Ulapha ngesizathu: ukulungele ukuqala eyakho ibhrendi yempahla. Mhlawumbi uphuphuma yimincili, uzele zizimvo, kwaye ulangazelela ukuba iisampulu zakho zilungile ngomso. Kodwa thatha inyathelo umva… ayizukuba lula njengoko ivakala. Kuninzi ekufuneka ucinge ngako phambi kokuba ungene kule nkqubo. Igama lam ndinguBrittany Zhang, kwaye ndichithe iminyaka eli-10 edlulileyo kwishishini lempahla kunye nelemveliso. Ndakha i-brand yempahla ukusuka phezulu, ndiyikhulisa ukusuka kwi-0 ukuya kwi-15 yezigidi zeedola kwiintengiso kwiminyaka nje elishumi. Emva kokuguqula uhlobo lwethu lube yinkampani evelisa ngokupheleleyo, ndibe nethuba lokusebenza nabanini bempahla yeempahla abangaphezu kwe-100, ukusuka kwabo benza i-100K yeedola ukuya kwi-1 yezigidi zeedola kwingeniso, kuquka iibrendi ezaziwayo ezifana ne-SKIMS, i-ALO, kunye ne-CSB. Bonke baqala ngento enye… umbono. Kule post, ndifuna ukukunika isishwankathelo senkqubo kwaye ugxininise into omele uqale ukucinga ngayo. Siza kuba nothotho lwezithuba zokulandela ezithi zingene nzulu kwindawo nganye yohambo ngeenkcukacha ezithe chatha kunye nemizekelo. Injongo yam kukuba ufunde nokuba sinye isitshixo sokuthatha kwisithuba ngasinye. Inxalenye engcono? Ziya kuba SIMAHLA kwaye ziyinyani. Ndiza kubelana ngamabali obomi bokwenyani kwaye ndikunike iingcebiso ezithe ngqo, ngaphandle kweempendulo eziqhelekileyo, ze-cookie-cutter oqhele ukuzibona kwi-intanethi.
Ngo-2020, kwakubonakala ngathi wonke umntu wayecinga ngokuqala uphawu lwempahla. Inokuba sisiphumo sobhubhane okanye kuba abantu abaninzi bebejonga umbono wokusungula amashishini akwi-Intanethi. Ndivuma ngokupheleleyo-esi sisithuba esimangalisayo sokuqalisa. Ke, siqala njani ukwenza uphawu lwempahla? Into yokuqala esiyifunayo ligama. Oku kuya kuba yeyona nto inzima kuyo yonke inkqubo. Ngaphandle kwegama elinamandla, kuya kuba nzima kakhulu ukwenza uphawu olubalaseleyo. Njengoko sele sixoxile, ishishini liya likhula ngakumbi, kodwa oko akuthethi ukuba akunakwenzeka—ngoko ungayeki ukufunda apha. Kuthetha nje ukuba kufuneka ubeke ixesha elongezelelweyo ekuphuhliseni igama elikhumbulekayo. Elona cebiso lam ELIKHULU kukwenza umsebenzi wakho wesikolo egameni. Ndicebisa ngamandla ukukhetha igama ngaphandle konxulumano lwangaphambili. Cinga ngamagama anje ngo “Nike” okanye “Adidas”—lawa ebengekho nakwisichazi-magama ngaphambi kokuba abe ziimpawu. Ndiyakwazi ukuthetha ngokusuka kumava obuqu apha. Ndaseka elam igama, iZIYANG, ngo-2013, kwangaloo nyaka wazalwa ngawo umntwana wam. Inkampani ndayithiya ngegama lesiTshayina lomntwana wam kwipinyin. Ndibeka umgudu omkhulu ekwakheni uphawu, ndisebenza iiyure eziyi-8 ukuya kwezili-10 ngosuku. Ndenze uphando olubanzi kwaye ndafumana phantse akukho lwazi lukhoyo lophawu ngelo gama. Oku kuyinyani njengoko kuvela. Into oyithathayo apha yile: khetha igama elingaveliyo kuGoogle. Yila igama elitsha, udibanise amagama ambalwa, okanye uvelise kwakhona into ukuze uyenze ibe yodwa ngokwenene.
Nje ukuba ugqibezele igama lebhrendi yakho, lixesha lokuba uqale ukusebenza kwiilogo zakho. Ndincoma kakhulu ukufumana umyili wegraphic ukunceda kule nto. Nali ingcebiso enkulu: jonga i-Fiverr.com kwaye undibulele kamva. Ungafumana iilogo zobungcali ngexabiso elincinci njenge $10-20. Ihlala indenza ndihleke xa abantu becinga ukuba bafuna i-10,000 yeedola ukuqalisa uphawu lwempahla. Ndibone abanini bamashishini bechitha i-800-1000 yeedola kwilogo, kwaye ihlala indenza ndizibuze ukuba yintoni enye abayihlawula kakhulu. Hlala ujonge iindlela zokunciphisa iindleko kwizigaba zokuqala. Kuya kuba ngcono xa utyala imali eyi-800-1000 yeedola kwiimveliso zakho zokwenyani. Iilogo zibalulekile kuphawu. Xa ufumana i-logo yakho, ndincoma ukuyibuza ngemibala eyahlukeneyo, imvelaphi, kunye neefomathi (.png, .jpg, .ai, njl.).
Emva kokugqiba igama lakho kunye nelogo, inyathelo elilandelayo kukuqwalasela ukwenza i-LLC. Ukuqiqa apha kuthe ngqo. Ufuna ukugcina ii-asethi zakho kunye namatyala ahlukeneyo kwishishini lakho. Oku kukwaluncedo ngexesha lerhafu. Ngokuba ne-LLC, uya kukwazi ukubhala iindleko zeshishini kwaye ugcine umkhondo wemisebenzi yeshishini lakho ngenombolo ye-EIN. Nangona kunjalo, hlala ubonisana nomgcini-mali wakho okanye ingcali yezemali ngaphambi kokuba uqhubeke. Yonke into endibelana ngayo luluvo lwam kwaye kufuneka iqwalaselwe yingcali ngaphambi kokuthatha inyathelo. Unokufuna inombolo ye-EIN ye-Federal ngaphambi kokuba ufake isicelo se-LLC yakho. Ukongeza, amanye amazwe okanye oomasipala banokufuna i-DBA (Ukwenza iShishini njenge) ukuba uceba ukusebenzisa iivenkile ezivelelayo okanye uthengise kwiindawo ezithile. Ilizwe ngalinye linemigaqo eyahlukeneyo ye-LLC, ngoko ke unokufumana ulwazi oluyimfuneko ngophendlo olulula lukaGoogle. Gcina ukhumbula, awudingi ukuba yingcali kuyo yonke indawo. Yonke le nkqubo luhambo lokuzama kunye nempazamo, kwaye ukungaphumeleli yinxalenye yenkqubo eya kukunceda ukhule njengomnini weshishini. Ndikwacebisa ukuvula iakhawunti yebhanki yeshishini eyahlukileyo. Oku akuzukukunceda ukulandelela inkqubela yakho kuphela, kodwa kukwayindlela elungileyo yokugcina imali yakho yobuqu neyeshishini yahlukene. Kwakhona kuya kuba luncedo xa useta iwebhusayithi yakho okanye isango lokuhlawula.
Inyathelo lokugqibela kule bhlog kukukhusela amajelo akho. Ngaphambi kokuntywila nzulu kakhulu, qiniseka ukuba unokukhusela igama lakho lokuthengisa kwiiplatifomu zeendaba zoluntu, imimandla yewebhusayithi, njl. Ndicebisa ukusebenzisa okufanayo @handle kuwo onke amaqonga. Oku kuhambelana kuya kunceda abathengi baqonde ibhrendi yakho kwaye baphephe ukubhideka. Ndincoma ukusebenzisa i-Shopify njengeqonga lewebhusayithi yakho. Banikezela ngolingo lwasimahla ukukunceda ukuba uziqhelanise neqonga. Ndincoma i-Shopify ngenxa yolawulo lwayo lwe-inventri olugqwesileyo, ukusebenziseka lula kwabaqalayo be-e-commerce, kunye nohlalutyo lwasimahla olubonelelweyo ukulandelela ukukhula. Kukho ezinye iiplatifomu ezifana Wix, Weebly, kunye ne-WordPress, kodwa emva kokuzama ngazo zonke, ndihlala ndibuyela kwi-Shopify ngokusebenza kwayo. Inyathelo lakho elilandelayo kukuqalisa ukucinga ngomxholo webhrendi yakho. Ishishini ngalinye lineskimu sombala esahlukileyo, okusingqongileyo, kunye nobuhle. Zama ukugcina uphawu lwakho luhambelana kuwo onke amajelo; oku kuya kunceda ukuphawula kwakho ixesha elide.
Ndiyathemba ukuba le bhlog ekhawulezayo ikunike ukuqonda okucacileyo kwamanyathelo okuqalisa. Inqanaba elilandelayo kuxa uqala inkqubo yokuyila yokuphuhlisa iimveliso zakho kunye nokuodola ibhetshi yakho yokuqala yempahla ukuba uyithengise.
PS Ukuba unomdla kwisiko lokusika & ukuthunga iimpahla, nceda ufikelele kuthi! Enkosi kakhulu!QALISA
Ixesha lokuposa: Jan-25-2025
