Ulapha ngesizathu: usukulungele ukuqala uhlobo lwakho lwezingubo. Cishe ugcwele injabulo, ugcwele imibono, futhi ulangazelela ukuba amasampula akho alungele kusasa. Kodwa thatha isinyathelo emuva... ngeke kube lula njengoba kuzwakala. Kuningi okufanele ucabange ngakho ngaphambi kokuthi ungene kule nqubo. Igama lami nginguBrittany Zhang, futhi ngichithe iminyaka eyi-10 edlule embonini yezingubo nokukhiqiza. Ngakha uhlobo lwezingubo kusukela phansi, ngalukhulisa lusuka ku-$0 lwaya ngaphezu kwezigidi eziyi-15 zamaRandi eminyakeni eyishumi nje kuphela. Ngemva kokuguqula uhlobo lwethu lube yinkampani yokukhiqiza egcwele, ngithole ithuba lokusebenza nabanikazi bemikhiqizo yezingubo abangaphezu kwe-100, kusukela kulabo abenza imali engenayo engu-$100K kuya ku-$1 million, okuhlanganisa nemikhiqizo eyaziwayo njenge-SKIMS, ALO, kanye ne-CSB. Zonke ziqala ngento efanayo... umqondo. Kulesi sihloko, ngifuna ukukunikeza umbono jikelele wenqubo futhi ngigqamise ukuthi yini okufanele uqale ukuyicabanga. Sizoba nochungechunge lwezindatshana ezilandelayo ezizongena shí engxenyeni ngayinye yohambo ngemininingwane eyengeziwe nezibonelo. Umgomo wami ukuthi ufunde okungenani into eyodwa ebalulekile ethathwe kokuthunyelwe ngakunye. Ingxenye engcono kakhulu? Zizoba MAHHALA futhi zibe yiqiniso. Ngizokwabelana ngezindaba zangempela futhi ngikunikeze iseluleko esiqondile, ngaphandle kwezimpendulo ezijwayelekile, ezisika amakhukhi ovame ukuzibona ku-inthanethi.
Ngo-2020, kwabonakala sengathi wonke umuntu wayecabanga ngokuqala uhlobo lwezingubo. Kungenzeka ukuthi kwakuwumphumela wobhubhane noma ngoba nje abantu abaningi babehlola umqondo wokuqalisa amabhizinisi aku-inthanethi. Ngiyavuma ngokuphelele—lena yindawo emangalisayo yokuqala. Ngakho-ke, siqala kanjani ukudala uhlobo lwezingubo? Into yokuqala esiyidingayo igama. Lokhu cishe kuzoba yingxenye enzima kakhulu yenqubo yonke. Ngaphandle kwegama eliqinile, kuzoba nzima kakhulu ukudala uhlobo oluvelele. Njengoba sesixoxile, imboni iya ngokuya igcwala, kodwa lokho akusho ukuthi akunakwenzeka—ngakho ungayeki ukufunda lapha. Kusho ukuthi udinga ukuchitha isikhathi esengeziwe ekwakheni igama elingasoze lalibaleka. Iseluleko sami ESIKHULU NGOKUKHULU ukwenza umsebenzi wakho wasekhaya ngegama. Ngiphakamisa kakhulu ukukhetha igama elingenazo izixhumanisi zangaphambilini. Cabanga ngamagama anjengelithi “Nike” noma “Adidas”—lawa ayengekho ngisho nasesichazamazwini ngaphambi kokuba abe uhlobo. Ngingakhuluma ngokuhlangenwe nakho kwami lapha. Ngasungula uhlobo lwami, i-ZIYANG, ngo-2013, ngonyaka ofanayo ingane yami eyazalwa ngawo. Ngaqamba inkampani ngegama lengane yami lesiShayina ngesi-pinyin. Ngazikhandla kakhulu ekwakheni uhlobo lomkhiqizo, ngisebenza amahora angu-8 kuya kwangu-10 ngosuku. Ngenze ucwaningo olunzulu futhi angitholanga ulwazi lomkhiqizo olukhona ngalelo gama. Lokhu kuyiqiniso njengoba kunjalo. Into ebalulekile lapha: khetha igama elingaveli ku-Google. Dala igama elisha, hlanganisa amagama ambalwa, noma udale kabusha okuthile ukuze ulenze libe eliyingqayizivele ngempela.
Uma usuqedile igama lomkhiqizo wakho, sekuyisikhathi sokuqala ukusebenza kuma-logo akho. Ngincoma kakhulu ukuthola umklami wezithombe ozokusiza ngalokhu. Nasi icebiso elihle: hlola i-Fiverr.com bese ungibonga kamuva. Ungathola ama-logo ochwepheshe ngemali encane njenge-$10-20. Kuhlala kungenza ngihleke lapho abantu becabanga ukuthi badinga u-$10,000 ukuqala umkhiqizo wezingubo. Ngibone abanikazi bamabhizinisi bechitha u-$800-1000 kulogo, futhi kuhlale kungenza ngizibuze ukuthi yini enye abayikhokhela kakhulu. Hlala ufuna izindlela zokunciphisa izindleko ezigabeni zokuqala. Kungcono ukuthi utshale leyo $800-1000 emikhiqizweni yakho yangempela. Ama-logo abalulekile ekukhiqizweni komkhiqizo. Uma uthola ilogo yakho, ngincoma ukuthi uyicele ngemibala ehlukahlukene, izizinda, kanye namafomethi (.png, .jpg, .ai, njll.).
Ngemva kokuqedela igama lakho nelogo, isinyathelo esilandelayo ukucabangela ukwakha i-LLC. Isizathu lapha silula. Ufuna ukugcina izimpahla zakho kanye nezikweletu zakho zihlukile kwezebhizinisi lakho. Lokhu futhi kuyazuzisa ngesikhathi sentela. Ngokuba ne-LLC, uzokwazi ukusula izindleko zebhizinisi futhi ulandelele imisebenzi yebhizinisi lakho ngenombolo ye-EIN. Kodwa-ke, hlala uthintana nomgcini zimali wakho noma uchwepheshe wezezimali ngaphambi kokuqhubeka. Konke engikwabelanayo kungumbono wami futhi kufanele kubuyekezwe uchwepheshe ngaphambi kokuthatha isinyathelo. Ungadinga inombolo ye-Federal EIN ngaphambi kokuthi ufake isicelo se-LLC yakho. Ngaphezu kwalokho, ezinye izifundazwe noma omasipala bangadinga i-DBA (Ukwenza Ibhizinisi Njenge) uma uhlela ukusebenzisa izitolo ezivelelayo noma ukuthengisa ezindaweni ezithile. Isifundazwe ngasinye sinemithethonqubo ehlukile ye-LLC, ngakho ungathola ulwazi oludingekayo ngokusesha okulula kwe-Google. Khumbula, awudingi ukuba uchwepheshe kuzo zonke izindawo. Lonke lolu hlelo luwuhambo lokuzama namaphutha, futhi ukwehluleka kuyingxenye yenqubo ezokusiza ukuthi ukhule njengomnikazi webhizinisi. Ngincoma futhi ukuvula i-akhawunti yasebhange yebhizinisi ehlukile. Lokhu ngeke kukusize nje kuphela ukuthi ulandelele inqubekela phambili yakho, kodwa futhi kuyindlela enhle yokugcina izimali zakho zomuntu siqu nezebhizinisi zihlukene. Kuzoba usizo nalapho usetha iwebhusayithi yakho noma amasango okukhokha.
Isinyathelo sokugcina kule bhulogi ukuvikela iziteshi zakho. Ngaphambi kokucwila kakhulu, qiniseka ukuthi ungavikela igama lomkhiqizo wakho kumapulatifomu ezokuxhumana, izizinda zewebhusayithi, njll. Ngiphakamisa ukuthi usebenzise i-@handle efanayo kuwo wonke amapulatifomu. Lokhu kuvumelana kuzosiza amakhasimende ukuthi aqaphele umkhiqizo wakho futhi agweme ukudideka. Ngincoma ukusebenzisa i-Shopify njengepulatifomu yakho yewebhusayithi. Banikeza isivivinyo samahhala ukukusiza ukuthi uzijwayeze nepulatifomu. Ngincoma i-Shopify ngenxa yokuphathwa kwayo okuhle kakhulu kwempahla, ukusetshenziswa okulula kwabaqalayo kwe-e-commerce, kanye nokuhlaziywa kwamahhala okuhlinzekwayo ukulandelela ukukhula. Kunezinye izinkundla ezifana ne-Wix, i-Weebly, ne-WordPress, kodwa ngemva kokuzizama zonke, ngihlala ngibuyela ku-Shopify ngokusebenza kwayo kahle. Isinyathelo sakho esilandelayo ukuqala ukucabanga ngesihloko somkhiqizo wakho. Ibhizinisi ngalinye linohlelo lombala oluhlukile, indawo, kanye nobuhle. Zama ukugcina umkhiqizo wakho uhambisana kuzo zonke iziteshi; lokhu kuzosiza umkhiqizo wakho wesikhathi eside.
Ngiyethemba ukuthi le bhulogi esheshayo ikunikeze ukuqonda okucacile kwezinyathelo zokuqala. Isigaba esilandelayo yilapho uqala inqubo yokudala yokuthuthukisa imikhiqizo yakho noku-oda inqwaba yakho yokuqala yezingubo ukuze uzithengise.
PS Uma unesifiso sezingubo zokusika nokuthunga ezenziwe ngokwezifiso, sicela usithinte! Ngiyabonga kakhulu!QALISA
Isikhathi sokuthunyelwe: Jan-25-2025
