Ulapha ngesizathu: ukulungele ukuqala uphawu lwakho lwempahla. Mhlawumbi uzele yimincili, uzele ziingcinga, kwaye ulangazelela ukuba iisampulu zakho zilungiswe ngomso. Kodwa thatha inyathelo ubuye umva... akuyi kuba lula njengoko kuvakala. Kukho okuninzi okufuneka ucinge ngako ngaphambi kokuba ungene kule nkqubo. Igama lam ndinguBrittany Zhang, kwaye ndichithe iminyaka eli-10 edlulileyo kushishino lwempahla kunye nemveliso. Ndakhe uphawu lwempahla ukususela ekuqaleni, ndalukhulisa ukusuka kwi-$0 ukuya kwi-$15 yezigidi kwintengiso kwiminyaka elishumi nje. Emva kokutshintsha uphawu lwethu lube yinkampani epheleleyo yokuvelisa, ndibe nethuba lokusebenza nabanini beempawu zempahla abangaphezu kwe-100, ukusuka kwabo benza ingeniso ye-$100K ukuya kwi-$1 yezigidi, kuquka iimpawu ezaziwayo ezifana ne-SKIMS, ALO, kunye ne-CSB. Zonke ziqala ngento efanayo... ingcamango. Kule posi, ndifuna ukukunika umbono wenkqubo kwaye ndigqamise into omele uqale ukuyicinga. Siza kuba nothotho lwezithuba ezilandelayo eziza kungena nzulu kwicandelo ngalinye lohambo kunye neenkcukacha ezithe vetshe kunye nemizekelo. Injongo yam kukuba ufunde ubuncinane into enye ebalulekileyo kwisithuba ngasinye. Eyona nto ilungileyo? Ziza kuba SIMAHLA kwaye ziyinyani. Ndiza kwabelana ngamabali obomi bokwenyani ndikunike iingcebiso ezilula, ngaphandle kweempendulo eziqhelekileyo nezisika amakhukhi ohlala uzibona kwi-intanethi.
Ngowama-2020, kwakubonakala ngathi wonke umntu ucinga ngokuqala uphawu lwempahla. Kusenokwenzeka ukuba kungenxa yobhubhane okanye kuba abantu abaninzi babehlola ingcamango yokuqalisa amashishini kwi-intanethi. Ndiyavuma ngokupheleleyo—le yindawo emangalisayo yokuqalisa. Ngoko ke, siqala njani ngokwenene ukudala uphawu lwempahla? Into yokuqala esiyidingayo ligama. Oku mhlawumbi kuza kuba yeyona nxalenye inzima kuyo yonke inkqubo. Ngaphandle kwegama eliqinileyo, kuya kuba nzima kakhulu ukwenza uphawu olubalaseleyo. Njengoko besixoxile, eli shishini liya ligcwala, kodwa oko akuthethi ukuba akunakwenzeka—ngoko ke ungayeki ukufunda apha. Kuthetha nje ukuba kufuneka ubeke ixesha elongezelelweyo ekuphuhliseni igama elingalibalekiyo. Icebiso lam ELIKHULU kukuba wenze umsebenzi wakho wasekhaya ngegama. Ndicebisa kakhulu ukukhetha igama elingenazo izinto ezidityanisiweyo ngaphambili. Cinga ngamagama anjengelithi “Nike” okanye “Adidas”—la ayengekho nakwisichazi-magama ngaphambi kokuba abe ziimpawu. Ndingathetha ngokusuka kumava am apha. Ndaseka uphawu lwam, iZIYANG, ngo-2013, ngonyaka ofanayo umntwana wam azalwa ngawo. Ndiyithiye le nkampani ngegama lomntwana wam lesiTshayina elibhalwe nge-pinyin. Ndenza umgudu omkhulu ekwakheni eli gama, ndisebenza iiyure ezisi-8 ukuya kwezili-10 ngosuku. Ndenze uphando olunzulu kwaye andifumananga lwazi lukhoyo malunga neli gama. Oku kuyinyani kangangoko. Into ekufuneka uyiqwalasele apha kukuba: khetha igama elingaveliyo kuGoogle. Yenza igama elitsha, dibanisa amagama ambalwa, okanye utshintshe into ethile ukuze uyenze yahluke ngokwenene.
Nje ukuba ugqibezele igama lebhrendi yakho, lixesha lokuba uqale ukusebenza kwiilogo zakho. Ndicebisa kakhulu ukuba ufumane umyili wemizobo ukuze akuncede koku. Nantsi ingcebiso entle: jonga iFiverr.com uze undibulele kamva. Ungafumana iilogo zobungcali ngexabiso eliphantsi njenge-$10-20. Kusoloko kundenza ndihleke xa abantu becinga ukuba bafuna i-$10,000 ukuqala uphawu lwempahla. Ndibone abanini bamashishini bechitha i-$800-1000 kwilogo, kwaye kusoloko kundenza ndizibuze ukuba zeziphi ezinye izinto abazihlawulayo ngokugqithisileyo. Soloko ukhangela iindlela zokunciphisa iindleko kwasekuqaleni. Kungcono ukuba utyale loo $800-1000 kwiimveliso zakho zokwenyani. Iilogo zibalulekile ekubonakaliseni uphawu. Xa ufumana uphawu lwakho, ndicebisa ukuba ulucele ngemibala eyahlukeneyo, imvelaphi, kunye neefomathi (.png, .jpg, .ai, njl.njl.).
Emva kokugqiba igama lakho kunye nelogo yakho, inyathelo elilandelayo kukuqwalasela ukusekwa kwe-LLC. Isizathu apha silula. Ufuna ukugcina izinto zakho zobuqu kunye namatyala ahlukile kweshishini lakho. Oku kukwaluncedo ngexesha lerhafu. Ngokuba ne-LLC, uya kukwazi ukucima iindleko zeshishini kwaye ulandelele imisebenzi yakho yeshishini ngenombolo ye-EIN. Nangona kunjalo, soloko unxibelelana nomgcini-zincwadi wakho okanye ingcali yezemali ngaphambi kokuba uqhubeke. Yonke into endiyabelana ngayo yimbono yam kwaye kufuneka ihlolwe yingcali ngaphambi kokuba uthathe inyathelo. Ungadinga inombolo ye-EIN ye-Federal ngaphambi kokuba ufake isicelo se-LLC yakho. Ukongeza, amanye amazwe okanye oomasipala banokufuna i-DBA (Ukwenza iShishini njenge) ukuba uceba ukuqhuba iivenkile ezivelelayo okanye ukuthengisa kwiindawo ezithile. Iphondo ngalinye linemigaqo eyahlukeneyo ye-LLC, ngoko ungafumana ulwazi oluyimfuneko ngokukhangela okulula kuGoogle. Khumbula, akufuneki ube yingcali kuyo yonke indawo. Le nkqubo yonke luhambo lovavanyo kunye neempazamo, kwaye ukungaphumeleli yinxalenye yenkqubo eya kukunceda ukhule njengomnini-shishini. Ndikwacebisa ukuba uvule iakhawunti yebhanki yeshishini eyahlukileyo. Oku akuyi kukunceda nje kuphela ukulandelela inkqubela yakho, kodwa kukwayindlela elungileyo yokugcina imali yakho yobuqu neyeshishini yahlukile. Kuya kuba luncedo xa useta iwebhusayithi yakho okanye iindlela zokuhlawula.
Inyathelo lokugqibela kule bhlog kukukhusela iziteshi zakho. Ngaphambi kokuba ungene nzulu kakhulu, qiniseka ukuba ungakhusela igama lebhrendi yakho kumaqonga eendaba ezentlalo, kwiidomeni zewebhusayithi, njl. Ndicebisa ukusebenzisa i-@handle efanayo kuzo zonke iiplatifomu. Olu lungelelwaniso luya kunceda abathengi baqaphele uphawu lwakho kwaye baphephe ukudideka. Ndicebisa ukusebenzisa iShopify njengeqonga lewebhusayithi yakho. Banikezela ngesilingo sasimahla ukukunceda uqhelane neqonga. Ndicebisa iShopify ngenxa yolawulo lwayo oluhle kakhulu lwezinto ezikhoyo, ukusetyenziswa lula kwabaqalayo kwi-e-commerce, kunye nohlalutyo lwasimahla olubonelelwayo ukulandelela ukukhula. Kukho amanye amaqonga afana neWix, Weebly, kunye neWordPress, kodwa emva kokuzama ngawo onke, ndihlala ndibuyela kwiShopify ngokusebenza kwayo kakuhle. Inyathelo lakho elilandelayo kukuqala ukucinga ngomxholo webhrendi yakho. Yonke ishishini inomfanekiso ohlukileyo wombala, indawo, kunye nobuhle. Zama ukugcina uphawu lwakho luhambelana kuzo zonke iitshaneli; oku kuya kunceda uphawu lwakho lwexesha elide.
Ndiyathemba ukuba le bhlog imfutshane ikunike ukuqonda okucacileyo ngamanyathelo okuqalisa. Isigaba esilandelayo kuxa uqala inkqubo yokuyila yokuphuhlisa iimveliso zakho kunye noku-odola iqela lakho lokuqala lempahla ukuze uthengise.
PS Ukuba unomdla kwiimpahla ezisikiweyo nezithungiweyo ezenziwe ngokwezifiso, nceda unxibelelane nathi! Enkosi kakhulu!QALISA
Ixesha leposi: Jan-25-2025
