Muli pano pachifukwa: mwakonzeka kuyambitsa kampani yanu ya zovala. Mwina muli ndi chisangalalo chodzaza ndi malingaliro, komanso mukufunitsitsa kukonzekera zitsanzo zanu mawa. Koma bwererani m'mbuyo… sizidzakhala zosavuta monga momwe zikumvekera. Pali zambiri zoti muganizire musanalowe mu ndondomekoyi. Dzina langa ndine Brittany Zhang, ndipo ndakhala zaka 10 zapitazi mumakampani opanga zovala ndi kupanga. Ndinapanga kampani ya zovala kuyambira pachiyambi, ndikuikulitsa kuchoka pa $0 mpaka kupitirira $15 miliyoni m'zaka khumi zokha. Pambuyo posintha kampani yathu kukhala kampani yopanga yonse, ndakhala ndi mwayi wogwira ntchito ndi eni ake a zovala oposa 100, kuyambira omwe amapeza $100K mpaka $1 miliyoni, kuphatikiza makampani odziwika bwino monga SKIMS, ALO, ndi CSB. Onse amayamba ndi chinthu chomwecho… lingaliro. Mu positi iyi, ndikufuna kukupatsani chithunzithunzi cha njirayi ndikuwunikira zomwe muyenera kuyamba kuganizira. Tidzakhala ndi mndandanda wa zolemba zotsatizana zomwe zidzalowe mkati mwa gawo lililonse la ulendowu ndi tsatanetsatane ndi zitsanzo zambiri. Cholinga changa ndichakuti muphunzire mfundo imodzi yofunika kwambiri kuchokera pa positi iliyonse. Gawo labwino kwambiri ndi liti? Zidzakhala ZAULERE komanso zenizeni. Ndidzagawana nkhani zenizeni ndikukupatsani upangiri wosavuta, popanda mayankho wamba komanso odula ma cookie omwe nthawi zambiri mumawawona pa intaneti.
Pofika chaka cha 2020, zinkaoneka ngati aliyense akuganiza zoyambitsa kampani ya zovala. Zikanakhala kuti izi zinachitika chifukwa cha mliriwu kapena chifukwa choti anthu ambiri anali kufufuza lingaliro loyambitsa mabizinesi apaintaneti. Ndikugwirizana kwathunthu—iyi ndi malo abwino kwambiri oti tiyambe. Ndiye, kodi tingayambe bwanji kupanga kampani ya zovala? Chinthu choyamba chomwe tikufuna ndi dzina. Izi mwina zidzakhala gawo lovuta kwambiri pa ndondomeko yonseyi. Popanda dzina lolimba, zidzakhala zovuta kwambiri kupanga kampani yodziwika bwino. Monga tafotokozera, makampani akuchulukirachulukira, koma sizikutanthauza kuti sizingatheke—choncho musasiye kuwerenga apa. Zimangotanthauza kuti muyenera kuyika nthawi yowonjezera popanga dzina losaiwalika. Malangizo anga AKULUAKULU ndi akuti muzichita homuweki yanu pa dzinalo. Ndikulangiza kwambiri kusankha dzina lopanda mayanjano akale. Ganizirani mayina monga “Nike” kapena “Adidas”—awa sanali mu dikishonale asanakhale makampani. Ndikhoza kulankhula kuchokera pa zomwe ndakumana nazo pano. Ndinayambitsa kampani yanga, ZIYANG, mu 2013, chaka chomwecho mwana wanga anabadwa. Ndinatcha kampaniyo dzina la mwana wanga la Chitchaina mu Pinyin. Ndinayesetsa kwambiri kumanga kampaniyi, ndikugwira ntchito maola 8 mpaka 10 patsiku. Ndinafufuza kwambiri ndipo sindinapeze zambiri zokhudza kampaniyi. Izi ndi zenizeni. Mfundo yofunika kuiganizira apa ndi iyi: sankhani dzina lomwe silimawonekera pa Google. Pangani mawu atsopano, phatikizani mawu ochepa, kapena sinthani china chake kuti chikhale chapadera kwambiri.
Mukamaliza kulemba dzina la kampani yanu, ndi nthawi yoti muyambe kugwira ntchito pa ma logo anu. Ndikukulimbikitsani kwambiri kupeza katswiri wokonza zithunzi kuti akuthandizeni pa izi. Nayi malangizo abwino: pitani ku Fiverr.com ndipo mundiyamike pambuyo pake. Mutha kupeza ma logo aukadaulo pamtengo wotsika ngati $10-20. Zimandisangalatsa nthawi zonse anthu akaganiza kuti akufunika $10,000 kuti ayambe kupanga zovala. Ndaona eni mabizinesi akuwononga $800-1000 pa logo, ndipo nthawi zonse zimandipangitsa kudzifunsa kuti ndi chiyani china chomwe akulipira mopitirira muyeso. Nthawi zonse fufuzani njira zochepetsera ndalama pachiyambi. Mungakhale bwino kuyika $800-1000 imeneyo pazinthu zanu zenizeni. Ma logo ndi ofunikira kwambiri pakuyika chizindikiro. Mukalandira logo yanu, ndikukulimbikitsani kuti muyipemphe mumitundu yosiyanasiyana, maziko, ndi mawonekedwe (.png, .jpg, .ai, ndi zina zotero).
Mukamaliza kulemba dzina lanu ndi logo yanu, gawo lotsatira ndikuganizira zopanga LLC. Chifukwa chake apa ndi chosavuta. Mukufuna kusunga katundu wanu ndi ngongole zanu mosiyana ndi za bizinesi yanu. Izi ndizopindulitsanso nthawi yolipira msonkho. Mukakhala ndi LLC, mudzatha kulemba ndalama zomwe mumawononga bizinesi yanu ndikutsata zochitika zanu zamabizinesi ndi nambala ya EIN. Komabe, nthawi zonse funsani akauntanti wanu kapena katswiri wazachuma musanapitirire. Chilichonse chomwe ndikugawana ndi lingaliro langa ndipo chiyenera kuwunikidwanso ndi katswiri musanachitepo kanthu. Mungafunike nambala ya Federal EIN musanapemphe LLC yanu. Kuphatikiza apo, maboma ena kapena ma municipalities angafunike DBA (Doing Business As) ngati mukufuna kuyendetsa masitolo otseguka kapena kugulitsa m'malo enaake. Boma lililonse lili ndi malamulo osiyanasiyana a LLC, kotero mutha kupeza zambiri zofunika kudzera mu kusaka kosavuta kwa Google. Kumbukirani, simukuyenera kukhala katswiri m'dera lililonse. Njira yonseyi ndi ulendo woyesera ndi zolakwika, ndipo kulephera ndi gawo la njira yomwe ingakuthandizeni kukula ngati mwini bizinesi. Ndikupangiranso kutsegula akaunti yosiyana ya banki ya bizinesi. Izi sizingokuthandizani kungoyang'ana momwe zinthu zikuyendera, komanso ndi njira yabwino yosiyanitsira ndalama zanu ndi za bizinesi yanu. Zidzakhalanso zothandiza pokhazikitsa tsamba lanu lawebusayiti kapena njira zolipirira.
Gawo lomaliza mu blog iyi ndikuteteza njira zanu. Musanalowe kwambiri, onetsetsani kuti mwateteza dzina lanu la kampani pa malo ochezera a pa Intaneti, ma domain a webusaiti, ndi zina zotero. Ndikupangira kugwiritsa ntchito @handle yomweyo pamapulatifomu onse. Kusasinthasintha kumeneku kudzathandiza makasitomala kuzindikira dzina lanu ndikupewa chisokonezo. Ndikupangira kugwiritsa ntchito Shopify ngati nsanja yanu ya webusaiti. Amapereka kuyesa kwaulere kuti akuthandizeni kudziwa bwino nsanjayi. Ndikupangira Shopify chifukwa cha kayendetsedwe kake kabwino ka zinthu, kugwiritsa ntchito mosavuta kwa oyamba kumene pa intaneti, komanso kusanthula kwaulere komwe kumaperekedwa kuti kutsatire kukula. Pali mapulatifomu ena monga Wix, Weebly, ndi WordPress, koma nditayesa zonse, nthawi zonse ndimabwerera ku Shopify chifukwa cha magwiridwe antchito ake. Gawo lanu lotsatira ndikuyamba kuganizira za mutu wa kampani yanu. Bizinesi iliyonse ili ndi mtundu wosiyana, malo, ndi kukongola. Yesetsani kusunga dzina lanu lofanana pamanjira onse; izi zipindulitsa dzina lanu la nthawi yayitali.
Ndikukhulupirira kuti blog iyi yakuthandizani kumvetsetsa bwino njira zoyambira. Gawo lotsatira ndi pamene muyamba njira yolenga yopangira zinthu zanu ndikuyitanitsa zovala zanu zoyamba kuti mugulitse.
PS Ngati mukufuna zovala zodula ndi kusoka zomwe mwasankha, chonde titumizireni uthenga! Zikomo kwambiri!YAMBANI
Nthawi yotumizira: Januwale-25-2025
