He take tōu i konei ai: kua rite koe ki te tīmata i tō ake waitohu kākahu. Tērā pea kei te pūnga koe i te harikoa, kei te kī tonu i ngā whakaaro, ā, kei te hiahia kia rite ō tauira āpōpō. Engari hoki whakamuri… e kore e ngāwari pērā i te āhua. He nui ngā mea hei whakaaroaro māu i mua i tō ruku ki tēnei tukanga. Ko Brittany Zhang tōku ingoa, ā, kua tekau tau ahau e mahi ana i roto i te umanga kākahu me te hanga. I hanga e au tētahi waitohu kākahu mai i te tīmatanga, ā, i tipu ake i te $0 ki te neke atu i te $15 miriona i roto i ngā hoko i roto i te tekau tau noa iho. Whai muri i te whakawhiti i tō mātou waitohu hei kamupene hanga katoa, kua whai wāhi ahau ki te mahi tahi me te neke atu i te 100 ngā rangatira waitohu kākahu, mai i te hunga e whiwhi moni ana i te $100K ki te $1 miriona, tae atu ki ngā waitohu rongonui pērā i a SKIMS, ALO, me CSB. Ka tīmata katoa rātou me te mea kotahi… he whakaaro. I roto i tēnei pou, e hiahia ana ahau ki te hoatu ki a koe he tirohanga whānui mō te tukanga me te whakamārama i ngā mea me tīmata e koe te whakaaro. Ka whai ake mātou i ētahi atu pou e ruku hohonu ana ki ia wāhanga o te haerenga me ētahi atu taipitopito me ngā tauira. Ko taku whāinga kia ako koe i te iti rawa i tētahi akoranga matua mai i ia pou. Ko te mea pai rawa atu? He KOREUTU, he pono hoki. Ka tohaina e au ngā kōrero tūturu, ka hoatu hoki he tohutohu māmā ki a koe, me te kore e rite ki ngā whakautu whānui, uaua e kitea ana e koe i runga ipurangi.
I te tau 2020, te āhua nei kua whakaarohia e te katoa te whakatū i tētahi waitohu kākahu. Tērā pea nā te mate urutā, nā te mea rānei he nui ake te hunga e tūhura ana i te whakaaro ki te whakatū pakihi ipurangi. E whakaae ana ahau—he wāhi whakamiharo tēnei hei tīmata. Nō reira, me pēhea tātou e tīmata ai ki te waihanga i tētahi waitohu kākahu? Ko te mea tuatahi e hiahiatia ana e tātou ko te ingoa. Koinei pea te wāhanga uaua rawa atu o te tukanga katoa. Ki te kore he ingoa kaha, ka tino uaua ki te waihanga i tētahi waitohu motuhake. E ai ki tā tātou i kōrero ai, kei te piki haere te rongonui o te umanga, engari ehara i te mea kāore e taea—nō reira kaua e mutu te pānui i konei. Ko te tikanga me whakapau wā anō koe ki te whakawhanake i tētahi ingoa e maumaharatia ana. Ko taku tohutohu NUI rawa atu ko te mahi i ō mahi kāinga mō te ingoa. E tino taunaki ana ahau kia whiriwhiria he ingoa kāore he hononga o mua. Whakaarohia ngā ingoa pēnei i a "Nike" "Adidas" rānei—kāore ēnei i roto i te papakupu i mua i te noho hei waitohu. Ka taea e au te kōrero mai i aku ake wheako i konei. I whakatūria e au taku ake waitohu, ZIYANG, i te tau 2013, ko te tau kotahi i whānau ai taku tamaiti. I tapaina e au te kamupene i te ingoa Hainamana o taku tamaiti i roto i te pinyin. I whakapau kaha ahau ki te hanga i te waitohu, e 8 ki te 10 hāora te roa o taku mahi i te rā. I rangahau nui ahau, ā, kāore i kitea he mōhiohio waitohu o taua ingoa. He pono rawa tēnei. Ko te akoranga i konei: whiriwhiria he ingoa kāore e puta ake i runga i a Google. Waihangahia he kupu hou, whakakotahihia ētahi kupu, hangaia anō rānei tētahi mea kia tino ahurei ai.
Kia oti te whakatau i te ingoa o tō waitohu, kua tae ki te wā ki te tīmata ki te mahi i ō waitohu. Ka tino taunaki atu ahau kia kimihia he kaihoahoa whakairoiro hei āwhina i tēnei. Anei tētahi tohutohu pai: tirohia a Fiverr.com ka mihi mai ki ahau i muri mai. Ka taea e koe te tiki waitohu ngaio mō te $10-20 noa iho. Ka kata tonu ahau ina whakaaro te tangata me $10,000 hei tīmata i tētahi waitohu kākahu. Kua kite ahau i ngā rangatira pakihi e whakapau ana i te $800-1000 ki tētahi waitohu, ā, ka whakaaro tonu ahau he aha atu tā rātou e utu nui ana. Rapua tonu ngā huarahi hei whakaiti i ngā utu i ngā wāhanga tuatahi. He pai ake te haumi i taua $800-1000 ki ō hua tuturu. He mea nui ngā waitohu mō te waitohu. Ina whiwhi koe i tō waitohu, ka tūtohu ahau kia tonoa kia maha ngā tae, ngā papamuri, me ngā whakatakotoranga (.png, .jpg, .ai, me ētahi atu).
I muri i te whakaoti i tō ingoa me tō waitohu, ko te mahi e whai ake nei ko te whakaaro ki te whakatū i tētahi LLC. He māmā noa iho te whakaaro i konei. Me wehe ō rawa me ō nama whaiaro mai i ō pakihi. He pai hoki tēnei i te wā tāke. Mā te whai LLC, ka taea e koe te whakakore i ngā whakapaunga pakihi me te aroturuki i ō mahi pakihi me te tau EIN. Heoi, me kōrero tonu ki tō kaikaute, ki tō tohunga pūtea rānei i mua i te haere tonu. Ko ngā mea katoa e whakapuakina ana e au he whakaaro noa iho nōku, ā, me arotake e tētahi tohunga i mua i te mahi. Me whai tau EIN ā-Motu pea koe i mua i te tono mō tō LLC. Hei tāpiri, ko ētahi kawanatanga, ko ētahi kaunihera rānei, me whai DBA (Doing Business As) mēnā kei te whakaaro koe ki te whakahaere i ngā toa pahū-ake, ki te hoko rānei i ngā rohe motuhake. He rerekē ngā ture LLC o ia kawanatanga, nō reira ka taea e koe te kimi i ngā mōhiohio e tika ana mā te rapu Google ngāwari. Kia maumahara, kāore koe e hiahia kia tohunga ki ia wāhanga. He haerenga whakamātautau me te hapa tēnei tukanga katoa, ā, ko te korenga o te angitu he wāhanga o te tukanga ka āwhina i a koe ki te tipu hei rangatira pakihi. Ka tūtohu anō hoki ahau kia whakatuwherahia he pūkete putea pakihi motuhake. Ehara i te mea ka āwhina noa tēnei i a koe ki te whai i tō ahunga whakamua, engari he mahi pai hoki te wehe i ō pūtea whaiaro me ō pūtea pakihi. He mea whai hua anō hoki i te wā e whakatū ana i tō paetukutuku, i ngā keti utu rānei.
Ko te taahiraa whakamutunga o tēnei tuhinga ko te tiaki i ō hongere. I mua i te ruku hohonu rawa, kia tino taea e koe te tiaki i tō ingoa waitohu i runga i ngā papaaho pāpāho pāpori, ngā rohe paetukutuku, me ētahi atu. Ka tūtohu ahau kia whakamahia te @handle kotahi puta noa i ngā papaaho katoa. Mā tēnei ōritetanga ka āwhina i ngā kiritaki ki te mōhio ki tō waitohu me te karo i te whakapoauau. Ka tūtohu ahau kia whakamahia a Shopify hei papaaho paetukutuku māu. Ka tukuna e rātou he whakamātautau kore utu hei āwhina i a koe ki te mōhio ki te papaaho. Ka tūtohu ahau i a Shopify nā te mea he pai te whakahaere taonga, he ngāwari ki te whakamahi mō ngā tīmatanga hokohoko ipurangi, me ngā tātaritanga kore utu e whakaratohia ana hei aroturuki i te tipu. He maha atu ngā papaaho pēnei i a Wix, Weebly, me WordPress, engari i muri i te whakamātautau i a rātou katoa, ka hoki tonu ahau ki a Shopify mō tōna whai huatanga. Ko tāu taahiraa e whai ake nei ko te tīmata ki te whakaaro mō tētahi kaupapa mō tō waitohu. He rerekē te kaupapa tae, te taiao, me te ataahua o ia pakihi. Ngāna kia mau tonu te ōrite o tō waitohu puta noa i ngā hongere katoa; ka whai hua tēnei ki tō waitohu mō te wā roa.
Ko tāku tumanako kua mārama ake koe i tēnei tuhinga poto mō ngā mahi hei tīmata. Ko te wāhanga e whai ake nei ko te tīmatanga o te tukanga auaha o te whakawhanake i ō hua me te tono i tō puranga tuatahi o ngā kākahu hei hoko.
PS Mena kei te hiahia koe ki ngā kākahu tapahi me te tuitui ritenga, tēnā whakapā mai ki a mātou! Ngā mihi nui!TĪMATA
Wā tuku: Hanuere-25-2025
