Kwimarike yanamhlanje ekhuphisanayo, iimpahla zemidlalo kufuneka zibonelele ngeemveliso ezikumgangatho ophezulu ngelixa ziseka unxibelelwano oluluqilima nabathengi ngokusebenzisa amaqhinga okuthengisa asebenzayo. Nokuba ungumqalisi okanye ibhrendi esekiweyo, ezi zicwangciso ezili-10 ziya kukunceda ukhulise ulwazi lwebrendi, uqhube ukuthengisa, kunye nokwakha uphawu oluqinileyo lwegama.
Umthengi otyelelweyo ngumqondiso owaziwayo ovela eIndiya, ogxile kwi-R & D kunye nokuthengiswa kweempahla zemidlalo kunye neempawu zokufaneleka. Iqela labathengi linethemba lokuqonda ngokupheleleyo umthamo wemveliso we-ZIYANG, umgangatho wemveliso, kunye neenkonzo ezilungelelanisiweyo ngolu tyelelo, kunye nokuphonononga amandla entsebenziswano kwixesha elizayo.
Ⅰ.ISicwangciso-qhinga seNtengiso yeeNdaba zoLuntu
Intengiso kwimidiya yoluntu ibe yinxalenye ebalulekileyo yentengiso yempahla yezemidlalo. Amaqonga anjenge-Instagram, TikTok, kunye nePinterest abonelela ngamathuba amahle eemveliso ukubonisa iimveliso kunye nokuzibandakanya nabathengi. Ngala maqonga, iimpawu zinokwandisa kakhulu ukubonakala kwaye zitsale abathengi abanokubakho.Umfanekiso ongezantsi yi-akhawunti ye-ZIYANG ye-B2B. Ungacofa kwakhona kumfanekiso ukuze utsibe kwikhonkco.
Iimveliso zinokusebenzisana nabaphembeleli bokuqina, ezemidlalo, okanye kumacandelo endlela yokuphila ukwandisa ukufikelela kwabo. Ngokunyusa abaphulaphuli abaphembelela, iibrendi zinokuqhuba ukuthengisa kunye nokwandisa ulwazi. Ukongeza, umxholo owenziwe ngumsebenzisi (i-UGC) yindlela enamandla yokunyusa ukubandakanyeka kophawu. Ukukhuthaza abathengi ukuba babelane ngeefoto okanye iividiyo ezinxibe ibhrendi yakho kunye nokuphawula iakhawunti yakho kunceda ukwakha ubunyani kunye nokuthembana.
Iintengiso ezijoliswe kuzo sesinye isicwangciso esingundoqo. Amaqonga eendaba ezentlalo avumela iibhrendi ukuba zijolise kumanani abantu abathile ngokusekelwe kwizinto ezinomdla kunye nokuziphatha, ukwenza intengiso isebenze ngakumbi. Ukuhlaziya iintengiso rhoqo kunye neziganeko zokuthengisa okanye izaphulelo zexesha elilinganiselweyo zinokuqhuba ukuzibandakanya kwabasebenzisi kunye neentengiso eziphezulu.
Ⅱ.IMarike yeZinxibo eziSebenzayo zabasetyhini
Imarike yempahla esebenzayo yabasetyhini iyakhula. Bayanda abafazi abakhetha iimpahla ezisebenzayo hayi nje ukuzilolonga kodwa nokunxiba mihla le. Iintlobo zeempahla zemidlalo zinokungena kule mfuno ikhulayo ngokunikezela ngeemveliso ezilungelelanisa ukukhululeka, isitayile kunye nokusebenza.
Isinxibo sanamhlanje esisebenzayo sabasetyhini kufuneka sibe nesitayile kwaye sikhululeke, ke abayili kufuneka benze iziqwenga ezilingana neentlobo zemizimba yabasetyhini ngelixa begcina imigangatho yokusebenza ephezulu. Ukongeza, ukuzinza kuya kuba kubaluleke ngakumbi kubathengi basetyhini. Iibrendi ezininzi zisebenzisa izixhobo eco-friendly kunye neenkqubo ezizinzileyo ukuhlangabezana nezi mfuno, ukutsala abathengi abakhathalele indalo.
Ukugqama kwimarike ekhuphisanayo, iibrendi zinokubonelela ngeenkonzo ezizezabantu, ezinje ngokhetho olulungeleyo okanye uyilo olulungiselelweyo, ukuhlangabezana neemfuno ezahlukeneyo zabasetyhini.
Ⅲ.IiMveliso zeNkuthazo ezineMveliso
Iimveliso zokuthengisa ezinebrendi ziyindlela esebenzayo yokwandisa ukubonakala kohlobo. Iintlobo zeempahla zemidlalo zinokubonelela ngezinto ezisebenzayo ezinje ngeebhegi zomthambo, iibhotile zamanzi, okanye iimethi zeyoga njengezipho okanye izipho zokwazisa, ngaloo ndlela zikhulisa ukuqondwa kwebrendi.
Undoqo kwiimveliso zokuthengisa kukhetha izinto ezisebenzayo kwaye zilungelelaniswe nesazisi sophawu lwakho. Umzekelo, iibhotile zamanzi ezenziwe ngokwezifiso okanye iimathi zeyoga ezinelogo yakho ziya kugcina uphawu lwakho lubonakala kubathengi. Ezi mveliso zinokusasazwa ngamaphulo eendaba ezentlalo, intsebenziswano ye-brand, okanye iziganeko ezinkulu zokufaneleka ukwenza impembelelo engapheliyo.
Iimveliso zinokubamba imisitho ye-intanethi okanye engaxhunyiwe kwi-intanethi njengemingeni yokomelela okanye iiklasi ze-yoga ukunxibelelana nabathengi ngokuthe ngqo. Ezi ziganeko azinyusi nje ukuthembeka kwebrendi kodwa zikwanceda ekusasazeni ulwazi lophawu ngokuthengisa ngomlomo.
Ⅳ.Ungaba nguMkhuthazi weBrand
Ukwandisa ukuvezwa kunye nefuthe, iibrendi zinokwenza inkqubo ye-brand ambassador ekhuthaza abathengi ukuba babe ngabakhuthazi be-brand. Abakhuthazi bebhrendi banceda ukusasaza igama malunga nebrendi kwaye baqhube ukuthengisa ngokwabelana ngamava abo kunye nebhrendi.
Abakhuthazi beBrand bahlala bebelana ngamava abo kwimidiya yoluntu kwaye bafumane iikhomishini, iimveliso zasimahla, okanye ezinye izinto ezikhuthazayo. Ngokomzekelo, ii-brand zinokubonelela ngeekhonkco ze-promo ezikhethekileyo okanye iikhowudi zesaphulelo kubakhuthazi, okubavumela ukuba baqhube ngokuthe ngqo ukuguqulwa kunye nokuthengisa. Iimveliso zinokubonelela ngezixhobo zokuthengisa, ezinje ngeebhena okanye iintengiso, ukunceda abakhuthazi basasaze umyalezo ngempumelelo.
Esi sicwangciso-qhinga asincedi nje ukwandisa ukuvezwa kohlobo kodwa kwakha ubudlelwane obuluqilima nabathengi, sibajike babe ngabaxhasi abathembekileyo bohlobo.
Ⅴ.Ibhrendi yeNtengiso
Ukwakha uphawu lokuthengisa kubalulekile ekwandiseni ukhuphiswano lwemarike. Uphawu lokuthengisa alukho malunga nokunikezela ngezaphulelo kuphela; imalunga nokudibanisa ngokweemvakalelo kunye nabathengi kunye nokwakha ukunyaniseka kohlobo olomeleleyo. Iimpawu zeempahla zezemidlalo zinokufezekisa oku ngokuyila ibali le-brand ekhethekileyo kunye nokugxininisa amaxabiso abo angundoqo kunye nomsebenzi.
Iimveliso zinokomeleza umfanekiso wazo ngokuthatha inxaxheba kwizizathu zesisa, iiprojekthi zozinzo lokusingqongileyo, okanye ukukhuthaza uxanduva loluntu. Ngokomzekelo, ezininzi iimpahla zezemidlalo zijolise ekuxhaseni abadlali bezemidlalo okanye ukukhuthaza izizathu zokusingqongileyo, ezinceda ukwakha umfanekiso we-brand efanelekileyo kunye noxanduva.
Ngaphaya koko, ukubonelela ngeenkonzo zokwenziwa ngokwezifiso, ezinje ngeemveliso ezinoshicilelo olulinganiselweyo okanye uyilo olukhethekileyo, zinokutsala abathengi kwaye zibeke uphawu ngaphandle kwabo bakhuphisana nabo kwindawo yentengiso exineneyo.
Ⅵ.IiNkuthazo ezilungiselelwe uphawu lweAmazon
IAmazon lelinye lawona maqonga makhulu e-e-commerce kwihlabathi, kwaye iibrendi zinokuphucula ukubonakala kwazo eqongeni ngokunyusa okulungiselelweyo. Ngokuseta ivenkile yentengiso ekhethekileyo kwiAmazon, iibrendi zinokusebenzisa izixhobo zentengiso zeAmazon ukwandisa ukubonakala kwemveliso kunye nokutsala abathengi abaninzi.
Iimveliso zinokusebenzisa izixhobo zokuthengisa ezifana nezaphulelo eziphelelwa lixesha okanye amakhuphoni ukukhuthaza abathengi. Ukongeza, ukwenza iimveliso ezihlanganisiweyo kunokunyusa ukuthengisa kunye nokuphucula ukukhuphisana kwebrendi. Eli qhinga alonyusi nje ukuthengisa kodwa likwanceda iibrendi ziphucule umgangatho wazo kwiAmazon.
Ukuphucula uluhlu lweemveliso ngemifanekiso ekumgangatho ophezulu, iinkcazo, kunye nomxholo we-SEO-friendly uqinisekisa ukuba abathengi bafumana kwaye bathenge iimveliso zakho ngokulula. Iimveliso zinokunyusa uhlalutyo lwedatha ye-Amazon ukulandelela ukusebenza kwentengiso kunye nokuziphatha kwabathengi, ukuvumela uhlengahlengiso kwisicwangciso sokuthengisa.
Ⅶ. Ukuhlalutya i-ROI kwi-Influencer Marketing
Intengiso ye-Influencer ibe sisixhobo esibalulekileyo sokunyuswa kwempahla yezemidlalo, kodwa ukuqinisekisa ukusebenza kwamaphulo aphembelelayo, iimpawu kufuneka zifunde ukuhlalutya i-ROI. Ngokusebenzisa izixhobo ezifanelekileyo kunye neendlela, iibrendi zinokuvavanya ngokuchanekileyo impembelelo yentsebenziswano yempembelelo kunye nokucokisa isicwangciso sabo sokuthengisa.
Iimveliso zinokusebenzisa uhlalutyo lukaGoogle, ulwazi lwemithombo yeendaba zentlalo, kunye namakhonkco okulandelela ngokwezifiso ukulinganisa iziphumo zemikhankaso yempembelelo. Ngokulandela iimethrikhi ezinje ngonqakrazo-ngokusebenzisa amazinga, amazinga okuguqulwa, kunye neentengiso, iibrendi zinokumisela ukusebenza kwentsebenziswano nganye yeempembelelo.
Ukongeza kuguqulo olukhawulezileyo lwentengiso, iibrendi kufuneka ziqwalasele neziphumo zexesha elide, njengokunyuka kokubonakala kohlobo kunye nokunyaniseka kwabathengi. Ukuhlalutya ezi metrics kuqinisekisa ukuba intengiso ye-influencer ihambisa ixabiso elingaphaya kokukhula kwentengiso yexesha elifutshane.
Ⅷ.B2B iInfluencer Marketing
Intengiso ye-B2B ephembelela iyasebenza kakhulu ekukhuthazeni iimpahla zemidlalo, ngakumbi xa usebenzisana neengcali zeshishini, iinkokeli zoshishino, okanye imibutho. Olu hlobo lokuthengisa lunceda ukuseka ukuthembeka kunye negunya ngaphakathi koshishino.
Ngokubambisana nabaphembeleli be-B2B, iibrendi zinokufumana ulwamkelo lobuchwephesha kunye nokuqondwa kwentengiso. Umzekelo, ukusebenzisana nabaqeqeshi bokuqina okanye iibhlogi zeshishini kunokunceda ukukhuthaza iimveliso kubathengi beshishini okanye abanini bejim. Ezi ntsebenziswano zeB2B ziqhuba zombini ukuthengisa kunye nokukhula kweshishini ixesha elide.
Ukongeza, iimpembelelo zeB2B zinokunceda ukubeka uphawu njengenkokeli ethembekileyo kushishino, ukwandisa amathuba obudlelwane beshishini kunye nokwandisa ukufikelela kohlobo.
Ⅸ.INtengiso ye-Intanethi kunye neNtengiso ye-Intanethi
Ukuthengisa kwi-Intanethi yeyona nto iqhuba ukukhula kweempahla zemidlalo namhlanje. Ngokusebenzisa i-SEO, iintengiso zeendaba zentlalo, ukuthengiswa kwe-imeyile, kunye nezinye iindlela zokuthengisa zedijithali, iimpawu zinokufikelela kubaphulaphuli ababanzi, ukwandisa i-web traffic, kunye nokunyusa ukuthengisa.
I-SEO sisiseko sokubonakala kwe-brand. Ngokulungisa umxholo wewebhusayithi, amagama angundoqo, kunye nolwakhiwo lwephepha, iibrendi zinokubeka phezulu kwiziphumo zenjini yokukhangela, zitsala abathengi abanokubakho. Ukongeza kwi-SEO, iintengiso zeendaba zoluntu ezihlawulwayo kunye nokubonisa iintengiso ziindlela ezisebenzayo zokunyusa i-traffic. Iimveliso zinokujolisa kwiidemografikhi ezithile, ziqinisekisa ukuba iintengiso zifikelela abona baphulaphuli bafanelekileyo.
Ukuthengisa nge-imeyile kwakhona kudlala indima ephambili ekukhuliseni abathengi abasele bekho kunye nokuqhuba ukuthenga okuphindayo. Ngokuthumela ii-imeyile zokuthengisa, iikhowudi zesaphulelo, kunye nohlaziyo lwemveliso, iimpawu zinokugcina ukubandakanyeka kwabathengi kunye nokunyusa izinga lokuguqulwa.
Ⅹ.INtengiso eHlawulweyo yeBrand
Intengiso ehlawulweyo yindlela ekhawulezayo yokwandisa ukuvezwa kohlobo kunye nokutsala abathengi abanokubakho. Ngokusebenzisa iintengiso ezihlawulwayo, iimpawu zempahla yezemidlalo zinokunyusa ngokukhawuleza ukubonakala kwazo kwaye zandise ukufikelela kwazo. Iimveliso zinokuqhuba iintengiso kumaqonga amaninzi, kubandakanya neendaba zentlalo, iintengiso zikaGoogle, kunye nokubonisa iintengiso.
Iintengiso zemidiya yoluntu, ezinje ngoFacebook kunye ne-Instagram, zivumela ukujolisa okuchanekileyo ngokusekelwe kwizinto ezinomdla kunye nokuziphatha kwabasebenzisi. La maqonga avumela iibrendi ukuba zibandakanyeke ngokuthe ngqo nabathengi abanokubakho kwaye baqhube ukuthengiswa kweemveliso. Iimveliso zinokusebenzisa iintengiso zokukhangela ezihlawulweyo ukuphucula ukubonakala kwemveliso kuGoogle, eqinisekisa ukuba abathengi bayalufumana uphawu lwabo xa bekhangela iimveliso ezinxulumeneyo.
Ukongeza, ukubuyisela iintengiso kunceda iibrendi ziphinde zibandakanye abasebenzisi abakhe banxibelelana newebhusayithi yabo, ukonyusa amazinga okuguqulwa kunye nokwandisa i-ROI kwintengiso ehlawulwayo.
Indima kaZiyang ekuNcedeni iiBrand ukusuka kwiNdalo ukuya kwiMpumelelo
Kwi-Yiwu Ziyang Import & Export Co., Ltd., sisebenza ngokukhethekileyo ekuxhaseni iimveliso zempahla yezemidlalo kuwo onke amanqanaba ohambo lwabo, ukusuka ekuqaleni ukuya ekufikeleleni ngempumelelo abathengi. Ngaphezulu kweminyaka engama-20 yamava okwenziwa kwempahla esebenzayo, sibonelela ngeenkonzo ze-OEM kunye ne-ODM ezibanzi, ezibonelela ngophuhliso loyilo lwesiko, ukusungula amalaphu, kunye nesikhokelo sobuchule. Iqela lethu lincedisa iibrendi ezisakhasayo ngobungakanani obuguquguqukayo bokuodola (MOQ), ulwazi lwentengiso, kunye nokuma kwemarike ukuqinisekisa inkqubo engenamthungo ukusuka kwingcinga ukuya kusungulwa. Ngobukho behlabathi kumazwe angama-67, sinceda iibhrendi ukuba zihambe zombini ezisele zisekiwe kunye neemarike ezintsha, zibonelela ngezisombululo zokugqibela eziqhuba ukukhula kunye nempumelelo kushishino lwempahla yezemidlalo olukhuphisanayo.
Ixesha lokuposa: Mar-27-2025
