙatun sararin samaniya da ƙananan shingen shigarwa, ya zama zaɓin motsa jiki da aka fi so ga mutane da yawa. Gane yuwuwar a cikin wannan kasuwa, samfuran yoga-centric sun haɓaka.
Bayan sanannen Lululemon, wani tauraro mai tasowa shine Alo Yoga. An kafa shi a Amurka a cikin 2007, daidai da farkon Lululemon akan NASDAQ da Toronto Stock Exchange, Alo Yoga ya sami karbuwa cikin sauri.
Sunan tambarin "Alo" an samo shi daga iska, ƙasa, da Teku, yana nuna jajircewar sa na yada tunani, haɓaka rayuwa mai kyau, da haɓaka al'umma. Alo Yoga, kamar Lululemon, yana bin hanya mai ƙima, sau da yawa yana farashin samfuransa sama da Lululemon.
A cikin kasuwar Arewacin Amurka, Alo Yoga ya sami ganuwa mai mahimmanci ba tare da kashe kuɗi mai yawa akan abubuwan tallafi ba, tare da gumakan salo kamar Kendall Jenner, Bella Hadid, Hailey Bieber, da Taylor Swift akai-akai a cikin kayan Alo Yoga.
Danny Harris, co-kafa Alo Yoga, ya haskaka da iri ta sauri girma, tare da uku a jere shekaru na ban sha'awa fadada daga 2019, kai kan dala biliyan 1 a tallace-tallace ta 2022. Wata majiya kusa da iri bayyana cewa a karshen shekarar da ta gabata, Alo Yoga aka binciko sabon zuba jari damar da za su iya daraja alama a har zuwa $10 biliyan. Tashin hankali bai tsaya nan ba.
A cikin Janairu 2024, Alo Yoga ya ba da sanarwar haɗin gwiwa tare da Blackpink's Ji-soo Kim, yana samar da dala miliyan 1.9 a cikin ƙimar Impact Media (MIV) a cikin kwanaki biyar na farko, tare da karuwar binciken Google da saurin siyar da kayayyaki daga tarin bazara, yana haɓaka ƙimar alamar a Asiya sosai.
Dabarun Talla ta Musamman
Nasarar Alo Yoga a cikin gasa ta kasuwar yoga ana iya danganta shi da manyan dabarun tallan sa.
Ba kamar Lululemon ba, wanda ke jaddada lalacewa da ingancin samfur, Alo Yoga yana ba da fifikon ƙira, gami da yankan salo da launuka masu yawa don ƙirƙirar kyan gani.
A shafukan sada zumunta, manyan kayayyakin Alo Yoga ba wando na yoga ba ne na gargajiya amma sai dai rigunan riguna da kayan amfanin gona iri-iri. Hukumar tallata dijital, Stylophane, a baya ta sanya Alo Yoga a matsayin tambari na 46th mafi tsunduma a Instagram, wanda ya wuce Lululemon, wanda ke matsayi na 86.
A cikin tallace-tallacen alama, Alo Yoga yana ƙara haɓaka motsin hankali, yana ba da samfura da yawa daga na mata zuwa tufafin maza, da riguna, da haɓaka ƙoƙarin tallan a layi. Musamman ma, shagunan Alo Yoga na zahiri suna ba da azuzuwan da ɗaukar nauyin ayyukan fan don zurfafa ainihin alamar mai amfani.
Shirye-shiryen kula da muhalli na Alo Yoga sun haɗa da ofis mai amfani da hasken rana, yoga na studio na yau da kullun sau biyu, tashar cajin motar lantarki, shirin sake amfani da sharar gida, da tarurruka a cikin lambun Zen na tunani, yana ƙarfafa kuzarin alamar. Tallace-tallacen kafofin watsa labarun Alo Yoga na musamman ne na musamman, yana nuna nau'ikan masu aikin yoga daban-daban waɗanda ke yin motsi iri-iri a wurare daban-daban, suna gina ƙaƙƙarfan al'umma na masu sha'awa.
A kwatancen, yayin da Lululemon, tare da sama da shekaru ashirin na haɓakawa, yana neman faɗaɗa layin samfuran sa don suturar yau da kullun, tallan sa ya kasance mai mai da hankali kan ƙwararrun 'yan wasa da abubuwan wasanni.
Ƙirƙirar samfuran, a bayyane yake: "Daya yana nufin kyawawan salon salo, ɗayan don bajintar motsa jiki."
Shin Alo Yoga zai zama Lululemon na gaba?
Alo Yoga yana raba irin wannan hanyar ci gaba tare da Lululemon, farawa da wando na yoga da gina al'umma. Koyaya, bai daɗe ba a ayyana Alo a matsayin Lululemon na gaba, wani ɓangare saboda Alo baya kallon Lululemon a matsayin ɗan takara na dogon lokaci.
Danny Harris ya ambata wa Wall Street Journal cewa Alo yana kan hanyar zuwa dijital, gami da ƙirƙirar wuraren jin daɗin rayuwa a cikin tsaka-tsaki, tare da burin kasuwanci na gaba zuwa shekaru ashirin masu zuwa. "Muna ganin kanmu a matsayin alamar dijital fiye da alamar tufafi ko dillalin bulo da turmi," in ji shi.
A zahiri, burin Alo Yoga ya bambanta da na Lululemon. Koyaya, wannan baya rage yuwuwarsa ta zama alama mai tasiri sosai.
Wanne kayan sawa na Yoga yana da inganci iri ɗaya da alo?
ZIYANG wani zaɓi ne da ya kamata a yi la'akari. Ana zaune a Yiwu, babban birnin kayayyaki na duniya, ZIYANG ƙwararriyar masana'anta ce ta yoga wacce ke mai da hankali kan ƙirƙira, ƙira, da siyar da suturar yoga a matakin farko don samfuran ƙasashen duniya da abokan ciniki. Suna haɗa ƙwaƙƙwaran ƙira da ƙirƙira ba tare da ɓata lokaci ba don samar da ingantacciyar suturar yoga wacce ke da daɗi, gaye, da aiki. Yunkurin ZIYANG na yin fice yana bayyana a cikin kowane irin ɗinki mai kyau, yana tabbatar da cewa samfuransa sun zarce ma'aunin masana'antu.Tuntuɓi kai tsaye
Lokacin aikawa: Janairu-07-2025
